Home/产品中心Products/中港美对比China / HK / US

团队建设 · 约 30 分钟Team Building · 30 min

内地 · 香港 · 美国:三地人寿保险对比

Mainland China, Hong Kong, and the US

客户手上已经有境外保单的时候,你要回答的不是"哪个更好", 而是"他将来在哪里报税"。这一篇的重点在第五节税务, 前面四节是铺垫,第六节是美国寿险的另外几个理由,第七节是门槛。

When a client already holds an offshore policy, the question isn't "which is better." It's "where will they file taxes." Section five is the heart of this page; the first four set it up, section six covers the other reasons for US cover, and section seven is the gatekeeping.

幻灯片 · 62 页 · 每页下方附详细讲解Slides · 62 pages · full presenter notes under each ↓ 跳到全文↓ Skip to the full article

内地 · 香港 · 美国
人寿保险全面对比
China · Hong Kong · US
Life Insurance Compared

Presented by Team Rise

各位伙伴好,欢迎来到今天的培训。我们是 Team Rise。

Welcome, everyone, to today's training. We're Team Rise.

今天这堂课,我们把内地、香港、美国三地的人寿保险放在一起比:历史、成本、收益、监管、税务、理赔,一次讲透。

Today we put life insurance in mainland China, Hong Kong and the United States side by side: history, cost, returns, regulation, tax and claims, all in one session.

为什么要花时间把这件事搞清楚?因为我们面对的客户,越来越多是跨境家庭:有人移民,有人在海外置产, 有人想给孩子准备教育金、做财富传承。客户最常问的一句话就是:"保险到底在哪里买好?内地的、香港的,还是美国的?"

Why spend the time? Because more and more of our clients are cross-border families: some are emigrating, some own property overseas, some want to fund a child's education or pass wealth on. The question they ask most is, "Where should I actually buy: the mainland, Hong Kong, or the US?"

如果我们自己讲不清三地的历史、成本、收益、税务和理赔有什么差别,就只能背话术;讲清楚了,客户才会信任我们。 所以今天的目标很简单:让你能像给一个完全不懂保险的朋友讲故事那样,把三地的差异讲明白。

If we can't explain how the three markets differ on history, cost, returns, tax and claims, all we have is a script. When we can explain it, clients trust us. So today's goal is simple: you should be able to explain the differences the way you'd tell a story to a friend who knows nothing about insurance.

这套幻灯片的用法:屏幕上是要点,每一页下面是完整讲稿,可以照着念,也可以用自己的话讲。 数字都尽量标了年份和出处,讲的时候请把出处一起带上。

How to use this deck: the key points are on screen, and the full script sits under each slide. Read it as written or put it in your own words. Figures carry their year and source wherever we have them; quote the source when you use them.

最后先打个招呼:今天会出现不少收益数字和演示值,它们是帮助理解的算例,不是保证,也不是给客户的承诺。

One note up front: you'll see a lot of return figures and illustrated values today. They are worked examples to aid understanding. They are not guarantees, and they are not promises to clients.

互动设计Interaction

开场 60 秒:请大家在聊天框里打一个字,你手上的客户最多来自哪一地:"内"、"港"还是"美"。 一是看看今天来了多少人,二是让大家先带着自己的客户来听。

Opening 60 seconds: ask everyone to type one word in the chat: where most of their clients come from, "Mainland", "HK" or "US". It shows who's here, and it gets people listening with their own clients in mind.

今天的六大模块Six Modules Today

1中 / 港 / 美保险总览The three markets年龄、规模、成熟度;法律法规Age, size, maturity; law and regulation
2寿险产品对比Comparing life products成本要素、预期利率、争议期与免责条款Cost drivers, assumed rates, contestability and exclusions
3内地 vs 香港Mainland vs Hong Kong产品现金价值、核保、历史Cash values, underwriting, history
4香港 vs 美国Hong Kong vs the US同等保费下的保额、现金价值Face amount and cash value at the same premium
5为何在美国买Why buy in the US安全、成本、债务、税务、核保、IULSafety, cost, creditors, tax, underwriting, IUL
6在美国买的条件Who can buy in the US外国人身份与 Nexus · 见《外籍人士投保》Foreign-national status and Nexus · see Foreign Nationals

这一页是今天的地图,一共六个模块。

This is today's map: six modules.

第一,三地市场总览:三个市场多大年纪、多大规模、成熟到什么程度,背后是什么样的法律和监管。 第二,寿险产品对比:保费的成本由哪几个因素决定,预期利率差在哪里,还有争议期和免责条款,也就是"理赔到底赔不赔"。 第三,内地对香港:两地产品的现金价值、核保松紧,以及两地之间的一段历史。

One, the three markets: how old and how large each is, how mature, and the law and regulation behind it. Two, comparing life products: what drives the cost of cover, where the assumed rates differ, and contestability and exclusions, in other words, "will the claim actually be paid?" Three, mainland versus Hong Kong: cash values, how strict underwriting is, and some history between the two.

第四,香港对美国:同样的保费,两边各能买到多少保额、多少现金价值。 第五,为什么在美国买:安全、成本、债务隔离、税务、核保和 IUL。这一块最重要,分了好几个小点。 第六,在美国买需要什么条件:外国人身份和 Nexus,也就是和美国的连接。这一模块的幻灯片放在《外籍人士投保》那一篇里, 今天这里先不展开,讲完前五个模块,大家再去那一篇接着看。

Four, Hong Kong versus the US: for the same premium, how much face amount and cash value each side buys. Five, why buy in the US: safety, cost, creditor protection, tax, underwriting and IUL. This is the most important block and has several parts. Six, who can buy in the US: foreign-national status and Nexus, meaning a connection to the US. Module six has its own slides in the Foreign Nationals article, so we won't cover it here; once we've finished the first five, pick it up there.

六个模块背后,其实是两条主线。第一条是"钱":成本和收益,谁的保费低,谁的长期现金价值高。 第二条是"身份":税务和传承。客户一旦和美国身份沾上边,香港和内地的保单就会冒出一连串税务问题。

Behind the six modules are two threads. The first is money: cost and returns, whose premium is lower and whose long-term cash value is higher. The second is status: tax and legacy. The moment a client has any tie to US status, Hong Kong and mainland policies start throwing up tax questions.

记住这两条主线,后面所有细节都能挂上去。

Hold on to those two threads and every detail that follows has somewhere to hang.

互动设计Interaction

自测一下:今天的两条主线是什么?(钱:成本和收益;身份:税务和传承。)请一位伙伴用一句话说出来。

Quick check: what are today's two threads? (Money: cost and returns. Status: tax and legacy.) Ask one person to say it in a sentence.

一页看懂三地核心差异The Three Markets on One Page

维度Dimension中国内地Mainland China香港Hong Kong美国United States
历史Market age40 多年40-plus years160 多年160-plus years260 多年260-plus years
法律保障Legal protection监管较严,内地法律保护Tight regulation, mainland law行业自律为主,2016 年起保监局监管Mostly self-regulated; Insurance Authority since 2016州法严格监管,多层保障Strict state law, layered protection
寿险成本Cost of cover约美国的 5–6 倍About 5–6× the US约美国的 3 倍About 3× the US最低Lowest
计价币种Currency不可外汇计价RMB only可用美元USD available美元计价USD
预期收益Assumed return低,2–3.5%Low, 2–3.5%较高,3.5–5.5%Higher, 3.5–5.5%较高,3.5–7.5%Higher, 3.5–7.5%
产品种类Product range少Narrow较多Broader繁多Widest
核保流程Underwriting简单Light严格Strict非常严格Very strict
争议期Contestability2 年2 years1–2 年1–2 years最多 2 年2 years max
免责条款Exclusions多Many较少Fewer少Fewest

这一页是整堂课的缩略图。先让大家有个整体印象,后面再一块一块展开。

This slide is a thumbnail of the whole session. Get the overall picture first; we'll open each piece up later.

横着一行一行看。历史:内地 40 多年,从 1980 年恢复经营算起;香港 160 多年;美国 260 多年。成熟度差的是一个量级。 法律保障:内地监管较严,受内地法律保护;香港长期以行业自律为主,2016 年起由保监局监管; 美国各州有自己的保险法,监管严格,背后还有好几层保障,这一行等会儿讲监管那两页会展开。

Read it row by row. Market age: the mainland has 40-plus years, counting from when business resumed in 1980; Hong Kong has 160-plus; the US 260-plus. That's a difference of an order of magnitude in maturity. Legal protection: the mainland is tightly regulated under mainland law; Hong Kong long relied on self-regulation and has been supervised by the Insurance Authority since 2016; in the US every state has its own insurance code, supervision is strict, and there are several layers of protection behind a policy. We'll open that row up on the two regulation slides shortly.

寿险成本:同样的保障,内地大约是美国的 5 到 6 倍,香港大约是美国的 3 倍,美国最低。 这是粗略比例,不一定精确,但方向是成立的。计价币种:内地只能用人民币,香港可以选美元,美国本来就是美元。

Cost of cover: for the same protection, the mainland runs roughly five to six times the US, Hong Kong about three times, and the US is the lowest. It's a rough ratio, not a precise one, but the direction holds. Currency: the mainland is RMB only, Hong Kong offers US dollars, and the US is in dollars to begin with.

预期收益这一行要特别小心:这是产品定价时假设的收益区间,不是保证, 更不能对客户说"美国保单能拿 7.5%"。产品种类:内地少,香港较多,美国最多。 核保:内地简单,香港严格,美国非常严格。争议期:内地 2 年,香港 1 到 2 年,美国最多 2 年。 免责条款:内地多,香港较少,美国最少。

Be careful with assumed return: it's the return range assumed in pricing, not a guarantee, and you must never tell a client "a US policy earns 7.5%." Product range: narrow on the mainland, broader in Hong Kong, widest in the US. Underwriting: light on the mainland, strict in Hong Kong, very strict in the US. Contestability: two years on the mainland, one to two in Hong Kong, at most two in the US. Exclusions: many on the mainland, fewer in Hong Kong, fewest in the US.

先不展开,只要记住一个总印象:内地起步晚、选择少、成本高;香港国际化、可以美元计价,成本居中; 美国历史最长、竞争最充分、成本最低,但核保也最严。后面每一行,我们都会用具体数字带大家看清楚背后的逻辑。

No detail yet; just keep one overall impression. The mainland started late, offers less choice and costs more. Hong Kong is international, offers US-dollar policies and sits in the middle on cost. The US has the longest history, the most competition and the lowest cost, but also the strictest underwriting. We'll come back to every row with real numbers and show the logic underneath.

讲师提醒Presenter note

"5–6 倍""3 倍"是粗略比例,讲方向就好,不要精确到小数点,也不要拿它直接给客户报价。

"Five to six times" and "three times" are rough ratios. Use them for direction only; don't make them precise, and don't quote them to a client as a price.

1. 中 / 港 / 美市场总览1. The Three Markets

先看清三个市场的年龄、规模和成熟度First, how old, how big and how mature each market is

  • 内地:朝阳市场,40 多年Mainland: a rising market, 40-plus years
  • 香港:国际化,160 多年Hong Kong: international, 160-plus years
  • 美国:百年老店,260 多年United States: century-old carriers, 260-plus years

好,进入第一模块:三地市场总览。

Now into module one: the three markets.

讲差异之前,先认识三个市场本身:它们多大年纪,有多大规模,成熟到什么程度。一句话预告:内地年轻,香港老练、国际化,美国最成熟。

Before the differences, get to know the markets themselves: how old they are, how big, how mature. In one line: the mainland is young, Hong Kong is seasoned and international, and the US is the most mature.

年龄这一组数字请大家记牢:内地 40 多年,从 1980 年恢复经营算起;香港 160 多年;美国 260 多年。 后面讲成本、讲收益、讲监管,很多差异的根子都在这里:市场越老,规则沉淀得越多,竞争也越充分。

Lock in the ages: the mainland 40-plus years, counting from 1980 when business resumed; Hong Kong 160-plus; the US 260-plus. When we get to cost, returns and regulation, many of the differences trace back to this: the older the market, the more its rules have settled and the more real its competition.

这一模块的顺序是:先看内地,再看香港,然后看美国,最后看三地的监管,以及美国寿险背后的多层保障。

The order for this module: the mainland, then Hong Kong, then the US, and finally regulation in all three and the layers of protection behind a US life policy.

互动设计Interaction

翻到这一页之前,先请大家在聊天框里猜:三地的保险市场各有多少年历史?猜完再揭晓,记得更牢。

Before revealing this slide, ask everyone to guess in the chat how old each market is. Reveal after the guesses; it sticks better.

内地市场:年轻的"朝阳行业"The Mainland: A Young, Rising Market

一条时间线A timeline

1949中国人民保险公司成立,中国人寿由此起步PICC is founded; China Life traces its roots here 1959经历特殊时期,国内保险业务停办Domestic insurance is suspended 1980停办约 20 年后,恢复国内保险业务After about 20 years, domestic business resumes 至今Today民众风险观念与保险意识仍明显不足Risk awareness and insurance literacy still lag
财产险公司Property & casualty insurers89 家89
人身险公司Life & health insurers93 家93
中国保险行业协会官网截图:财产保险公司 89 家、人身保险公司 93 家 / Insurance Association of China website: 89 property insurers and 93 life insurers among its members
中国保险行业协会官网 · 会员单位Insurance Association of China · member listing

先讲内地市场,一句话定性:它是一个很年轻的"朝阳行业"。

The mainland first. In one line: it's a young, rising industry.

说人话,中国的现代寿险其实没有多少年。1949 年中国人民保险公司随着新中国成立开业,中国人寿就是从这里起步的。 但到了 1959 年,经历特殊时期,国内保险业务停办了;这一停就是大约二十年,到 1980 年才恢复。 所以真正连续发展下来,也就 40 多年。民众的风险观念和保险意识,到今天仍然明显不足。

Put plainly, modern life insurance in China hasn't been around long. In 1949 the People's Insurance Company of China opened as the new republic was founded, and China Life traces its roots to it. Then in 1959 domestic insurance was suspended, and it stayed that way for about twenty years, until 1980. So the market has really only grown continuously for 40-odd years, and public awareness of risk and insurance still lags today.

打个比方:如果按年龄比,美国是 260 多岁的老人家,香港 160 多岁,内地才 40 多岁。 有活力、长得快,但阅历和制度上的沉淀还浅。

Think of it as ages: the US is 260-plus, Hong Kong 160-plus, and the mainland just past 40. Energetic and growing fast, but with less experience and fewer settled institutions behind it.

再看规模。右边是中国保险行业协会官网的截图:会员单位里,财产保险公司 89 家,人身保险公司 93 家。 九十多家人身险公司,数量看着不少,但下一页我们会看到,真正主导市场的就那么几家。

Now the size. On the right is a screenshot from the Insurance Association of China's website: among its members are 89 property insurers and 93 life insurers. Ninety-odd life carriers sounds like plenty, but as the next slide shows, only a handful really lead the market.

记住这条时间线有什么用?客户问"国内保险靠不靠谱"的时候,你可以从历史讲起,而不是一上来就比产品。

Why remember this timeline? When a client asks "can I trust insurance at home?", you can start from the history instead of jumping straight to products.

互动设计Interaction

自测:内地保险业哪一年恢复经营?(1980 年。)中间停了大约多少年?(大约 20 年。)

Quick check: in what year did mainland insurance resume? (1980.) Roughly how long was it suspended? (About 20 years.)

谁主导内地市场:九大寿险公司(2025)Who Leads the Mainland: Nine Largest Life Insurers (2025)

2025 年内地九大寿险公司排名表:总资产、实际资本、净利润、市场份额,中国人寿 21.88% 居首 / 2025 ranking of the nine largest mainland life insurers by total assets, capital, net profit and market share; China Life leads with 21.88%

前几家就占了大半市场,竞争有限,是费率降不下来的原因之一A few carriers hold most of the market, one reason prices stay high

这一页回答一个问题:内地市场到底是谁说了算。

This slide answers one question: who actually runs the mainland market?

表里是 2025 年九家最大的寿险公司,按市场份额从高到低排。看最右边一列:中国人寿 21.88%,平安人寿 16.15%, 两家加起来大约 38%,已经超过三分之一;再加上太平洋人寿的 7.87%,前三家大约 46%; 前五家,也就是再加上泰康和太平,大约 59%,接近六成。九家合计大约 72%。

The table shows the nine largest life insurers in 2025, ranked by market share. Look at the far-right column: China Life 21.88%, Ping An Life 16.15%. Together that's about 38%, already more than a third. Add CPIC Life's 7.87% and the top three hold about 46%. The top five, adding Taikang and Taiping, hold about 59%, close to sixty percent. All nine together hold about 72%.

九十多家人身险公司,前五家就拿走将近六成,这说明什么?市场高度集中,真正的竞争其实有限。

Ninety-odd life carriers, and the top five take nearly sixty percent. What does that tell us? The market is highly concentrated, and real competition is limited.

这里先埋一个伏笔。第二模块讲"寿险成本三要素"时会说到:竞争越激烈,公司越要靠压低费率来抢客户; 竞争有限,大公司就不必靠降价抢客户,费率自然降不下来。所以记住这张表,不只是记几个公司名字,而是理解后面成本逻辑的起点。

This sets up something for later. In module two, on the three drivers of cost, we'll see that the fiercer the competition, the more carriers must cut their pricing to win business. When competition is limited, the big carriers don't need to cut price to win, so pricing doesn't come down. So this table isn't just a list of names to memorize; it's the starting point for the cost logic that follows.

表的出处印在截图下方:前瞻产业研究院的行业报告。讲的时候带上出处和年份,份额每年都会变。

The source is printed under the table: an industry report from Qianzhan Industry Research Institute. Quote the source and the year when you use it; shares change every year.

互动设计Interaction

自测:内地寿险市场份额第一的是谁?(中国人寿,约 22%。)前三家合计大约多少?(约 46%。)

Quick check: who has the largest share of the mainland life market? (China Life, about 22%.) Roughly how much do the top three hold together? (About 46%.)

为什么国人更需要保障:医疗体系的三个数字Why Mainland Families Need Cover: Three Healthcare Numbers

6666 : 1每 6666 人才有 1 名全科医生One GP for every 6,666 people国际标准 ≤ 2000 : 1International benchmark ≤ 2,000 : 1
70–200 人/天70–200 / day专科医生每天最多看 200 个病人A specialist sees up to 200 patients a day约是美国的 7 倍(美国 10–30 人/天)About 7× the US (10–30 a day)
> 30%个人医疗费用自付比例Share of medical costs paid out of pocket美国平均约 10%US average about 10%

数据来源:纪录片《中国的医疗制度危机》(纽约时报)Source: The New York Times documentary on China's healthcare system

这一页很打动客户,因为它讲的是医疗压力,也是买保险最朴素的理由。

This slide lands with clients because it's about medical pressure, the most basic reason to buy insurance at all.

说人话:保险解决的是"万一生病,钱从哪里来"。内地的医疗资源有多紧张?纽约时报的纪录片《中国的医疗制度危机》给了三个数字。

Put plainly, insurance answers "if I get sick, where does the money come from?" How stretched is mainland healthcare? A New York Times documentary on China's healthcare crisis gives three numbers.

第一,每 6666 个人才摊到 1 名全科医生,而片中引用的国际标准是不超过 2000 比 1, 缺口是三倍多。第二,专科医生每天要看 70 到 200 个病人,美国的专科医生一天看 10 到 30 个, 按最多的情况比,大约是 7 倍。你可以想象每个病人能分到的看诊时间有多短。

First, there's one general practitioner for every 6,666 people, against an international benchmark cited in the film of no more than 2,000 to one: a shortfall of more than three times. Second, a specialist sees 70 to 200 patients a day, while a US specialist sees 10 to 30. Comparing the busiest days, that's about seven times. Imagine how little time each patient gets.

第三,也是最关键的:个人医疗费用自付超过 30%,而美国平均大约 10%。 也就是说,生一场大病,自己要掏的钱,内地比美国高得多。

Third, and most important: individuals pay more than 30% of medical costs out of pocket, against about 10% on average in the US. In other words, when serious illness strikes, a mainland family pays far more of the bill itself.

打个比方:两个人同样淋雨,一个人的伞小,一个人的伞大。伞小的那个,更需要提前准备一件雨衣,这件雨衣就是保险。

An analogy: two people caught in the same rain, one with a small umbrella and one with a large one. The one with the small umbrella needs a raincoat ready in advance. That raincoat is insurance.

讲师提醒Presenter note

这三个数字出自媒体纪录片,有拍摄年份。近年情况有改善,比如全科医生增加了不少, 官方统计的个人卫生支出占比也已降到 30% 以下。讲的时候说"纪录片里引用的数字",重点讲方向:看病难、自己掏得多。 不要当成最新官方统计,也不要拿它吓唬客户。

These three figures come from a media documentary and date from when it was filmed. Things have improved since: the number of GPs has grown considerably, and the official out-of-pocket share has fallen below 30%. Say "figures cited in the documentary" and stress the direction: care is hard to get and families pay a lot themselves. Don't present them as current official statistics, and don't use them to frighten clients.

互动设计Interaction

自测:纪录片里内地个人医疗自付比例是多少?(超过 30%。)美国呢?(约 10%。)

Quick check: what out-of-pocket share does the documentary give for the mainland? (Over 30%.) And the US? (About 10%.)

香港市场:160 多年的国际化老市场Hong Kong: A 160-Year-Old International Market

160 多年160+ years法制完备、制度成熟Sound law, mature institutions
获授权保险公司Authorized insurers159
持牌保险代理机构Licensed agencies1,477
持牌个人保险代理Licensed individual agents83,716
持牌技术代表Licensed technical representatives23,478

香港保险业监管局 · 截至 2025-12-31Hong Kong Insurance Authority · as of 31 Dec 2025

香港不像内地只有 40 多年,金融保险制度相当完善;Unlike the mainland's 40-odd years, Hong Kong's financial and insurance system is well developed,

很多保险公司是海外的,有西方发达国家的经营背景。and many of its insurers are foreign groups with Western roots.

友邦(AIA)、保诚(Prudential)、安盛(AXA)的标志 / Logos of AIA, Prudential and AXA

换到香港。一句话定性:这是一个 160 多年的、高度国际化的老市场。

Over to Hong Kong. In one line: a market more than 160 years old, and highly international.

说人话:香港不像内地只有 40 多年,它的保险至少有 160 多年历史,法制完备,金融保险制度相当完善。 还有一个特征请大家先记住:很多在香港卖保险的公司其实是"海外的",有西方发达国家的经营背景, 比如右边这三家:友邦(AIA)、保诚(Prudential)、安盛(AXA)。等会儿讲法律和税务的时候,这个特征会再用到。

Put plainly, unlike the mainland's 40-odd years, insurance in Hong Kong goes back at least 160 years. The legal system is sound and the financial and insurance framework is well developed. Note one more feature now: many of the companies selling insurance in Hong Kong are foreign, with Western roots. The three on the right are examples: AIA, Prudential and AXA. That feature comes back when we get to law and tax.

看下面几个体量数字,都来自香港保险业监管局,截至 2025 年 12 月 31 日:获授权保险公司 159 家, 持牌保险代理机构 1,477 家,持牌个人保险代理 83,716 人,持牌技术代表 23,478 人。 香港总人口七百多万,持牌个人代理就有八万多,大约每 90 个香港人里就有一个。

Now the size, all from the Hong Kong Insurance Authority as of 31 December 2025: 159 authorized insurers, 1,477 licensed agencies, 83,716 licensed individual agents, and 23,478 licensed technical representatives. Hong Kong has a population of about seven and a half million, and more than eighty thousand licensed individual agents: roughly one for every ninety people.

打个比方:如果内地市场是一个四十出头、正在赶路的人,香港就是一位见过世面、讲规矩的老行家,而且身边的朋友全是国际大牌。

An analogy: if the mainland market is someone in their early forties still in a hurry, Hong Kong is a seasoned professional who has seen the world, follows the rules, and counts the big international names as friends.

互动设计Interaction

问一句:你的客户手上有港单的,是哪家公司的?请大家在聊天框里打公司名。下一页会看到,答案多半就在那九家里。

Ask: if your clients hold Hong Kong policies, which companies are they with? Have people type the names in the chat. The next slide shows the answer is almost always among nine names.

谁主导香港:九大保险公司(2025)Who Leads Hong Kong: Nine Major Insurers (2025)

香港九大保险公司标志:友邦、英国保诚、中国人寿(海外)、宏利、安盛、永明、富卫、太平人寿(香港)、万通 / Logos of nine major Hong Kong insurers: AIA, Prudential, China Life (Overseas), Manulife, AXA, Sun Life, FWD, Taiping Life (HK), YF Life

承接上一页:香港有 159 家获授权保险公司,但大家耳熟能详的、真正主导市场的,就是这一页上的九家。

Following on: Hong Kong has 159 authorized insurers, but the names everyone knows, the ones that really lead the market, are the nine on this slide.

一家一家念一遍:友邦 AIA、英国保诚 Prudential、中国人寿(海外)China Life、宏利 Manulife、安盛 AXA、 永明 Sun Life、富卫 FWD、太平人寿(香港)Taiping、万通 YF Life。这几个名字大家要烂熟于心, 客户手上的港单,十有八九出自其中一家。

Let's read them out: AIA, Prudential, China Life (Overseas), Manulife, AXA, Sun Life, FWD, Taiping Life (Hong Kong) and YF Life. Know these names cold; nine times out of ten, a client's Hong Kong policy comes from one of them.

你会发现它们大致分两类:一类是西方背景的老牌国际集团,比如友邦、保诚、宏利、安盛、永明; 另一类是中资背景的,比如国寿海外、太平香港。再加上富卫、万通这些公司,构成了香港市场的头部。

They fall roughly into two groups: long-established international groups with Western roots, such as AIA, Prudential, Manulife, AXA and Sun Life; and groups with mainland backing, such as China Life (Overseas) and Taiping Hong Kong. Add FWD and YF Life, and you have the top of the Hong Kong market.

为什么要强调"头部集中"?因为它解释了一个后面会讲到的现象:香港的保费为什么相对偏高。道理和内地一样: 头部几家体量大、品牌响,就没那么大动力靠降价来抢客户。美国有七百多家人寿和健康险公司在竞争,才把价格打了下来。

Why stress that the top is concentrated? Because it explains something we'll come to: why Hong Kong premiums run relatively high. The logic is the same as on the mainland. When a few large, well-known carriers dominate, they have little reason to cut price to win business. In the US, more than seven hundred life and health carriers compete, and that's what drives prices down.

打个比方:香港保险市场像几家大牌开的精品店,东西好、牌子响,但很少打折;美国像一整条商业街,几百家店天天比价。

An analogy: Hong Kong is a few designer boutiques, with good products and famous names but rarely a sale. The US is a whole shopping street where hundreds of stores compare prices every day.

还有一点留意:这面"标志墙"上没有银行系的保险公司,比如汇丰人寿、恒生保险、中银人寿。它们在新单里非常强,下一页就会看到。

One more thing: this wall has no bank-owned insurers, such as HSBC Life, Hang Seng Insurance or BOC Life. They are very strong in new business, as the next slide shows.

互动设计Interaction

遮住屏幕,请一位伙伴在 30 秒内说出这九家里的五家以上。

Hide the screen and ask one person to name at least five of the nine in 30 seconds.

香港保费份额:有效业务与 2025 年新单Hong Kong Market Share: In-Force and 2025 New Business

左:香港非新单保费收入占比饼图,友邦 11.2% 居首;右:2025 年个人新单业务总保费前 15 名,汇丰人寿 514 亿港元居首,前 15 位合计 3,185 亿港元、占 96.3% / Left: pie of Hong Kong in-force premium share, AIA first at 11.2%; right: top 15 by 2025 individual new-business premium, HSBC Life first at HK$51.4bn, top 15 totalling HK$318.5bn or 96.3%

这一页有两张图,讲的是两件不同的事,请分开看。

Two charts on this slide, about two different things. Take them one at a time.

左边的饼图是"非新单"保费,也就是已经生效的老保单每年续交的保费,代表各家的存量盘子。 友邦大约 11.2%,排第一;保诚 8.3%;国寿海外 7.9%;宏利 7.8%;安盛 5.4%;永明 5.2%;富卫 4.4%。 第一名也只占一成多,说明存量市场是"几家大户分天下"。

The pie on the left is in-force premium: renewal premium on policies already on the books, in other words each carrier's existing business. AIA leads with about 11.2%, then Prudential 8.3%, China Life (Overseas) 7.9%, Manulife 7.8%, AXA 5.4%, Sun Life 5.2% and FWD 4.4%. Even the leader holds only a little over a tenth: the existing market is split among a handful of big players.

右边的表是 2025 年个人新单的总保费,单位是亿港元,代表这一年谁卖得最多。 第一名是汇丰人寿,514 亿,占 15.5%;第二是友邦,447 亿,13.5%;第三是恒生保险,333 亿,10.1%;第四是宏利,313 亿,9.5%。 前 15 位合计 3,185 亿港元,占新单市场的 96.3%;2024 年这 15 家合计是 2,117 亿,一年增长了大约五成。

The table on the right is 2025 individual new-business premium, in HK$100 millions: who sold the most this year. HSBC Life is first at HK$51.4 billion, a 15.5% share; AIA second at HK$44.7 billion, 13.5%; Hang Seng Insurance third at HK$33.3 billion, 10.1%; Manulife fourth at HK$31.3 billion, 9.5%. The top fifteen together wrote HK$318.5 billion, 96.3% of new business, up from HK$211.7 billion in 2024: growth of about half in a single year.

两张图放在一起,能读出三件事。第一,头部高度集中:新单前 15 家拿走了 96%。 第二,银行渠道很强:新单前三名里有两家是银行系,汇丰人寿和恒生保险,客户很多是在银行柜台买的保险。 第三,香港新单这两年增长很快,这和内地访客赴港投保回升有关,第三模块讲赴港投保的起落时还会看到。

Put the two together and three things stand out. First, the top is highly concentrated: the top fifteen take 96% of new business. Second, the bank channel is strong: two of the top three in new business are bank-owned, HSBC Life and Hang Seng, so many clients bought their policy at a bank counter. Third, Hong Kong new business has grown fast these past two years, tied to the rebound in mainland visitors buying in Hong Kong. We'll see more of that in module three.

讲师提醒Presenter note

左边饼图只列了部分公司,没有汇丰人寿、中银人寿、恒生这些银行系公司,所以加起来不到 100%。 讲存量份额时说"友邦约 11%,排第一"就够了,不要拿饼图去算"前几家合计多少"。

The pie lists only some carriers; the bank-owned ones such as HSBC Life, BOC Life and Hang Seng are missing, so it doesn't add up to 100%. For in-force share, "AIA leads at about 11%" is enough. Don't use the pie to total up the top few.

美国市场:260 多年的"百年老店"之国The US: A 260-Year-Old Market of Century-Old Carriers

  • 第一张保单出自 1760 年代,至今 260 多年First policies written in the 1760s, 260-plus years ago
  • 727 家人寿 / 健康保险公司,许多是百年老店727 life and health insurers, many over a century old
  • 2024 年美国寿险保费约 $7,812 亿2024 US life premium: about $781 billion
24.4%美国占全球寿险保费的比重US share of world life premium全球约 $3.198 万亿World total about $3.198 trillion
Swiss Re sigma 2/2025 寿险保费前 10 国:美国 781,205 百万美元居首,中国 443,553 第二 / Swiss Re sigma 2/2025 top ten countries by life premium: US first at US$781,205 million, China second at 443,553

最后看美国。一句话定性:这是一个"百年老店"扎堆的超级成熟市场。

Finally, the US. In one line: a highly mature market full of century-old companies.

说人话,美国的保险有多老?美国最早的寿险机构 1759 年在费城成立,第一批保单出自 1760 年代,到今天 260 多年。 现在全美有 727 家人寿和健康保险公司在竞争,其中很多是经营了上百年的老字号。

Put plainly, how old is insurance in America? The first American life insurer was founded in Philadelphia in 1759, and its first policies date from the 1760s: more than 260 years ago. Today 727 life and health insurers compete across the country, many of them over a hundred years old.

体量上看右边这张表,出自瑞士再保险研究院 2025 年的 sigma 报告,单位是百万美元。 2024 年美国寿险保费约 781,205 百万美元,也就是大约 7,812 亿美元,排全球第一;中国大约 4,436 亿美元,排第二。 全球寿险保费合计约 3.198 万亿美元,美国一个国家就占了 24.4%,差不多四分之一。

For scale, look at the table on the right, from Swiss Re Institute's 2025 sigma report, in US$ millions. In 2024 US life premium was about $781,205 million, roughly $781 billion, first in the world; China was second at about $444 billion. World life premium totalled about $3.198 trillion, and the US alone accounted for 24.4%, close to a quarter.

打个比方:如果香港是几家精品店,内地是几家大商场,美国就是一整座保险界的国际会展中心:什么品类、什么价位都有, 而且历史悠久、规则成熟。

An analogy: if Hong Kong is a few boutiques and the mainland a few big department stores, the US is an entire international exhibition center for insurance. Every category and every price point, with a long history and settled rules.

把三地连起来记:内地 40 多年,香港 160 多年,美国 260 多年。这是今天所有差异的总根子: 市场越老越成熟,竞争越充分,后面讲的成本、收益、监管上的差别,都是从这里来的。

Remember the three together: the mainland 40-plus years, Hong Kong 160-plus, the US 260-plus. That's the root of every difference today. The older the market, the more mature it is and the more real its competition, and the differences in cost, returns and regulation we'll cover all grow from there.

讲师提醒Presenter note

截图里第 7 到第 9 行的排名序号顺序是乱的(印成了 8、9、7)。讲的时候不要念序号,只说美国第一、中国第二。

In the screenshot, the rank numbers on rows seven to nine are out of order (printed 8, 9, 7). Don't read out the ranks; just say the US is first and China second.

互动设计Interaction

自测:2024 年美国寿险保费约占全球多少?(24.4%,约四分之一。)

Quick check: what share of world life premium did the US account for in 2024? (24.4%, about a quarter.)

三地监管:谁在替你的保单把关?Who Guards Your Policy? Regulation in Three Markets

中国内地Mainland China

  • 1980 年中国人民保险公司恢复国内保险业务
  • 1992 年友邦把个人代理销售模式带进内地
  • 监管较严,受内地法律保护
  • 1980: PICC resumes domestic insurance
  • 1992: AIA brings the individual-agent sales model to the mainland
  • Tight regulation, protected by mainland law

香港Hong Kong

  • 奉行自由主义,长期依赖行业自律
  • 公司内部由委任精算师把关
  • 2016 年起由保监局监管
  • 外资公司注册地多在开曼 / 百慕大,合同可能受注册地法律调整
  • A liberal regime, long reliant on self-regulation
  • An appointed actuary watches each carrier from inside
  • Supervised by the Insurance Authority since 2016
  • Many foreign carriers are incorporated in Cayman or Bermuda; that law may govern the contract

美国United States

  • 各州有自己的保险法,监管非常严格
  • 不许虚报保单回报招揽客户(AG 49)
  • 全美保险监督官协会(NAIC)协调各州规则,经验最成熟
  • Every state has its own insurance code; supervision is very strict
  • No overstating policy returns to win business (AG 49)
  • The NAIC coordinates state rules, drawing on the most mature experience

这一页讲一个容易被忽略、其实很关键的点:同样叫"保险合同",背后给你撑腰的法律体系是不一样的。

This slide covers something easy to overlook but important: they're all called insurance contracts, but the legal system standing behind each one is different.

说人话,买保险买的是一个"将来一定会赔"的承诺。这个承诺值不值钱,要看谁来监管,出了事按谁的法律办。

Put plainly, buying insurance means buying a promise that a claim will be paid one day. What that promise is worth depends on who supervises the carrier and whose law applies when something goes wrong.

内地:起步晚。1980 年中国人民保险公司才恢复国内保险业务,1992 年友邦把个人代理这套销售模式带了进来。 内地的监管较严,保单受内地法律保护。

The mainland started late. PICC only resumed domestic insurance in 1980, and AIA brought in the individual-agent sales model in 1992. Regulation is tight, and policies are protected by mainland law.

香港:听起来很国际化,但监管模式是自由主义,长期靠行业自律,公司内部由委任精算师把关; 保监局 2016 年起才开始监管。还有一点很多人不知道:不少挂着英国、法国名头的外资公司,注册地在开曼群岛或百慕大, 合同可能受注册地的法律调整。这一条对将来万一要打官司的客户很重要,签单前看清保单里写的适用法律。

Hong Kong sounds international, but its model is liberal. It long relied on industry self-regulation, with an appointed actuary watching each carrier from the inside, and the Insurance Authority only began supervising in 2016. And something many people don't know: a number of foreign carriers with British or French names are incorporated in the Cayman Islands or Bermuda, so the contract may be governed by that jurisdiction's law. That matters a great deal for a client who might one day end up in a dispute; check the governing-law clause before signing.

美国:每个州都有自己的保险法,管得最严。而且明令禁止保险公司虚报保单回报率去招揽客户, AG 49 管的就是 IUL 的演示利率不许夸大。全美保险监督官协会,也就是 NAIC,把各州的规则协调起来,吸取了最成熟的经验。

The US has an insurance code in every state and the strictest supervision of the three. It explicitly forbids carriers from overstating policy returns to win business; AG 49 is the rule that stops IUL illustrated rates from being inflated. The National Association of Insurance Commissioners, the NAIC, coordinates the states' rules and draws on the most mature experience anywhere.

打个比方:同样是存钱,一个存进规则透明、受本地法律保护的大机构;一个存进注册在海岛上的机构,出了事要按岛上的法律办。哪个让你更安心?

An analogy: you can deposit money with a large institution under transparent rules and local law, or with one registered on an island, where any dispute is settled under the island's law. Which lets you sleep better?

互动设计Interaction

自测:香港保监局从哪一年开始监管?(2016 年。)美国监管最硬的一条红线是什么?(不许虚报回报率招揽客户。)

Quick check: when did the Hong Kong Insurance Authority begin supervising? (2016.) What's the firmest red line in US regulation? (No overstating returns to win business.)

美国寿险的多层保障Layers of Protection Behind a US Policy

① 州监管下的接管与承接① State receivership and assumption

  • 寿险公司不走普通破产程序,出问题由州保险监管机构接管Life insurers don't go through ordinary bankruptcy; the state regulator takes over
  • 被收购时,收购方须承担原有赔付责任An acquirer must take on the existing obligations
  • 保单通常由接手的公司继续履行Policies usually continue with the company that takes over

② 监管 + 州保障协会② Supervision + state guaranty associations

  • 州保险监管机构持续监管Ongoing supervision by the state insurance regulator
  • 各州设有保障协会,赔付有上限(各州不同)Every state has a guaranty association; coverage is capped and varies by state
  • 提足准备金用于赔付,每季度向监管报送财务报表Reserves held for claims; financial statements filed with regulators every quarter

对客户说"多层保障",不说"不会倒闭"Tell clients "layers of protection," never "it can't fail"

这一页是上一页的延伸,专门讲美国寿险背后有哪几层保障。

This slide extends the last one and looks at the layers of protection behind a US life policy.

你可能听过一句流行的说法:"美国的保险公司比银行还安全。"客户最担心的是什么?是"万一保险公司倒了,我的保单怎么办"。 美国在制度上设了好几道保险栓,我们一道一道讲清楚,但结论不是"不会倒",而是"有多层保障"。

You may have heard the popular line, "US insurance companies are safer than banks." What clients really worry about is, "What happens to my policy if the insurer goes under?" The US system has several safety catches, and we'll go through them one by one. But the conclusion isn't "it can't fail"; it's "there are layers of protection."

第一层,州监管下的接管与承接。美国的寿险公司不能像普通企业那样走破产程序; 真出了问题,由州保险监管机构接管,先尝试整顿,不行再清算。如果经营不善被别的公司收购,收购方必须把原有的赔付责任接过去。 换句话说,公司可以换东家,保单通常由接手的公司继续履行。

Layer one: state receivership and assumption. A US life insurer can't go through bankruptcy the way an ordinary company does. If it gets into trouble, the state insurance regulator takes over, tries to rehabilitate it, and liquidates only if that fails. If a struggling carrier is acquired, the acquirer must take on its existing obligations. In other words, the company can change hands, and the policies usually carry on with whoever takes over.

第二层,监管加州保障协会。保险公司平时就在州监管之下,要提足准备金用于赔付, 每个季度都要向监管机构报送财务报表。万一公司真的倒了,各州还设有保障协会(guaranty association)兜底。 但请注意,保障协会的赔付是有上限的:很多州寿险死亡赔付的上限在 30 万美元左右、现金价值在 10 万美元左右, 各州不同,要查客户所在州的规定。

Layer two: supervision plus state guaranty associations. Insurers are under state supervision all along: they must hold adequate reserves for claims and file financial statements with the regulator every quarter. If a company does fail, every state has a guaranty association behind it. But note that guaranty coverage is capped: in many states the limit is around $300,000 of death benefit and around $100,000 of cash value. It varies by state, so check the rules where the client lives.

和银行比一下就清楚了:银行存款有联邦的 FDIC 保险,每人每家银行 25 万美元;保险没有联邦层面的基金,靠的是各州的保障协会。 历史上美国也确实有寿险公司倒闭过,比如 1991 年的 Executive Life。所以"比银行还安全"是一句流行的说法,不是事实陈述。

A comparison with banks makes it clear. Bank deposits are covered by federal FDIC insurance, $250,000 per depositor per bank. Insurance has no federal fund; it relies on the state guaranty associations. And US life insurers have failed before, Executive Life in 1991 being one example. So "safer than a bank" is a popular saying, not a statement of fact.

一句话总结:美国寿险的承诺,背后有州监管、准备金、接管承接和保障协会好几层;给客户讲的时候,就讲"多层保障"。

In one line: behind a US life policy stand state supervision, reserves, receivership and assumption, and the guaranty associations. When you explain it to a client, call it exactly that: layers of protection.

合规提醒Compliance

对客户只说"多层保障"。不要说"不会倒闭""保险公司永远不会破产""比银行安全"。提到保障协会时,一定说清楚有上限、各州不同。

With clients, say "layers of protection" and nothing stronger. Never say "it can't fail," "insurers never go bankrupt" or "safer than a bank." Whenever you mention guaranty associations, make clear that coverage is capped and varies by state.

互动设计Interaction

自测:美国寿险公司经营不善被收购,原有的赔付责任谁来担?(收购方。)州保障协会的赔付有没有上限?(有,各州不同。)

Quick check: if a struggling US life insurer is acquired, who takes on its obligations? (The acquirer.) Is guaranty association coverage capped? (Yes, and it varies by state.)

2 · 中/港/美 寿险产品对比2 · Life Cover in the Mainland, Hong Kong and the US

  • 同样的保障,为什么美国保费最便宜Same cover: why the US costs the least
  • 成本三要素:预定费率 · 预期利率 · 死亡率Three cost drivers: loadings · assumed rate · mortality
  • 美元计价与预期收益USD denomination and expected returns
  • 争议期、免责条款,以及两个案例Contestability, exclusions, and two cases

第一模块我们看了三地的历史、公司和监管,知道了"谁在卖、谁在管"。第二模块进入客户最关心的部分:同样一份保障,在三个地方买,到底差在哪里。

Module one covered the history, the carriers and the regulators: who sells and who supervises. Module two gets to what clients actually care about: buy the same cover in three places, and what is different?

这一模块分三块。第一块是成本:客户最爱问"为什么美国便宜",我们把答案拆成三个要素,预定费率、预期利率、死亡率,一个一个讲清楚。 讲完这三个要素,再用一个简单公式把死亡率的差别算给客户看。

There are three blocks. First, cost. Clients love to ask why the US is cheaper, so we break the answer into three drivers (loadings, the assumed rate, and mortality) and take them one at a time. Then we run a simple formula that shows the mortality gap in numbers.

第二块是币种和收益:为什么很多内地客户要一张美元保单,为什么美国、香港的预期收益比内地高,美国的指数型万能险又是怎么回事。

Second, currency and returns: why so many mainland clients want a USD policy, why expected returns in the US and Hong Kong run higher than the mainland's, and how a US indexed universal life policy works.

第三块是"赔不赔":争议期、免责条款,最后用两个媒体报道过的内地拒赔案例收尾。讲完这一模块,伙伴们应该能把"便宜"讲成有理有据,而不是一句口号。

Third, whether a claim gets paid: contestability, exclusions, and two mainland claim denials reported in the media. By the end, you should be able to explain "cheaper" with reasons, not just say it.

互动设计Interaction

开讲前先问一句:"你的客户问过你'为什么美国保险便宜'吗?你当时是怎么回答的?"请一两位伙伴说说,讲完这一模块再回头对照。

Before starting, ask: "Has a client ever asked you why US insurance is cheaper? What did you say?" Take one or two answers, then come back to them at the end of the module.

三地"产品货架"对比The Product Shelf in Each Market

内地Mainland

  • 定期寿险
  • 终身寿险
  • 储蓄分红型万能险
  • Term life
  • Whole life
  • Participating savings UL

香港Hong Kong

  • 分红型长期储蓄险
  • 传统型中短期储蓄险
  • 保障型终身寿险
  • 终身重疾(常为分红型)
  • 高端医疗险
  • 定期寿险 等
  • Participating long-term savings
  • Traditional short- to mid-term savings
  • Protection whole life
  • Whole-life critical illness (often participating)
  • High-end medical
  • Term life, and more

美国United States

  • 定期 Term
  • 分红型终身寿 Whole Life
  • 万能险 UL
  • 保证型万能 GUL
  • 投资型万能 VUL
  • 指数型万能 IUL 等
  • Term
  • Participating whole life
  • Universal life (UL)
  • Guaranteed UL (GUL)
  • Variable UL (VUL)
  • Indexed UL (IUL), and more

市场越成熟,货架越丰富:美国、香港品种繁多,新兴的内地寿险市场还比较少。The older the market, the fuller the shelf: the US and Hong Kong offer far more, while the younger mainland market is still narrow.

这一页像逛三家超市,看看货架上分别摆了什么。规律只有一条:市场越成熟,产品越多。

Think of this slide as walking through three supermarkets and looking at the shelves. There's only one rule: the more mature the market, the more products it carries.

内地是新兴市场,从 1980 年恢复经营算起才 40 多年,货架最简单,主流就三类:定期寿险、终身寿险、储蓄分红型万能险。重疾险在内地一般要单独买。

The mainland is the young market, only forty-odd years since business resumed in 1980, so its shelf is the simplest. Three mainstream types: term, whole life, and participating savings UL. Critical illness is usually a separate policy there.

香港有 160 多年的历史,货架丰富不少:分红型长期储蓄、传统型中短期储蓄、保障型终身寿、终身重疾(通常做成分红型),还有高端医疗、定期寿险等等。内地客户去香港,买得最多的就是储蓄险和重疾险。

Hong Kong has more than 160 years behind it and a much fuller shelf: participating long-term savings, traditional short- to mid-term savings, protection whole life, whole-life critical illness (usually participating), plus high-end medical, term and more. When mainland clients go to Hong Kong, savings and critical illness are what they buy most.

美国 260 多年,品类最齐全:定期 Term、分红型终身寿 Whole Life、万能险 UL、保证型万能 GUL、投资型万能 VUL,还有指数型万能 IUL。 另外一个和中港很不一样的地方:美国的重疾、慢性病、末期疾病,多数是以"生前福利条款"放进同一张寿险保单里,不用另买一张重疾险。

The US, at more than 260 years, has the widest range: term, participating whole life, UL, guaranteed UL, variable UL, and indexed UL. One more difference from the other two: in the US, critical, chronic and terminal illness mostly sit inside the same life policy as living benefit riders, rather than in a separate critical illness policy.

这些英文缩写请大家混个脸熟。客户拿一张美国保单来问,你得一眼认出它是哪一类。打个比方:内地像便利店,香港像超市,美国像大型量贩卖场,品类一个比一个全。

Get comfortable with the acronyms. When a client hands you a US policy, you need to recognize the type at a glance. If the mainland is a convenience store, Hong Kong is a supermarket and the US is a warehouse club; each one stocks more than the last.

互动设计Interaction

快问快答:三地货架谁最少、谁最多?(内地最少,美国最多。)美国货架上哪一种是我们后面要重点讲的?(IUL,指数型万能险。)

Quick-fire: which shelf is smallest, which is biggest? (Mainland smallest, US biggest.) Which US product will we spend the most time on later? (IUL, indexed universal life.)

一句话结论:同样的保障,美国最便宜The Short Answer: Same Cover, Lowest Cost in the US

美国保费 ≈ 香港的 1/3、内地的 1/5–1/6US premium ≈ 1/3 of Hong Kong, 1/5–1/6 of the mainland

总体排序:美国 < 香港 < 内地Overall: US < Hong Kong < mainland

比例不一定精确,但总体趋势成立。The ratios may not be exact, but the direction holds.
下面用三个要素解释"为什么"。The next three slides explain why.

现在进入这一模块的硬核部分:成本。我们先给结论,再讲原因。

Now for the core of this module: cost. Conclusion first, then the reasons.

同样一个人、同样的保额,在三个地方买,保费差得很多,而且美国最便宜。粗略地说,美国的保费大约是香港的三分之一、内地的五分之一到六分之一。 反过来讲也一样:内地大约是美国的 5 到 6 倍,香港大约是美国的 3 倍。

Same person, same face amount, three markets, and the premiums are far apart, with the US the cheapest. Roughly, a US premium is about a third of Hong Kong's and a fifth to a sixth of the mainland's. Put the other way round: the mainland costs about five to six times the US, and Hong Kong about three times.

这里一定要带上屏幕下面那句话:这个比例不一定精确,但总体趋势成立。不同年龄、不同性别、不同产品,倍数都会变; 不会变的是排序,美国最低,香港居中,内地最高。讲的时候把"趋势为主、仅供参考"说出来,既专业又稳妥,客户拿着具体报价来对比时,你也不会被一个数字卡住。

Always say the line at the bottom of the slide: the ratios may not be exact, but the direction holds. The multiple shifts with age, sex and product; what doesn't shift is the order. US lowest, Hong Kong in the middle, mainland highest. Saying "this is the trend, not a quote" sounds professional, and it means you won't get pinned to one number when a client comes back with an actual quote.

倍数本身不是重点,重点是后面的原因。客户听完"美国便宜",第一反应往往是"便宜没好货吧"。所以接下来三页,我们用保险公司定价的三个要素来解释: 预定费率、预期利率、死亡率。讲清楚这三点,"便宜"就不再是促销口号,而是算出来的结果。

The multiple isn't the point; the reasons behind it are. A client who hears "the US is cheaper" will often think "cheap means worse." So the next three slides use the three things a carrier prices on (loadings, the assumed rate, and mortality) to explain it. Once those are clear, "cheaper" stops sounding like a sales pitch and becomes the result of arithmetic.

互动设计Interaction

先让大家猜:"你觉得同样的保障,三地谁最贵?贵多少?"把猜的数字写在聊天框里,再翻出这一页的结论。猜错的人通常记得最牢。

Have people guess first: "For the same cover, which market is most expensive, and by how much?" Get the guesses into the chat, then reveal the slide. Whoever guessed wrong usually remembers it best.

要素 ①:预定费率低,因为竞争够激烈Driver ①: Lower Loadings, Because Competition Is Real

预定费率 = 保险公司对成本费用的预测,包含销售、行政、运营等费用。不同公司可能相差很多。Loading = the carrier's forecast of its own costs: distribution, administration and operations. It can vary widely between carriers.

美国:727 家公司(2024)US: 727 carriers (2024)

  • 激烈的良性竞争,不得不调费率争取市场Fierce, healthy competition forces pricing to move
  • 竞争反而带来更全面的保障、更好的服务Competition also brings broader cover and better service

中港:各约百家,竞争有限Mainland, HK: ~100 each

  • 香港的头部公司多为外资集团Hong Kong's leaders are mostly foreign groups
  • 不必靠调费率抢客户,"谁卖得多谁大"No need to cut price to win; volume decides who's big

第一个要素:预定费率。

The first driver: the loading.

预定费率,就是保险公司在算保费时,预估自己要花多少成本。卖保险的佣金、办公室的行政开销、日常运营,全都算进去。这一块预估得高,保费就贵;预估得低,保费就便宜。不同公司之间,这一块可能差得很多。

When a carrier prices a policy, the loading is its estimate of what it will spend: commissions, office overhead, day-to-day operations, all of it. Estimate high and the premium is high; estimate low and it's lower. This piece can differ a great deal from one carrier to the next.

美国为什么能把这一块压低?因为竞争够激烈。2024 年美国有 727 家人寿和健康保险公司,在抢同一批客户。谁的费率高,客户就去买别家,所以大家不得不一直调整费率去争取市场。 这种良性竞争还有一个副作用:公司为了留住客户,保障做得更全面,服务做得更好,产品更新也更快。

Why can the US keep it low? Because competition is real. In 2024 the US had 727 life and health carriers chasing the same buyers. Price too high and clients go elsewhere, so carriers have to keep adjusting to win business. That healthy competition has a side effect: to keep clients, carriers broaden cover, improve service and refresh products faster.

反过来看中港。内地寿险公司 93 家,香港保险公司 159 家(还包括非寿险),各自也就百来家的量级。内地前三家就占了四成以上;香港的头部公司多是外资集团。 竞争没那么激烈,公司就不需要靠降费率来抢客户,变成"谁卖得多谁大",改进产品和服务的动力也相对小一些。

Now the other two. The mainland has 93 life carriers and Hong Kong 159 insurers across all lines; each is in the low hundreds. On the mainland the top three hold over 40% of the market, and Hong Kong's leaders are mostly foreign groups. With less competition, carriers don't need to cut loadings to win clients; size comes from sales volume, and the pressure to improve products and service is weaker.

打个比方:一条街上开了几百家奶茶店,天天有人降价送券;另一条街只有几家网红店,从来不打折。你猜哪条街的奶茶便宜?

Picture one street with hundreds of tea shops, someone discounting every day, and another street with a few famous shops that never discount. Which street has the cheaper tea?

互动设计Interaction

自测两问:预定费率包含哪些?(销售、行政、运营等成本的预测。)美国费率低的根本原因是什么?(公司多,竞争激烈。)

Two checks: what goes into the loading? (A forecast of distribution, administration and operating costs.) Why are US loadings low? (Many carriers, real competition.)

要素 ②:预期利率高,因为经济与市场更强Driver ②: A Higher Assumed Rate, Because the Economy Is Stronger

预期利率 = 公司定价时假设的每年收益率(参照存款利率 + 预期投资收益)。利率越高,保费可以越低。Assumed rate = the yearly return the carrier assumes when pricing (deposit rates plus expected investment return). The higher it is, the lower the premium can be.

美国:全球最大、最发达的经济体US: the largest, most developed economy

  • 市场体制、法律、税收成熟,预期利率较高且稳定Mature markets, law and tax; a higher, steadier assumed rate
  • Brand Finance《Global 500 2026》前五名都是美国品牌The top five in Brand Finance's Global 500 2026 are all US brands
  • 内地、香港近年经济增速放缓,限购、CRS 等冲击投资市场Mainland and Hong Kong growth has slowed; purchase limits and CRS have hit investment markets
顺带一提:AG 49A side note: AG 49 修订版 2020 年 11 月 25 日生效,管的是 IUL 的演示利率,不是预期利率,也不是保单真实回报。 The revision took effect on 25 November 2020. It governs an IUL's illustrated rate, not the pricing assumption and not the actual return.

第二个要素:预期利率,也叫预定利率。

The second driver: the assumed rate, sometimes called the pricing interest rate.

预期利率,就是保险公司给产品定价时,假设自己每年能挣到的收益率,主要参照银行存款利率和预期投资收益。通俗地说,它差不多就是公司在定价时"让利"给投保人的回报率。 这个利率越高,说明公司靠投资就能挣回不少,投保人要交的保费就可以越低。

It's the annual return the carrier assumes it will earn when it prices a product, based mainly on deposit rates and expected investment returns. In plain terms, it's the return the carrier builds in for the policyholder. The higher it is, the more the carrier expects to earn from investing, and the less premium the client has to pay.

为什么美国的预期利率能定得又高又稳?因为美国是全球最大、最发达的经济体,市场体制、法律、税收都成熟,能投的标的多。 一个直观的佐证:Brand Finance 发布的《Global 500 2026》全球品牌价值榜,前五名都是美国品牌。反过来,内地和香港这几年经济增速放缓,加上限购、CRS 这些因素冲击投资市场,不确定性在变大。

Why can the US set it higher and keep it steady? It's the world's largest and most developed economy, with mature markets, law and tax, and a deep pool of things to invest in. One easy illustration: in Brand Finance's Global 500 2026 ranking of brand value, the top five are all US brands. Meanwhile, mainland and Hong Kong growth has slowed, and factors such as property purchase limits and CRS have hit investment markets, adding uncertainty.

右边这一块单独讲一个名词,AG 49,免得客户被绕晕。AG 49 是美国针对指数型万能险 IUL 的演示规则,修订版在 2020 年 11 月 25 日生效,目的是让各家公司演示 IUL 的方法一致,减少客户的误解。 关键是一句话:它管的是"保单演示用的利率",不是公司定价用的预期利率,也不是保单将来真实拿到的回报。

The box on the right covers one term, AG 49, so clients don't get tangled up. AG 49 is the US rule on how indexed universal life is illustrated; the revised version took effect on 25 November 2020, so that carriers illustrate IUL consistently and clients are less likely to be misled. The key sentence: it governs the rate used in an illustration, not the carrier's pricing assumption and not what the policy will actually earn.

互动设计Interaction

自测两问:预期利率通俗说是什么?(公司定价时假设的回报率,越高保费越低。)AG 49 影响的是哪个利率?(IUL 的演示利率,不是预期利率,也不是真实回报。)

Two checks: what is the assumed rate in plain terms? (The return the carrier assumes when pricing; higher means cheaper.) Which rate does AG 49 affect? (An IUL's illustrated rate, not the assumed rate and not the actual return.)

要素 ③:死亡率低,因为美国人更长寿Driver ③: Lower Mortality, Because People Live Longer

  • 死亡率是各国公开数据,用"生命表"列出某个年龄的人一年内死亡的概率Mortality is public data in every country; a life table gives the chance of dying within a year at each age
  • 核心规律:人活得越久,保费越低。理赔越晚,公司这笔钱能投资的时间越长The rule: the longer people live, the cheaper cover gets. A later claim means the money is invested for longer
  • 美国:疾病预防完善,医疗设施广布,重疾治愈率高,寿命长、死亡率低,保费就能定得更低US: strong prevention, wide access to care, high cure rates for serious illness; longer lives and lower mortality allow lower premiums
内地 / 香港Mainland / HK105生命表最长寿命(岁)table's terminal age
美国United States120生命表最长寿命(岁)table's terminal age
中国人身保险业经验生命表(2025)节选,最后一行为 105 岁 / Excerpt from China's 2025 insurance-industry mortality table, ending at age 105

第三个要素,也是最关键的一个:死亡率。

The third driver, and the most important: mortality.

死亡率是各国都公开的数据,用一张叫"生命表"的表来展示:某个年龄的人,一年之内死亡的概率有多大。保险公司就是照着这张表评估风险、决定保费的。右边的截图就是内地 2025 年版的保险业经验生命表,大家可以看到,表格最后一行停在 105 岁。

Every country publishes mortality data in a life table: for each age, the probability of dying within the year. Carriers assess risk and set premiums from that table. The screenshot on the right is the mainland's 2025 insurance-industry experience table; notice the last row stops at age 105.

这里有一个反直觉、但很重要的规律:人活得越久,保费反而越低。为什么?因为人越长寿,公司需要赔钱的时间就越晚,这笔保费拿去投资的时间就越长,挣到的收益越多,自然就能把保费定低。

Here's a rule that sounds backwards but matters: the longer people live, the lower the premium. Why? A longer life means the carrier pays out later, so it can invest the premium for longer, earn more on it, and charge less.

美国是发达国家:疾病预防做得好,医疗设施遍布,重疾治愈率高,人均寿命长,死亡率低,所以美国的保费天然就能定得更便宜。 一个很直观的对比:生命表的最长寿命,内地和香港多算到 100 到 105 岁,美国算到 120 岁。多算十几二十年,定价的逻辑就完全不同。

The US is a developed country with good prevention, widespread medical facilities, high cure rates for serious illness, long life expectancy and low mortality, so its premiums can naturally be set lower. One clear comparison: the mainland and Hong Kong tables run to about 100 to 105, the US table to 120. Fifteen or twenty more years changes the whole pricing picture.

打个比方:同样一笔钱交给两家公司保管,一家估计二十年后要还,一家估计四十年后才要还。后者有更长的时间拿这笔钱去投资,自然敢收得更少。美国保险公司就是那家"看好你长寿"的公司。

Think of handing the same sum to two firms: one expects to pay it back in twenty years, the other in forty. The second has twice as long to invest it, so it can afford to charge you less. A US carrier is the one betting on you living a long time.

互动设计Interaction

自测两问:为什么人越长寿,保费越低?(理赔晚,资金投资时间长,收益高。)美国的生命表算到几岁?(120 岁。)

Two checks: why does a longer life mean a lower premium? (Later claims, longer investment, more return.) What age does the US table run to? (120.)

算给客户看:40 岁男性,$100 万定期寿险Run the Numbers: Male 40, $1M of Term

保费 = 死亡率 × 保额 ÷ (1 + 3%)Premium = mortality × face ÷ (1 + 3%)

简化公式,只考虑死亡率;预期利率假设为 3%A simplified formula, mortality only; assumed rate of 3%

中国大陆Mainland China$1基准Baseline
中国香港Hong Kong$0.71约为内地的 71%About 71% of the mainland
美国United States$0.52约为内地的 52%About 52% of the mainland

仅凭死亡率,美国约是内地的一半、香港的七成On mortality alone, the US is about half the mainland and 70% of Hong Kong

讲完三个要素,我们用一个具体例子,把死亡率的威力算给客户看。这种有数字的故事,客户最容易记住。

With the three drivers covered, let's use one example to show the client what mortality alone does. A story with numbers is the one clients remember.

场景:一位 40 岁的健康男性,买保额 100 万美元的定期寿险。我们用一个简化公式,只考虑死亡率这一项:保费等于死亡率乘以保额,再除以一加百分之三。这里的百分之三是假设的预期利率。公式不用推导,看结果就行。

The scenario: a healthy 40-year-old man buys $1 million of term life. We use a simplified formula with mortality as the only factor: premium equals mortality times face amount, divided by one plus three percent, with three percent as the assumed rate. No need to derive it; just look at the result.

把三地生命表里 40 岁男性的死亡率分别代进去。为了好比较,我们把内地算出来的保费记作 1 美元,当作基准。香港大约是 0.71 美元,也就是内地的七成左右;美国大约是 0.52 美元,只有内地的一半多一点。 再拿美国和香港比:0.52 除以 0.71,大约是 0.73,也就是香港的七成左右。

Plug in each market's mortality rate for a 40-year-old male. To compare easily, call the mainland result $1, the baseline. Hong Kong comes out at about $0.71, roughly 70% of the mainland; the US at about $0.52, just over half. And US against Hong Kong: 0.52 divided by 0.71 is about 0.73, roughly 70% of Hong Kong.

所以结论是:仅仅因为死亡率更低,美国的保费大约就是内地的一半、香港的七成。注意,这还只算了死亡率一个因素;再叠加前面讲的费率低、利率高,差距只会更大。这就是为什么上一页说内地大约是美国的 5 到 6 倍。

So: on lower mortality alone, a US premium is about half the mainland's and 70% of Hong Kong's. And that's one factor only. Add the lower loadings and higher assumed rate from the earlier slides and the gap only widens, which is how the mainland ends up at roughly five to six times the US.

一句话带走:美国便宜不是促销,是寿命长、死亡率低算出来的。

The one line to take away: the US isn't cheaper because of a promotion. It's cheaper because longer lives and lower mortality make it so.

讲师提醒Presenter note

这里的 $1 是把内地结果当作基准的相对值,不是真实报价。客户问"40 岁 100 万到底多少钱",要按具体产品出报价单,不要拿这一页的数字当价格。

The $1 here is an index with the mainland as baseline, not a real quote. If a client asks what $1M at 40 actually costs, run a quote on a specific product; don't use these figures as prices.

美元计价:给资产加一层汇率上的分散USD Denomination: Spreading the Currency Risk

为什么内地客户来香港买美元保单Why mainland clients buy USD policies in Hong Kong

  • 香港保单可以美元计价;内地保单只能用人民币Hong Kong policies can be in USD; mainland policies are RMB only
  • 美元是全球主要的储备货币The dollar is the world's main reserve currency
  • 有现金价值的美元保单,可以分散单一货币(人民币)的汇率风险A USD policy with cash value spreads single-currency (RMB) risk

客户的担忧What clients worry about

  • 人民币长期或有升值可能,但国内增速放缓,通胀比美国高The RMB may rise long term, but growth is slowing and inflation runs above the US
  • 货币超发(债转股、棚改货币化等)容易让购买力下降Money creation (debt-for-equity swaps, shantytown cash payouts) can erode purchasing power
  • 所以拿一部分资产配置成美元计价So part of the portfolio goes into USD assets

这一页讲币种。内容很简单,但客户很买账,因为它说中了很多人对汇率的焦虑。

This slide is about currency. It's simple, but it lands with clients because it speaks to a worry many of them have about exchange rates.

保单用什么货币结算,将来拿到的就是什么货币。内地保单只能用人民币计价;香港保单可以做美元计价,而美元是全球主要的储备货币。所以很多内地客户做离岸资产配置时,会专门去香港买一张美元保单。

Whatever currency a policy is written in is the currency it pays out in. Mainland policies can only be in RMB; Hong Kong policies can be in USD, the world's main reserve currency. That's why many mainland clients diversifying offshore go to Hong Kong specifically for a USD policy.

客户为什么这么做?右边列的是他们常见的担忧:人民币长期也许会升值,但国内经济增速在放缓,通胀比美国高;再加上债转股、棚改货币化这类货币投放,有人担心购买力会悄悄缩水。 在这种想法下,持有一部分美元计价、又有现金价值的保险,等于把家庭资产在币种上分散开,不把宝全押在一种货币上。

Why do they do it? The right column lists the usual worries: the RMB might appreciate over time, but growth is slowing and inflation runs above the US; and with money creation such as debt-for-equity swaps and cash payouts for shantytown redevelopment, some fear their purchasing power is quietly eroding. With that view, holding part of the family's assets in a USD policy with cash value spreads the currency exposure instead of betting everything on one currency.

打个比方:你不会把所有积蓄只放在一只股票里。同样道理,也不该把家庭资产只押在一种货币上。美元保单就是"另一只篮子"。

An analogy: you wouldn't keep all your savings in one stock. By the same logic, you shouldn't keep the whole family balance sheet in one currency. A USD policy is the second basket.

讲的时候也要把另一面讲清楚:汇率是双向的。如果客户将来主要在内地用钱,美元保单换回人民币时,也可能因为汇率变化少拿。所以我们讲的是"分散",不是"美元一定更值钱"。

Present the other side too: exchange rates move both ways. If the client will spend mostly in the mainland, converting a USD payout back to RMB could come out lower. What we're selling is diversification, not a promise that the dollar will be worth more.

互动设计Interaction

自测一问:美元保单帮客户分散的是什么风险?(单一货币,也就是人民币的汇率和购买力风险。)

One check: what risk does a USD policy help the client spread? (Single-currency risk: the RMB's exchange-rate and purchasing-power risk.)

为什么美、港的预期收益高于内地Why Expected Returns Run Higher in the US and Hong Kong

预期收益率 = 公司给投保人的回报率。收益越高 → 现金价值长得越快 → 需缴总保费越少。Expected return = what the carrier credits the policyholder. Higher return → faster cash value growth → less total premium.

美国 · 香港US · HK

金融市场成熟,可投标的广,产品多;分红型保单预期收益高于内地Mature markets, a wide investment universe and more products; participating policies project higher than the mainland's

内地Mainland

寿险预定利率长期定在 2.5%,2013 年 8 月才上调到 3.5%(还没算人民币购买力下降)The life assumed rate sat at 2.5% for years, rising to 3.5% only in August 2013 (before any loss of RMB purchasing power)

美国销售模式US distribution

多交给有执照的独立经纪人,精简人员降成本;开放平台选择多,同一产品各渠道同价Mostly licensed independent agents, so lean staffing and lower cost; open platforms, wide choice, and the same product at the same price everywhere

这一页讲收益。先把一条链讲清楚:预期收益率,就是公司给投保人的回报率;收益越高,保单里的现金价值长得越快,要达到同样的目标,需要交的总保费就越少。所以收益高不只是"挣得多",还意味着"交得少"。

This slide is about returns. Start with the chain: the expected return is what the carrier credits the policyholder; the higher it is, the faster the cash value grows, and the less total premium it takes to reach the same goal. So a higher return doesn't just mean earning more; it also means paying less.

为什么美国和香港的分红型保单,预期收益高于内地?因为两地的金融市场更成熟,能投的标的范围更广,产品也更多。 内地这边,屏幕上有一个很硬的数字:寿险的预定利率长期被定在 2.5%,一直到 2013 年 8 月才上调到 3.5%。这还没算人民币购买力的下降。近几年监管又逐步把这个上限往下调,所以一页速览里内地写的是 2% 到 3.5%。

Why do participating policies in the US and Hong Kong project higher than on the mainland? Their markets are more mature, the range of investments is wider, and there are more products. For the mainland, the slide has one hard number: the life assumed rate was held at 2.5% for years and only went up to 3.5% in August 2013, before counting any loss of RMB purchasing power. Regulators have since lowered that ceiling again, which is why the snapshot table shows 2% to 3.5% for the mainland.

香港要补一句:分红的部分取决于保险公司投资部门每年的业绩,要承担市场风险,透明度有限,而且不保证。后面讲具体产品时,我们会再强调。

One caveat on Hong Kong: the dividend portion depends on the carrier's investment results each year. It carries market risk, it isn't very transparent, and it isn't guaranteed. We'll come back to this with the product examples.

美国还有一个降成本的做法,就是第三行的销售模式:美国多把销售交给有执照的独立经纪人,公司不用养庞大的销售队伍,人员精简、成本低;开放平台上产品多、选择多;而且同一产品的价格由保险公司定,不会因为找了不同的经纪人就不一样。

The US also cuts cost through distribution, the third row. Selling is mostly done by licensed independent agents, so carriers don't carry a large in-house sales force; staffing is lean and costs are low. Open platforms mean more products and more choice, and the carrier sets the price, so the same product doesn't cost more or less depending on which agent you use.

互动设计Interaction

自测两问:内地预定利率 2013 年 8 月从多少调到多少?(2.5% 调到 3.5%。)香港分红收益的关键词是什么?(不保证,透明度有限。)

Two checks: what did the mainland assumed rate move from and to in August 2013? (2.5% to 3.5%.) The key words for Hong Kong dividends? (Not guaranteed, limited transparency.)

IUL:指数下跌有保底,上涨按规则计息IUL: A Floor When the Index Falls, Credited by Formula When It Rises

它怎么运作How it works

  • 账户里的钱不直接投入股市The money is not invested in the market
  • 参照标普 500 等指数的表现计息,受上限、参与率限制Interest is credited by reference to indexes such as the S&P 500, subject to caps and participation rates
  • 指数下跌时有保底(通常 0%),现金值不会因指数下跌而亏损When the index falls there's a floor (usually 0%); cash value doesn't lose to the drop
  • 保单费用每年照扣Policy charges are still deducted every year
过去 20 年参照指数Reference indexes, past 20 years 6%–7% 平均年化average annualized 历史回看,不是承诺A historical lookback, not a promise

这一页讲美国现在最主流、也最有特色的产品之一:指数型万能险,英文 IUL。客户最关心的"涨了能分享、跌了不亏",它正好回应。

This slide covers one of the most popular and most distinctive US products today: indexed universal life, IUL. It speaks directly to what clients want most: share in the upside, don't lose on the downside.

先讲原理。传统买股票,涨了赚,跌了亏。IUL 不一样:账户里的钱并不直接投进股市,保险公司只是"参照"标普 500 这类大指数的表现,按合同的规则给保单计息。 指数涨,按上限和参与率分享一部分涨幅;指数跌,有一个保底,通常是 0%,当年不会因为指数下跌而被扣掉计息。

The mechanics first. With stocks, you gain when the market rises and lose when it falls. IUL is different: the money isn't put into the market. The carrier credits interest by reference to an index such as the S&P 500, following the contract's rules. When the index rises, you share part of the gain, subject to the cap and participation rate; when it falls, there's a floor, usually 0%, so no interest is taken away because of the drop.

但这里必须诚实地补一句:保单的各项费用每年照扣。所以在指数下跌、计息为 0 的年份,现金价值扣完费用后是可能变少的。我们对客户说的是"有保底",不是"保本"。

But be honest about the next part: policy charges are deducted every year. In a year when the index falls and the credit is zero, the cash value can still go down after charges. What we tell clients is "there's a floor," not "your principal is guaranteed."

右边这个 6% 到 7%,是培训资料里对过去 20 年参照指数的回看:按 IUL 的计息规则倒推,平均年化大约在这个区间。参照指数的历史数据都是公开可查的。 这是历史回看,不是承诺,过去的表现不代表将来。给客户看的演示利率还要受 AG 49 限制,实际计息看上限、参与率和当年的指数表现。

The 6% to 7% on the right is the training material's look back over 20 years of the reference indexes: applying IUL crediting rules, the average annualized result falls in that range, and the index history is public. It's a historical lookback, not a promise; past performance doesn't predict the future. Illustrated rates shown to clients are limited by AG 49, and actual crediting depends on caps, participation rates and each year's index.

打个比方:IUL 像一个"有地板、也有天花板"的电梯,跌的时候有地板接着,涨的时候按规则跟着往上走,但不会一路跟到顶。后面讲美国寿险的其他理由时,我们还会再讲一次。

Think of IUL as a lift with both a floor and a ceiling: the floor catches you on the way down, and on the way up you rise by the rules, but not all the way to the top. We'll come back to it when we cover the other reasons for US cover.

合规提醒Compliance

不要对客户说"保本""锁利""稳赚 6%–7%"。正确说法是:指数下跌时有保底,现金值不会因为指数下跌而亏损,但保单费用照扣;6%–7% 是历史回看,不是承诺。

Never tell a client "principal guaranteed," "locked-in gains" or "a sure 6–7%." Say instead: there's a floor when the index falls, so cash value doesn't lose to a market drop, but policy charges still apply; 6–7% is a historical lookback, not a promise.

争议期(不可抗辩条款):三地都不超过 2 年Contestability: Two Years at Most, in All Three Markets

投保时必须如实告知;故意隐瞒或重大过失漏报,公司可以解除合同或不赔。但公司追究的时间有限:过了争议期,保单就"不可争议"。The application must be truthful; deliberate concealment or gross negligence lets the carrier rescind or deny. But the window is limited: once it closes, the policy becomes incontestable.

内地Mainland

2 年2 yrs

合同成立起 2 年From contract formation

香港Hong Kong

1–2 年1–2 yrs

以保单条款为准Per the policy terms

美国United States

最多 2 年≤ 2 yrs

各州法律规定上限Capped by state law

过了争议期,保单就稳了:这是法律给投保人的保护Past the window, the policy stands: the law's protection for the policyholder

这一节讲客户最揪心的问题:到底赔不赔。先讲争议期,这是一个对投保人有利的制度。

This section is about the question that worries clients most: will the claim be paid? We start with contestability, a rule that works in the policyholder's favor.

争议期也叫不可抗辩条款。投保时,你必须如实告诉保险公司自己的健康状况,以及任何会影响公司决定承不承保、收多少保费的情况。如果故意隐瞒,或者因为重大过失漏报,公司有权解除合同,甚至不赔。

Contestability is also called the incontestability clause. At application, you have to tell the carrier the truth about your health and anything else that would affect whether it accepts you and at what price. Deliberate concealment, or an omission through gross negligence, gives the carrier the right to rescind the contract or deny the claim.

关键的"但是"来了:公司翻旧账的权利是有时间限制的。内地是合同成立起 2 年;香港多为 1 到 2 年,看保单条款;美国各州法律规定的上限是 2 年。 在争议期内出险,公司可以调查,查出当初没有如实告知,可以拒赔;过了争议期,保单就"不可争议"了,公司原则上不能再拿当初的告知问题来解除合同。三地的争议期,最长都是 2 年。

Now the important "but": the carrier's right to reopen the application is time-limited. On the mainland it's two years from contract formation; in Hong Kong it's usually one to two years, depending on the policy; in the US, state law caps it at two years. A claim inside the window can be investigated, and if the application wasn't truthful the claim can be denied. Once the window has passed, the policy is incontestable, and as a rule the carrier can no longer rescind over what was or wasn't disclosed. In all three markets the window is two years at most.

打个比方:争议期就像新车的磨合期,头两年厂家盯得紧;过了磨合期,就进入稳定期了。

Think of it like breaking in a new car: the manufacturer watches closely for the first two years, and after that things settle down.

合规提醒Compliance

不能把争议期讲成"瞒过两年就没事"。争议期内出险照样会查;美国部分州对欺诈另有规定;保费没交导致失效也不在此列。我们对客户只有一个要求:如实告知。

Never present this as "hide it for two years and you're fine." Claims inside the window are investigated; some US states treat fraud differently; and a lapse for unpaid premium is a separate matter. The one thing we ask of every client is full disclosure.

互动设计Interaction

自测两问:三地的争议期最长是多久?(2 年。)过了争议期有什么好处?(保单不可争议,公司不能再拿当初的告知问题解除合同。)

Two checks: what's the longest contestability period in the three markets? (Two years.) What changes once it passes? (The policy is incontestable; the carrier can't rescind over the application.)

免责条款:美港"少",内地"多"Exclusions: Few in the US and HK, Many on the Mainland

美国 / 香港:免责少US / Hong Kong: few

  • 发展多年、为了竞争力,免责条款逐年大幅减少Years of competition have stripped exclusions back
  • 美国大部分公司只剩一条:2 年内自杀(以保单为准)Most US carriers have one left: suicide within two years (per contract)
  • 香港:生效或复效起 1 年内自杀,只退已缴保费;战争、叛乱、非付费空中航行等,只影响重疾保障Hong Kong: suicide within a year of issue or reinstatement refunds premium only; war, rebellion and non-fare-paying aviation affect only the critical illness benefit
  • 香港:隐瞒吸烟、借用他人社保卡看病买药、隐瞒既往症,属欺诈,出险查到可不赔Hong Kong: hiding smoking, using someone else's medical card, or hiding a prior condition is fraud, and a claim can be denied
  • 香港部分重疾定义门槛较高,如要求"无法缓解"、存活期低于 6 个月Some Hong Kong CI definitions set a high bar, such as "no remission" or life expectancy under six months

内地:免责多(8 条)Mainland: many (eight)

  • 投保人、受益人对被保险人的故意行为Intentional acts by the owner or beneficiary against the insured
  • 被保险人故意犯罪、拒捕、故意自伤The insured's intentional crime, resisting arrest, self-harm
  • 服用、吸食、注射毒品Narcotics
  • 生效或最后复效起 2 年内自杀Suicide within two years of issue or last reinstatement
  • 酒后驾驶、无证驾驶Drunk or unlicensed driving
  • 患艾滋病或感染艾滋病毒期间HIV/AIDS
  • 战争、军事行动、暴乱War, military action, riot
  • 核爆炸、核辐射、核污染Nuclear explosion, radiation, contamination

接着讲免责条款,就是"哪些情况不赔"。这一块三地差别很大。

Next, exclusions: the situations a policy won't pay for. The three markets differ a lot here.

免责条款是合同里事先写好、将来可以不赔的情形。它和争议期不一样:争议期是 2 年内公司可以回头查当初的告知;免责条款是合同写死的,和时间无关。 规律是:市场越成熟、竞争越激烈,公司为了好卖,免责条款就越少。

Exclusions are written into the contract up front as situations that won't be paid. They're not the same as contestability: contestability is the two-year window to check the application; exclusions are fixed in the contract regardless of time. The pattern: the more mature and competitive the market, the fewer exclusions, because carriers need their products to sell.

美国和香港发展多年,免责条款这些年大幅减少。现在美国大部分公司,免责基本只剩一条:保单生效 2 年内自杀不赔,其他情形基本都赔,当然具体要看保单。 香港稍多一点:生效或复效 1 年内自杀,只退已缴保费;战争、叛乱,或者以非付费乘客身份空中航行,只是不赔重疾保障,不算完全免责。

The US and Hong Kong have cut exclusions sharply over the years. Most US carriers are down to essentially one: suicide within two years of issue; nearly everything else is covered, subject to the contract. Hong Kong has a few more: suicide within a year of issue or reinstatement gets a premium refund only, and war, rebellion, or flying other than as a fare-paying passenger only remove the critical illness benefit rather than all cover.

香港还有几种情况属于欺诈,出险查到可以不赔:隐瞒吸烟,把社保卡借给别人看病买药,隐瞒既往病史,理赔时一查社保记录就露馅。另外香港部分重疾的定义门槛比较高,比如要求"无法缓解"、先试过新疗法,有的条款要求判断存活期低于 6 个月才赔。

Hong Kong also treats some things as fraud that can defeat a claim: hiding smoking, lending a medical insurance card to someone else, or hiding a prior condition; checking the medical records at claim time exposes it. Some Hong Kong critical illness definitions also set a high bar, such as requiring "no remission" after newer treatments have been tried, or, in some contracts, a life expectancy under six months.

内地的免责就多了,右边列了 8 条:故意行为、故意犯罪、毒品、2 年内自杀、酒驾和无证驾驶、艾滋、战争、核辐射。条款越多,意味着不赔的口子越多。

The mainland has many more; the right column lists eight: intentional acts, intentional crime, narcotics, suicide within two years, drunk or unlicensed driving, HIV/AIDS, war, and nuclear events. More exclusions mean more ways a claim can fall outside the cover.

互动设计Interaction

自测两问:美国现在免责大多只剩哪一条?(2 年内自杀。)争议期和免责条款有什么区别?(争议期是回头查告知,有时间限制;免责条款是合同写死的不赔情形,和时间无关。)

Two checks: what single exclusion do most US carriers keep? (Suicide within two years.) How does contestability differ from an exclusion? (Contestability is a time-limited check of the application; an exclusion is a situation the contract never covers.)

内地拒赔案例 ①:太平洋人寿(2010–2013)Mainland Denial ①: CPIC Life (2010–2013)

2010.11王先生为妻子投保,保额 10 万,附加重大疾病保险Mr. Wang insures his wife: 100,000 face, with a critical illness rider 不久Soon after妻子确诊非霍奇金淋巴瘤;合同只写"恶性肿瘤",名称"对不上",理赔被拒She is diagnosed with non-Hodgkin lymphoma; the contract only says "malignant tumor," the names don't match, and the claim is refused 满一年Year one治病开销大,停缴保费Treatment is costly; premiums stop 2012.02在公司反复催促下补缴保费,合同复效After repeated calls from the carrier, he pays and the policy is reinstated 2013.04再次申请理赔,公司以复效为由解除合同、不予给付;王先生起诉He claims again; citing the reinstatement, the carrier rescinds and refuses; he sues

案例来自媒体报道,情节按报道转述From a media report, retold as reported

讲完条款,我们用两个媒体报道过的内地案例,让大家体会告知和条款在现实里有多重要。先说清楚:这两个案例的目的是说明如实告知和条款定义的重要性,不是攻击某一家公司,讲的时候保持客观。

Having covered the clauses, two mainland cases reported in the media show how much disclosure and contract wording matter in practice. To be clear up front: the point is the importance of disclosure and definitions, not an attack on any carrier. Keep it factual.

第一个案例。2010 年 11 月 8 日,王先生和妻子与太平洋保险签了一份保额 10 万的个人人身保险投保单,附加了一款重大疾病保险。保单生效后不久,王先生的妻子因为身体不适去医院检查,被确诊为非霍奇金淋巴瘤。

Case one. On 8 November 2010, Mr. Wang and his wife signed an application with CPIC for personal life cover with a face amount of 100,000 and a critical illness rider. Soon after the policy took effect, his wife felt unwell, went for a check-up, and was diagnosed with non-Hodgkin lymphoma.

王先生去申请理赔,结果被拒。他说:"当时我询问了他们的业务员,他们解释说要在合同上找到对应的名词才能理赔,但我们一直都没找到,只得放弃了。" 记者查看合同,重疾定义里确实有"恶性肿瘤",但只是一个笼统的概念;连业务员也说不清,只说确诊名称必须和条款里的名称一致才能赔。

He filed a claim and was turned down. In his words: "I asked their agent, and they said we had to find the matching term in the contract to be paid, but we never found it, so we gave up." A reporter checked the contract: the critical illness definitions did include "malignant tumor," but only as a broad category, with no name matching the hospital's diagnosis. Even the agent couldn't explain it, saying only that the hospital's diagnosis had to match a condition named in the contract.

王先生只好放弃理赔。再加上妻子治病花费很大,投保满一年后,他停缴了保费。之后在保险公司客服不断打电话催促、业务员再三劝说下,王先生在 2012 年 2 月 7 日补缴了保费,合同复效。 没想到,复效这件事后来成了拒赔的理由。2013 年 4 月 8 日,面对王先生的理赔申请,公司出具《理赔决定通知书》,决定解除保险合同,不承担给付保险金的责任。王先生认为自己的合法权益受到侵害,把公司告上了法庭。

He gave up on the claim. With his wife's treatment costing a great deal, he stopped paying premiums after the first year. Then, after repeated calls from customer service and persistent persuasion from the agent, he paid again on 7 February 2012 and the policy was reinstated. He didn't expect the reinstatement itself to become the reason for denial. On 8 April 2013, responding to his claim, the carrier issued a claim decision notice rescinding the contract and refusing to pay. Believing his rights had been violated, he took the carrier to court.

这个案例说明两件事。第一,重疾定义的"对名"问题:合同写的是笼统概念,医院确诊的是具体病名,对不上就可能被拒。第二,复效会重新触发告知义务,复效本身可能成为后来拒赔的理由。

The case shows two things. First, matching the diagnosis to the definition: the contract names a broad category, the hospital names a specific disease, and a mismatch can defeat the claim. Second, reinstatement restarts the disclosure duty: health is re-declared at the moment of reinstatement, and the reinstatement itself can later become the ground for denial.

讲师提醒Presenter note

原报道把保单生效日写成"2012 年 11 月 10 日",和投保日期、后面的复效时间都对不上,应是笔误,讲的时候说"生效后不久"即可。只陈述报道里的事实,不替任何一方下结论。

The original report gives the effective date as 10 November 2012, which conflicts with the application date and the later reinstatement; it is almost certainly a typo, so just say "soon after it took effect." State only what the report says and don't draw conclusions for either side.

内地拒赔案例 ②:平安·少儿平安福(2017)Mainland Denial ②: Ping An Children's Policy (2017)

3.22宝宝出生The baby is born 5.01投保"少儿平安福",年缴约 9,000 多元,交 20 年The parents buy a Ping An children's policy: just over 9,000 a year for 20 years 5.05宝宝呛奶,抢救不及离世;按意外报案,按程序应赔约 20 万The baby chokes on milk and dies; reported as an accident, the expected benefit is about 200,000 调查后After review拒赔:理由是之前去"二院"做检查没有如实告知Denied: an earlier hospital check-up wasn't disclosed 最后Finally公司提出"内部解决"赔约 3 万,家属拒绝;结果拒赔The carrier offers about 30,000 "internally"; the family refuses; the claim is denied

案例来自媒体报道,情节按报道转述From a media report, retold as reported

第二个案例,平安的少儿平安福。2017 年 3 月 22 日,一位妈妈生下了儿子。5 月 1 日,家里给宝宝买了一份"少儿平安福",保费一年 9,000 多元,交 20 年。 当时想法很简单:一辈子平安最好,就当给孩子存钱,万一遇到什么不好的事,最起码有个保障。

Case two, a Ping An children's policy. On 22 March 2017, a mother gave birth to a son. On 1 May the family bought him a Ping An children's policy, just over 9,000 a year for 20 years. The thinking was simple: hope for a safe life, treat it as savings for the child, and have some protection if anything went wrong.

可是就在同年 5 月 5 日,投保后第四天,宝宝因为呛奶抢救不及时离开了。家里打电话报案,报的是意外,按正常程序应该赔 20 万。保险公司来调查、录了口供。过了很多天,结果是拒赔,理由是之前去"二院"做检查这件事没有如实告知。

Then on 5 May, four days after the policy was bought, the baby choked on milk and could not be saved. The family reported it as an accident; under normal procedure the benefit would have been 200,000. The carrier investigated and took statements. Many days later came the answer: denied, because an earlier check-up at a local hospital had not been disclosed.

公司的解释是:如果当时如实告知了,就不会这么快承保,也就是说 5 号出事的时候,这份合同本来就不该成立,谈不上赔钱。之后公司一直劝家属退保,说现在还在二十天犹豫期内,退保可以把保费退回来,没有损失。 这位妈妈怎么也想不明白:为什么承保那么容易,赔付那么麻烦?

The carrier's explanation: had the check-up been disclosed, it wouldn't have accepted the application so quickly, so when the death happened on the 5th the contract shouldn't have existed and there was nothing to pay. It then kept urging the family to cancel, saying they were still within the 20-day free-look period and would get the premium back with no loss. The mother couldn't understand why it had been so easy to buy and so hard to claim.

又过了一段时间,公司打来电话,说按正常程序肯定不赔,但可以"内部解决",赔三万左右,能接受就这样,不能接受就一分不赔。这位妈妈说:"我又不是要饭的乞丐,你们也没资格拿我儿子去讨价还价。"直接拒绝了。几天后结果下来,还是拒赔。

Some time later the carrier called again: under normal procedure it would certainly not pay, but it could settle "internally" for about 30,000; take it, or get nothing. The mother replied, "I'm not a beggar, and you have no right to haggle over my son," and refused. A few days later the decision came: denied.

两个案例放在一起看:第一,如实告知极其重要,一次小小的检查没说,就可能成为拒赔的理由。第二,"承保容易、理赔麻烦":核保越松,出险时的调查就越细。这正好是美国"严进宽出"的反面,我们后面会讲。

Put the two cases side by side. First, full disclosure matters enormously; one undisclosed check-up can be the reason a claim is denied. Second, easy in, hard out: the lighter the underwriting, the closer the investigation at claim. It's the mirror image of the US approach of strict in, easy out, which we'll cover later.

讲师提醒Presenter note

这是一个孩子离世的真实案例,讲的时候语气放慢、放平,不渲染情绪,也不替任何一方下结论。重点落在"如实告知"上,让客户自己去体会。

This is a real case involving a child's death. Slow down and keep your tone even; don't dramatize it or take sides. Land on full disclosure and let the client draw their own conclusion.

3 · 内地 VS 香港3 · Mainland vs Hong Kong

Cash Value Comparisons · 产品现金价值对比Cash Value Comparisons

  • 内地 6 款主流储蓄险 vs 香港永明「万年青」Six mainland savings plans vs Sun Life Hong Kong's "万年青"
  • 友邦内地版 vs 友邦香港版AIA mainland vs AIA Hong Kong
  • 内地客户赴港投保大事记Mainland buyers in Hong Kong: the key events

好,进入第三个模块:内地和香港。

All right, on to the third module: the mainland and Hong Kong.

前面我们一直在讲成本、讲监管、讲制度,都是比较抽象的东西。这一个模块换个方式,直接看数字: 同样一笔钱,放进内地的储蓄险和放进香港的储蓄险,几十年以后各自长成什么样。

So far we've talked about cost, regulation and how each system works, which is all fairly abstract. This module takes a different approach and goes straight to the numbers: put the same money into a mainland savings policy and into a Hong Kong one, and see what each grows into over several decades.

一共三块内容。第一块,内地 6 款主流储蓄险,和香港永明的「万年青」放在一起比。 第二块更直接,同一个品牌友邦,内地版和香港版自己跟自己比。 第三块讲实际情况:内地客户到底在香港买什么,这股赴港投保的热潮是怎么涨起来、又是怎么退下去的。

There are three parts. First, six mainland savings plans set against Sun Life Hong Kong's "万年青". Second, something more direct: one brand, AIA, with its mainland version compared against its Hong Kong version. Third, what actually happens on the ground: what mainland clients buy in Hong Kong, and how the wave of cross-border buying rose and then receded.

先打个预防针:后面会看到一些很夸张的倍数,几百倍、八百多倍。 这些都是演示值,不是保证值。数字我们原样保留,但每一页都会把它的前提条件讲清楚。 大家听的时候,注意力放在「为什么会差这么多」上,而不是记住一个吓人的数字回去讲给客户听。

A word of warning before we start: you're about to see some dramatic multiples, several hundred times, more than eight hundred times. These are illustrated values, not guaranteed values. We keep the figures exactly as they were published, but on every slide we'll spell out the conditions behind them. As you listen, focus on why the gap is so wide, not on memorising an eye-popping number to repeat to clients.

内地 6 款主流储蓄险(2023)Six Mainland Savings Plans (2023)

2023 年内地 6 款主流储蓄险现金价值表:年缴 10 万、缴 5 年,1 岁到 100 岁的现金价值、排名和至 100 岁增长倍数 / 2023 cash value table for six mainland savings plans: RMB 100,000 a year for five years, cash values from age 1 to 100, ranking and multiple at 100
2023 年 4 月公开演示数据 · 单位:元Published illustrations, April 2023 · RMB

前面我们说过,香港、美国的长期收益比内地高。从这一页开始,用数字来看。

Earlier we said long-run returns in Hong Kong and the US are higher than on the mainland. From this slide on, we look at the numbers.

先教大家怎么读这张表。最上面三行是测算前提:年缴保费 10 万,缴 5 年,总共交 50 万。 六款产品用的是同一个前提,所以可以横着比。

First, how to read the table. The top three rows are the assumptions: RMB 100,000 a year for five years, 500,000 in total. All six plans use the same assumptions, so you can compare across the row.

中间这六列,是内地 6 款主流储蓄险,里面有平安的一款,也有友邦内地版的一款。 每一行是被保险人到了某个年龄,保单里的现金价值是多少,从 1 岁一直排到 100 岁。

The six columns are six mainland savings plans, including one from Ping An and one from AIA's mainland business. Each row shows the policy's cash value when the insured reaches a given age, from 1 all the way to 100.

大家先看第一行和第二行。1 岁那一行,少的一万块左右,多的也就五万多,友邦那一款是 0; 到 10 岁,也只有 52 万到 64 万,刚刚比 50 万多一点。这说明储蓄险是长钱,前几年退保一定吃亏。

Look at the first two rows. At age 1 the values run from about 10,000 to just over 50,000, and the AIA plan holds zero. Even at age 10 the values are only 520,000 to 640,000, barely above the 500,000 paid in. Savings policies are long-term money; surrender in the early years and you lose.

然后直接跳到 100 岁那一行:六款在 1,261 万到 1,416 万之间。 最下面一行「至 100 岁增长倍数」,就是 100 岁的现金价值除以总保费 50 万: 最高的 28 倍,最低的 25 倍,六款都在 25 到 28 倍之间。

Now jump to the age-100 row: the six plans range from 12.61 million to 14.16 million. The bottom row, "multiple at 100," is simply the age-100 cash value divided by the 500,000 paid in: 28× at the top, 25× at the bottom, all six between 25× and 28×.

请大家记住一个感觉:内地这六款,彼此差得不多,头尾就差三个倍数。这是内地储蓄险的大致水平。下一页我们看它画成曲线是什么样。

Hold on to one impression: these six mainland plans are close to one another, only three multiples apart from top to bottom. That's roughly where mainland savings plans sit. Next, we'll see what this looks like as a chart.

互动设计Interaction

先把 100 岁那一行遮住,问大家:「50 万放到 100 岁,你猜能变成多少?」请两三位在聊天框里报数,再揭晓。 自测题:这一页的统一测算前提是什么?(年缴 10 万、缴 5 年、共 50 万。)

Cover the age-100 row and ask: "Put 500,000 in and leave it to age 100. What do you think it becomes?" Have two or three people type a guess in the chat, then reveal it. Self-check: what are the shared assumptions on this slide? (RMB 100,000 a year for five years, 500,000 in total.)

内地 6 款主流储蓄险(2023)· 曲线Six Mainland Savings Plans (2023): the Curves

内地 6 款主流储蓄险现金价值表和折线图,纵轴最高 2,000 万,六条线几乎重叠 / Cash value table and line chart for six mainland savings plans; the axis tops out at 20 million and the six lines almost overlap
2023 年 4 月公开演示数据 · 单位:元Published illustrations, April 2023 · RMB

同一张表,右边多了一张曲线图。这一页我们不看具体数字,看曲线的形状。

Same table, now with a chart on the right. On this slide we skip the individual numbers and look at the shape of the curves.

第一,六条线几乎叠在一起。这说明内地这几款产品之间,差别其实很小,挑哪一款,结果都差不多。

First, the six lines almost sit on top of one another. The differences among these mainland plans are small; whichever one you pick, the result is about the same.

第二,曲线前半段很平,后半段才往上翘。从 10 岁到 50 岁,大约是 60 万长到 230 万左右; 从 50 岁到 100 岁,才从 230 万左右长到 1,300 万上下。这就是复利:时间越长,后面长得越快。

Second, the first half of the curve is flat, and only the second half bends upward. From age 10 to 50, the value grows from about 600,000 to roughly 2.3 million; from 50 to 100, it grows from about 2.3 million to around 13 million. That's compounding: the longer it runs, the faster the late years grow.

第三,按表里的数字粗算一下,这六条线相当于每年 3.4% 到 3.5% 左右的复利。 这个数大家先记住,下一页香港那一栏出来以后,我们会拿它来对比。

Third, a rough calculation from the table puts these six lines at about 3.4% to 3.5% a year, compounded. Remember that figure; once the Hong Kong column appears on the next slide, we'll compare against it.

还有一个小细节,请大家留意纵轴:这张图最高画到 2,000 万。翻到下一页的时候,看看纵轴变成了多少。

One more detail: look at the vertical axis. This chart tops out at 20 million. When we turn the page, watch what the axis changes to.

节奏提示Pacing

这一页控制在一分钟左右,只讲形状,不念数字。最后那句「看看纵轴变成多少」是给下一页埋的钩子,一定要说。 「3.4%–3.5%」是按表里的数字粗算的,讲的时候带上「大约」「粗算」。

Keep this slide to about a minute: talk about the shape, don't read out numbers. The closing line about the vertical axis sets up the next slide, so don't skip it. The 3.4%–3.5% is a rough calculation from the table; say "roughly" when you use it.

香港永明「万年青」(2023)Sun Life Hong Kong: "万年青" (2023)

内地 6 款主流储蓄险与香港永明「万年青」现金价值对比表,「万年青」100 岁 343,099,668,增长 686 倍 / Cash value table: six mainland plans and Sun Life Hong Kong's 万年青, which reaches 343,099,668 at age 100, a multiple of 686
2023 年 4 月公开演示数据 · 单位:元 · 演示值,非保证Published illustrations, April 2023 · RMB · illustrated, not guaranteed

还是同一张表,同样年缴 10 万、缴 5 年、总共 50 万。区别只有一个:最右边加了一栏,香港永明的「万年青」。

Same table, same assumptions: RMB 100,000 a year for five years, 500,000 in total. Only one thing has changed: a new column on the far right, Sun Life Hong Kong's "万年青".

我们把这一栏从上往下读。1 岁是 0;10 岁是 62.8 万,和内地那六款差不多,没有优势。 20 岁 131 万,开始拉开;30 岁 266 万,大约是内地的两倍;50 岁 971 万,大约是内地的四倍。

Read this column from top to bottom. At age 1 it's zero. At 10 it's 628,000, about the same as the six mainland plans, no advantage at all. At 20 it's 1.31 million and starting to pull away; at 30, 2.66 million, roughly double the mainland; at 50, 9.71 million, roughly four times.

再往下就是另一个量级了:70 岁 3,751 万,90 岁 1.55 亿,到 100 岁是 3 亿 4,310 万。 除以 50 万,就是最下面那个数:686 倍。内地是二十几倍,这一款是六百多倍。

After that it's a different order of magnitude: 37.5 million at 70, 155 million at 90, and 343.1 million at 100. Divide by 500,000 and you get the figure at the bottom: 686×. The mainland plans are in the twenties; this one is in the six hundreds.

这一页请大家抓住一个点:香港的优势不是一开始就有的。前十年和内地几乎一样, 差距是二十年以后才慢慢拉开的。所以香港储蓄险同样是长钱,适合放得住、不急着用的钱。

The one point to take from this slide: Hong Kong's advantage isn't there from day one. For the first ten years it's almost identical to the mainland; the gap opens only after twenty years. Hong Kong savings policies are long-term money too, suited to funds the client can leave alone.

还要说清楚一点:香港这一栏是分红储蓄险,这些数字包含非保证的分红部分。 这是演示值,不是保证值,不要拿去给客户打包票。

And be clear about this: the Hong Kong column is a participating savings plan, and these figures include non-guaranteed dividends. They are illustrated values, not guaranteed values. Don't use them to promise a client anything.

互动设计Interaction

请大家在表里找一找:「万年青」从哪一个年龄开始,明显超过内地那六款?(20 岁左右开始拉开,30 岁时约两倍。)

Ask everyone to find, in the table, the age at which 万年青 clearly pulls ahead of the six mainland plans. (It starts to separate around 20 and is about double by 30.)

香港永明「万年青」(2023)· 曲线Sun Life Hong Kong: "万年青" (2023), the Curves

内地 6 款与香港永明「万年青」现金价值表和折线图,纵轴最高 3.5 亿,「万年青」的黄色曲线在 60 岁后急升 / Cash value table and line chart: the axis now reaches 350 million, and 万年青's yellow curve shoots up after age 60
2023 年 4 月公开演示数据 · 单位:元 · 演示值,非保证Published illustrations, April 2023 · RMB · illustrated, not guaranteed

还记得上上页那个钩子吗?纵轴。上一张曲线图最高画到 2,000 万,这一张画到了 3.5 亿。

Remember the hook from two slides back, the vertical axis? The last chart topped out at 20 million. This one runs to 350 million.

大家看那条黄色的曲线,它就是「万年青」。上一张图里占满画面的六条内地曲线, 放到这个纵轴上,被压成了贴在底部的一条线,几乎看不出起伏。

The yellow curve is 万年青. The six mainland lines that filled the previous chart have been squashed, on this scale, into a single line hugging the bottom with hardly a bump.

再看黄线本身:40 岁、50 岁以前,它其实也贴在底部;60 岁以后才开始抬头,70 岁以后几乎是直线往上冲。 从 90 岁的 1.55 亿到 100 岁的 3.43 亿,最后这十年,就长出了一半以上。

Now the yellow line itself: before 40 or 50 it also hugs the bottom. It lifts after 60, and after 70 it climbs almost straight up. From 155 million at 90 to 343 million at 100, more than half the final value appears in the last ten years.

为什么差这么多?按表里的数字粗算,这条黄线大约相当于每年 7% 左右的演示回报,内地六条线是 3.5% 左右。 每年差三个多百分点,看起来不多,可是乘上将近一百年的复利,到 100 岁就差出二十几倍。

Why such a gap? A rough calculation from the table puts the yellow line at an illustrated return of about 7% a year, against roughly 3.5% for the mainland lines. A difference of three-and-a-bit points a year doesn't sound like much, but compound it over nearly a century and by age 100 the gap is more than twenty-fold.

反过来,这也是它的软肋。末端那一大截,全靠几十年后的假设撑着,假设利率差一点点,最后的倍数就会差很多。 比较实在的看法是看 60 岁:「万年青」1,961 万,内地六款 309 万到 358 万,差五倍多到六倍多,已经很明显了。

That's also its weak spot. The whole tail rests on assumptions decades out, and a small change in the assumed rate moves the final multiple a long way. A more grounded reading is age 60: 19.6 million for 万年青 against 3.09 to 3.58 million for the mainland plans, a gap of between five and six-plus times, which is already striking.

节奏提示Pacing

翻到这一页先停三秒,不说话,让大家自己看纵轴和那条黄线。「7% 左右」「3.5% 左右」都是按表粗算的, 讲的时候带上「大约」,也要补一句:这是演示值,不是保证值,不要拿去给客户打包票。

When this slide comes up, pause for three seconds without speaking and let people take in the axis and the yellow line. "About 7%" and "about 3.5%" are rough calculations from the table, so say "roughly", and add: these are illustrated values, not guaranteed values. Don't use them to promise a client anything.

内地 6 款 vs 香港永明「万年青」Six Mainland Plans vs Sun Life HK "万年青"

测算前提:年缴 10 万 × 5 年 = 总缴 50 万Assumptions: RMB 100k × 5 years = 500k paid in

内地 6 款主流储蓄险 · 至 100 岁Six mainland savings plans · to age 100 约 25–28 倍About 25–28× 现金价值约 1,260 万–1,416 万Cash value about 12.6M–14.16M
香港永明「万年青」· 至 100 岁Sun Life HK "万年青" · to age 100 686 倍686× 100 岁约 3.43 亿About 343M at age 100

演示值,非保证 · 2023 年 4 月公开数据 · 单位:元Illustrated, not guaranteed · published April 2023 · RMB

内地 6 款主流储蓄险与香港永明「万年青」现金价值折线图 / Line chart of cash values: six mainland plans and Sun Life Hong Kong's 万年青

这一页把前面四页收成一句话。

This slide pulls the last four into one sentence.

前提是同一个:年缴 10 万,缴 5 年,总共 50 万。 内地 6 款主流储蓄险,到 100 岁大约是 25 到 28 倍,现金价值约 1,260 万到 1,416 万; 香港永明的「万年青」,到 100 岁是 686 倍,大约 3.43 亿。

The assumptions are the same throughout: RMB 100,000 a year for five years, 500,000 in total. The six mainland savings plans reach about 25× to 28× by age 100, a cash value of roughly 12.6 to 14.16 million. Sun Life Hong Kong's 万年青 reaches 686× by age 100, about 343 million.

方向很清楚:香港的长期演示值,明显高于内地。这也解释了,为什么内地的高净值客户一了解香港储蓄险,就会想去买。

The direction is clear: Hong Kong's long-run illustrated values are well above the mainland's. That's also why mainland high-net-worth clients who look into Hong Kong savings plans tend to want one.

但是这个结论有几个限定条件,我们一条一条讲清楚。 第一,这是特定产品、特定时间(2023 年 4 月)的公开数据,不代表所有产品,也不代表以后。 第二,香港这一栏是分红险,分红不保证,实际派发多少,每年公布,历史上有过不达标的情况。 第三,算到 100 岁,是几十年复利的外推,假设差一点,末端的倍数就差很多。

But the conclusion comes with conditions, and we'll go through them one by one. First, these are published figures for specific products at a specific time (April 2023); they don't represent every product, or the future. Second, the Hong Kong column is a participating plan, and the dividends are not guaranteed; actual payouts are published each year and have fallen short before. Third, age 100 is decades of compounding extrapolated, so a small change in assumptions moves the final multiple a long way.

第四,香港保单是美元或港币保单,表里换算成了元,实际到手还要看汇率。 第五,对将来要在美国报税的客户,香港保单的税务处理可能完全不同,这一点我们在税务那一节专门讲。

Fourth, Hong Kong policies are in US or Hong Kong dollars; the table converts them to RMB, and what the client actually receives depends on exchange rates. Fifth, for a client who will file US taxes, a Hong Kong policy may be treated entirely differently, which we cover in the tax section.

所以这一页的正确用法是:让伙伴自己看懂两地差距的方向和原因,而不是拿 686 这个数字去说服客户。

So the right way to use this slide: understand for yourself which way the gap runs and why, rather than using 686 to persuade a client.

合规提醒Compliance

686 倍是演示值,不是保证值,不要拿去给客户打包票,也不要截这一页发给客户。讲到这个数字,一定带上「某产品、某年公开数据,非保证,仅供参考」。

686× is an illustrated value, not a guaranteed one. Don't use it to promise a client anything, and don't send a screenshot of this slide to clients. Whenever you mention the figure, add: "published data for one product in one year, not guaranteed, for reference only."

互动设计Interaction

请一位伙伴用自己的话,把五条限定条件里任意两条讲出来。讲得出来,才说明这一页真的听懂了。

Ask one person to put any two of the five conditions into their own words. Being able to say them is the sign this slide has really landed.

同是友邦:内地版 vs 香港版Both AIA: Mainland vs Hong Kong

友邦 Logo 与 2023 年友邦内地版储蓄险和香港友邦「盈御」现金价值对比表:100 岁 12,612,390 对 409,657,685,25 倍对 819 倍 / AIA logo and 2023 cash value table: AIA mainland savings plan vs AIA Hong Kong's 盈御, 12,612,390 vs 409,657,685 at age 100, 25× vs 819×
2023 年公开演示数据 · 单位:元 · 演示值,非保证Published illustrations, 2023 · RMB · illustrated, not guaranteed

上一组是不同公司之间比。这一组更直接:同一个品牌,友邦,内地版和香港版自己跟自己比。

The last comparison was across different companies. This one is more direct: one brand, AIA, with its mainland version set against its Hong Kong version.

为什么要比这一组?因为很多客户会说:「我买的也是友邦啊,不用跑香港。」那我们就把同一个牌子的两张保单放在一起看。

Why this comparison? Because plenty of clients say, "Mine is AIA too, so why go to Hong Kong?" So let's put the same brand's two policies side by side.

前提和前面一样:年缴 10 万,缴 5 年,总共 50 万。左边是友邦内地版的一款储蓄险, 大家可以翻回去对一下,它就是前面六款里排最后的那一款;右边是香港友邦的「盈御」。

Same assumptions as before: RMB 100,000 a year for five years, 500,000 in total. On the left is a savings plan from AIA's mainland business; flip back and you'll see it's the last-ranked of the six earlier plans. On the right is AIA Hong Kong's "盈御".

一行一行看:10 岁,51.6 万对 58.3 万,差不多;20 岁,74 万对 126 万;40 岁,151 万对 474 万; 60 岁,309 万对 2,068 万;到了 100 岁,1,261 万对 4 亿 966 万。 增长倍数,内地版 25 倍,香港版 819 倍。同一个牌子,到 100 岁差了三十多倍。

Row by row: at 10, 516,000 against 583,000, about the same. At 20, 740,000 against 1.26 million. At 40, 1.51 million against 4.74 million. At 60, 3.09 million against 20.68 million. And at 100, 12.61 million against 409.66 million. The multiples: 25× for the mainland version, 819× for Hong Kong. Same brand, and by 100 the gap is more than thirty-fold.

为什么同一个品牌差这么多?因为友邦在内地和在香港,是分别受当地监管的两家公司,产品按各自的规则设计, 币种、投资范围、保证和非保证的比例都不一样。牌子一样,合同完全是两回事。

Why such a gap under one brand? Because AIA on the mainland and AIA in Hong Kong are separate companies, each regulated locally, and their products are designed under different rules: different currency, different investment scope, a different mix of guaranteed and non-guaranteed value. Same logo, entirely different contracts.

同样要提醒:819 倍是演示值,不是保证值,不要拿去给客户打包票。

The same reminder applies: 819× is an illustrated value, not a guaranteed one. Don't use it to promise a client anything.

互动设计Interaction

自测题:同是友邦,内地版和香港版到 100 岁分别是多少倍?(25 倍对 819 倍。) 再追问一句:客户说「我买的也是友邦」,你怎么回应?(牌子一样,但两地是两家公司、两套规则,要看合同。)

Self-check: for the same AIA brand, what are the mainland and Hong Kong multiples at 100? (25× and 819×.) Follow-up: a client says "mine is AIA too." How do you respond? (Same brand, but two companies under two sets of rules; look at the contract.)

同是友邦:内地版 vs 香港版 · 曲线Both AIA: Mainland vs Hong Kong, the Curves

友邦内地版与香港「盈御」现金价值表和折线图,香港曲线在 60 岁后急升到 4 亿以上 / Cash value table and line chart: AIA mainland vs AIA Hong Kong's 盈御, whose curve climbs past 400 million after age 60
2023 年公开演示数据 · 单位:元 · 演示值,非保证Published illustrations, 2023 · RMB · illustrated, not guaranteed

同样的数据,画成曲线。上面那条往上冲的是香港友邦「盈御」,下面那条贴着底部的是友邦内地版。

The same data as a chart. The line that shoots up is AIA Hong Kong's 盈御; the one hugging the bottom is AIA's mainland plan.

这一页想让大家看的,是差距怎么随着年龄放大。我们按表算三个点: 60 岁,香港版大约是内地版的 6.7 倍;80 岁,大约 15 倍;100 岁,大约 32 倍。 每过二十年,差距就翻一倍还多。

What this slide shows is how the gap widens with age. Three points from the table: at 60 the Hong Kong version is about 6.7 times the mainland one; at 80, about 15 times; at 100, about 32 times. Every twenty years the gap more than doubles.

原因还是复利。按表粗算,香港版大约相当于每年 7% 左右的演示回报,内地版 3.4% 左右。 这条线和上一组永明那条黄线几乎是同一个形状:前二三十年看不出差别,五六十年以后才拉开。

The reason is compounding again. Roughly calculated from the table, the Hong Kong version works out to an illustrated return of around 7% a year, against about 3.4% for the mainland version. The curve has almost the same shape as the Sun Life yellow line: no visible difference for the first twenty or thirty years, a wide gap after fifty or sixty.

给客户讲的时候,与其讲 100 岁,不如讲客户真正可能用到这笔钱的年龄。比如 60 岁, 内地版 309 万,香港版 2,068 万,这个对比更贴近现实,也更不容易被误解成承诺。

When you discuss this with clients, talk about the age at which they might actually use the money, rather than 100. At 60, for instance, it's 3.09 million for the mainland version and 20.68 million for Hong Kong. That comparison is closer to real life and less likely to be heard as a promise.

但不管讲哪个年龄,都要带一句:这些是演示值,不是保证值,不要拿去给客户打包票。

Whichever age you use, add this: these are illustrated values, not guaranteed values. Don't use them to promise a client anything.

互动设计Interaction

请大家看表回答:60 岁时,香港版是内地版的几倍?(约 6.7 倍。)再问:为什么 100 岁的差距比 60 岁大这么多?(复利时间越长,差距越大。)

Ask people to answer from the table: at 60, how many times the mainland version is the Hong Kong version? (About 6.7×.) Then: why is the gap at 100 so much larger than at 60? (The longer the compounding, the wider the gap.)

2016:内地 vs 香港 寿险数据对比2016: Mainland vs Hong Kong Life Policies

2016 年内地与香港人寿保险数据对比表和曲线图,1 岁男孩,单位万元,90 岁时香港两款 42,550、45,000,内地两款 5,710、5,596 / 2016 comparison table and chart for a one-year-old boy, in RMB 10,000s: at 90, the two Hong Kong plans show 42,550 and 45,000, the two mainland plans 5,710 and 5,596

90 岁时,香港约是内地的 7.5–8 倍At 90, Hong Kong is about 7.5–8× the mainland

前面两组都是 2023 年的数据。这一页往前倒,看一组 2016 年的,验证一下这个方向是不是一直如此。

Both comparisons so far use 2023 data. This slide goes back to a set from 2016, to check whether the direction has always held.

先看表头:受保人是 1 岁男孩,单位是万元,总保费都是 100 万左右。 左边是香港队:保诚的一款产品,和友邦「充裕未来」;右边是内地队:平安的一款,和中国人寿的一款。

Start with the header: the insured is a one-year-old boy, the unit is RMB 10,000, and total premium is about 1 million in every case. On the left is the Hong Kong side: a Prudential product and AIA's "充裕未来". On the right is the mainland side: one product from Ping An and one from China Life.

基本保额就已经不一样:同样交 100 万,香港两款是 217 万和 204 万,内地两款是 110 万和 179 万。

The base sum assured already differs: for the same 1 million in premium, the Hong Kong plans give 2.17 million and 2.04 million, the mainland plans 1.1 million and 1.79 million.

再看资产增值。30 岁时,香港大约是内地的两倍;60 岁时,大约 3.7 到 3.9 倍; 看红框那一行,90 岁:香港两款 42,550 万和 45,000 万,内地两款 5,710 万和 5,596 万。 42,550 除以 5,710,约 7.5;45,000 除以 5,596,约 8.0。所以90 岁时,香港约是内地的 7.5 到 8 倍。

Now the growth in value. At 30, Hong Kong is about twice the mainland; at 60, about 3.7 to 3.9 times. Look at the boxed row, age 90: 425.5 million and 450 million for Hong Kong, 57.1 million and 55.96 million for the mainland. 42,550 divided by 5,710 is about 7.5; 45,000 divided by 5,596 is about 8.0. So at 90, Hong Kong is about 7.5 to 8 times the mainland.

右边的曲线和前面几页是同一个形状:前三十年两条线贴在一起,五十岁以后香港那两条才往上翘。 2016 年也好,2023 年也好,方向是一致的。

The chart on the right has the same shape as the earlier ones: the lines stay together for the first thirty years, and the Hong Kong pair only bends upward after fifty. Whether 2016 or 2023, the direction is the same.

同样的纪律:这是演示数据,香港的分红部分不保证。7.5 到 8 倍是让伙伴理解差距的方向,不是拿去给客户打包票的。

The same discipline applies: these are illustrated figures, and Hong Kong's dividend portion is not guaranteed. The 7.5–8× is there to help you understand the direction of the gap, not to promise anything to a client.

互动设计Interaction

请一位伙伴现场用手机算:42,550 ÷ 5,710 和 45,000 ÷ 5,596。自己算出来的数,比讲台上念的记得牢。

Have someone work it out on their phone right now: 42,550 ÷ 5,710 and 45,000 ÷ 5,596. A number you calculate yourself sticks far better than one read out from the front.

2016–2023:内地 vs 香港 寿险数据对比2016–2023: Mainland vs Hong Kong Life Policies

1 岁男宝 2016 年与 2023 年内地和香港保险长期收益对比表和曲线图,年缴 20 万、缴 5 年,单位万元 / 2016 and 2023 long-run comparison for a one-year-old boy, RMB 200,000 a year for five years, in RMB 10,000s, with table and chart
单位:万元 · 演示值,非保证 · 2016 年香港那一栏是保诚(截图上误标为友邦「充裕未来」)RMB 10,000s · illustrated, not guaranteed · the 2016 Hong Kong column is Prudential (mislabelled AIA 充裕未来 in the screenshot)

这一页把 2016 年和 2023 年两组放在同一张表里。前提是:1 岁男宝,年缴 20 万,缴 5 年,总共 100 万,单位是万元。

This slide puts the 2016 and 2023 sets in one table. The assumptions: a one-year-old boy, RMB 200,000 a year for five years, 1 million in total, in units of RMB 10,000.

我们重点看右边 2023 年 4 月那一组:香港友邦「盈御」,对友邦内地版的一款储蓄险。 一行一行往下:30 岁,487 万对 227 万;60 岁,4,135 万对 662 万; 100 岁,8 亿 1,932 万对 2,701 万。除以总保费 100 万,就是最下面的 819 倍对 27 倍,相差大约 30 倍。

Focus on the April 2023 set on the right: AIA Hong Kong's 盈御 against a savings plan from AIA's mainland business. Row by row: at 30, 4.87 million against 2.27 million; at 60, 41.35 million against 6.62 million; at 100, 819.32 million against 27.01 million. Divide by the 1 million paid in and you get the bottom row, 819× against 27×, a gap of about thirty-fold.

左边是 2016 年 5 月那一组:香港保诚的一款到 100 岁是 880 倍,中国人寿的一款是 86 倍,相差大约 10 倍。 两组的产品不是同一批,所以不能说「某某产品七年缩水了多少」,只能说:两次对比,方向都一样,香港的长期演示值都明显高于内地。

On the left is the May 2016 set: a Prudential Hong Kong product reaches 880× at 100 and a China Life product reaches 86×, a gap of about ten-fold. The two sets don't use the same products, so you can't say "this product shrank by so much in seven years." All you can say is that both comparisons point the same way: Hong Kong's long-run illustrated values are clearly higher than the mainland's.

右边的曲线也一样:上面两条是香港,下面两条是内地,前三十年几乎重合,六十岁以后才分开。

The chart tells the same story: the top two lines are Hong Kong, the bottom two the mainland, nearly identical for thirty years and separating only after sixty.

最后还是那句话:819 倍这样的数,是演示值,不是保证值,不要拿去给客户打包票。

And the same closing line: a figure like 819× is an illustrated value, not a guaranteed one. Don't use it to promise a client anything.

讲师提醒Presenter note

截图里 2016 年那一栏标的是友邦「充裕未来」,这是原稿标错了:数字和上一页保诚那一款一样,这一栏是保诚。 讲的时候说「2016 年那组是香港保诚」,不要说成友邦。

另外,友邦内地版在上一组(第 34 页)是 25 倍,这里是 27 倍,两张表的测算口径不完全一样(这一页是 1 岁男宝、年缴 20 万),不必在台上解释,说「二十几倍」即可。

In the screenshot, the 2016 column is labelled AIA's 充裕未来; that's a mistake in the original. Its figures match the Prudential product on the previous slide, and the column is Prudential. When presenting, call the 2016 set "Prudential Hong Kong," never AIA.

Also, AIA's mainland plan shows 25× in the earlier comparison (slide 34) and 27× here. The two tables use slightly different assumptions (this one is a one-year-old boy at RMB 200,000 a year); there's no need to explain that on stage. Just say "in the twenties."

一张表看懂:香港保险 vs 内地保险Hong Kong vs Mainland at a Glance

维度Dimension香港保险Hong Kong内地保险Mainland
投保渠道Where you buy必须到香港投保Must sign in Hong Kong线上 / 线下投保Online or in person
购买成本Cost to buy相对较高Higher相对较低Lower
法律保护Governing law香港法律;理赔纠纷处理成本高Hong Kong law; disputes costly to pursue内地法律Mainland law
理赔范围Claim coverage全球理赔Worldwide多为内地医院;部分产品含海外医疗Mostly mainland hospitals; some cover overseas care
健康告知Health disclosure更严格Stricter相对宽松Lighter
保单币种Currency美元 / 港币USD or HKD人民币RMB

收益看完了,接下来是实操层面的对比。先用一张表,把六个维度一次看清,后面几页再挑重点放大。我们横着一行一行读。

That covers returns. Next comes the practical comparison. One table shows all six dimensions at once, and the following slides zoom in on the key ones. Let's read it row by row.

第一,投保渠道:香港保险必须本人到香港签单,内地线上线下都可以。

One, where you buy: a Hong Kong policy must be signed in person in Hong Kong; a mainland policy can be bought online or in person.

第二,购买成本:香港相对高,内地相对低。这里说的是买一张香港保单的综合成本:本人要专程跑一趟香港, 交通、住宿、时间,还有换汇、缴费的麻烦。它和前面讲的单位保额的寿险成本不是一回事,别混在一起。

Two, cost to buy: higher in Hong Kong, lower on the mainland. This means the overall cost of buying a Hong Kong policy: a dedicated trip to Hong Kong, with travel, a hotel and time off, plus the hassle of currency exchange and payment. It's not the same as the cost of insurance per unit of cover we discussed earlier, so keep the two apart.

第三,法律保护:两边都有法律保护,但香港保单适用香港法律,真有理赔纠纷,要跨境请律师、打官司,成本高。

Three, governing law: both sides are protected by law, but a Hong Kong policy falls under Hong Kong law. If a claim is disputed, it means hiring lawyers and litigating across the border, which is expensive.

第四,理赔范围:香港是全球理赔;内地大多认内地医院,部分产品才含海外医疗, 有的保单连境外身故都不赔,一定要看合同。

Four, claim coverage: Hong Kong pays worldwide. Mainland policies mostly recognise mainland hospitals, only some cover overseas treatment, and some won't even pay on a death abroad, so always read the contract.

第五,健康告知:香港更严格,内地相对宽松,下一页专门讲。 第六,币种:香港是美元或港币,内地是人民币。

Five, health disclosure: stricter in Hong Kong, lighter on the mainland. The next slide covers this in detail. Six, currency: US or Hong Kong dollars in Hong Kong, RMB on the mainland.

把六行连起来看,有一个规律:香港胜在国际化、全球理赔、美元资产;内地胜在方便、便宜、门槛低。 各有取舍,没有绝对的好坏,关键看客户是谁、需求是什么。

Read the six rows together and a pattern emerges: Hong Kong wins on being international, paying claims worldwide and holding USD assets; the mainland wins on convenience, cost and an easy entry. Each involves trade-offs, neither is simply better, and what matters is who the client is and what they need.

互动设计Interaction

自测题:香港保险必须在哪里签?(本人到香港。)哪一边健康告知更严?(香港。) 见客户时,可以把这张表给客户自己对照一遍,让他自己说出哪几行对他最重要。

Self-check: where must a Hong Kong policy be signed? (In person, in Hong Kong.) Which side has stricter health disclosure? (Hong Kong.) With a client, let them go through this table themselves and say which rows matter most to them.

健康告知有多严:回溯期差很多Health Questions: How Far Back They Look

某香港重疾险健康问卷(过去 5 年、过去 7 年)与某内地重疾险健康问卷(最近 6 个月、最近 2 年)截图对照 / Health questionnaires side by side: a Hong Kong critical illness form asking about the past 5 and 7 years, and a mainland form asking about the last 6 months and 2 years

回溯期越长 = 告知义务越重 = 核保越严;香港更严,如实告知更重要Longer lookback = heavier duty = stricter underwriting; in Hong Kong, disclose fully

这一页把「健康告知谁更严」这件事落到实处,因为它直接关系到将来赔不赔。

This slide makes "which side is stricter on health disclosure" concrete, because it decides whether a claim gets paid later.

先说概念:买保险的时候,保险公司会问你过去的身体状况,这叫健康告知。 问的时间范围叫回溯期,往回问得越久,你要交代的就越多,核保就越严。

The concept first: when you apply, the insurer asks about your past health. That's health disclosure. How far back the questions reach is the lookback period; the further back it goes, the more you must declare, and the stricter the underwriting.

左边是某香港重疾险的问卷:过去 5 年有没有哮喘、肝炎、甲状腺疾病、乳房疾病、卵巢囊肿、子宫肌瘤; 还有一题问过去 7 年:有没有做过手术或活检、内窥镜检查,有没有被建议复诊,有没有连续两周以上吃药、做治疗,或者请假两周以上。

On the left is a Hong Kong critical illness form. It asks about the past five years: asthma, hepatitis, thyroid disease, breast conditions, ovarian cysts, uterine fibroids. Another question reaches back seven years: any surgery or biopsy, any endoscopy, any advice to follow up, any medication or therapy lasting two weeks or more, any two-week absence from work or school.

右边是某内地重疾险:问的是最近 6 个月有没有某些症状,最近 2 年有没有检查异常、被建议复查。 一对比就清楚:香港的回溯期长得多,门槛也更高。

On the right is a mainland critical illness form. It asks about symptoms in the last six months and abnormal test results with advice to recheck in the last two years. Put them side by side and it's obvious: Hong Kong looks back much further and sets a higher bar.

门槛高有两面。好的一面,买的时候查得清楚,出险时可争的地方少;要注意的一面,告知义务更重, 五年、七年内看过什么病、做过什么检查,都要如实说,否则将来理赔很容易被拒。

A higher bar cuts both ways. The good side: things are settled at application, so there's less to argue about at claim. The side to watch: the disclosure duty is heavier. Whatever you were treated for or tested for in the past five or seven years must be declared truthfully, or a future claim can easily be denied.

美国更进一步,申请表常问到过去 10 年。客户抱怨「怎么这么难买」时,可以这样解释:进门越严,出门越宽。 反过来,内地核保松,不等于将来赔得顺,核保越松,出险时的调查往往越细。

The US goes further still, often asking about the past ten years. When a client complains that it's hard to get covered, explain it this way: strict on the way in, easy on the way out. Conversely, the mainland's light underwriting doesn't mean smooth claims; the lighter the underwriting, the more thorough the investigation tends to be at claim time.

合规提醒Compliance

任何时候都不要暗示客户「这个不用报」「少写一点没关系」。如实告知是客户的义务,也是保护客户将来能拿到理赔的前提。

Never suggest to a client that "you don't need to mention that" or "it's fine to leave a little out." Full disclosure is the client's duty, and it's what protects their future claim.

互动设计Interaction

自测题:香港这份重疾险往回问几年?(5 年到 7 年。)内地这份呢?(6 个月到 2 年。)用一句话总结:回溯期越长,如实告知越重要。

Self-check: how far back does the Hong Kong form ask? (Five to seven years.) And the mainland one? (Six months to two years.) Sum it up in one line: the longer the lookback, the more full disclosure matters.

内地访客在香港买的,到底是什么What Mainland Visitors Actually Buy in Hong Kong

两个环形图:按保单数量,重疾险 58.7%、终身寿险 32.3%;按总保费,终身寿险 52.4%、万能寿险 17.3%、其他 13.5%、重疾险 10.3%、储蓄寿险 6.5% / Two donut charts: by policy count, critical illness 58.7% and whole life 32.3%; by premium, whole life 52.4%, universal life 17.3%, other 13.5%, critical illness 10.3%, savings life 6.5%

这一页回答一个很实际的问题:内地客户跑去香港,到底主要买了什么?

This slide answers a practical question: when mainland clients go to Hong Kong, what do they mainly buy?

同一批保单,从两个角度统计,结论会不一样。左边是按保单件数,右边是按保费金额。

The same set of policies, counted two ways, gives two different answers. The left chart counts policies; the right one weighs them by premium.

先看左边,按件数:重疾险 58.7%,终身寿险 32.3%,其他 4.4%,医疗 2.3%,储蓄寿险只占很小一块。 也就是说,从张数上看,一半以上的人是去买重疾的。

Left first, by count: critical illness 58.7%, whole life 32.3%, other 4.4%, medical 2.3%, and savings life only a sliver. By number of policies, more than half the buyers went for critical illness cover.

再看右边,按保费:终身寿险 52.4%,万能寿险 17.3%,其他 13.5%,重疾险只剩 10.3%,储蓄寿险 6.5%。 终身寿、万能寿、储蓄寿这三类加起来大约 76%,接近八成。

Now the right, by premium: whole life 52.4%, universal life 17.3%, other 13.5%, critical illness down to 10.3%, savings life 6.5%. Whole life, universal life and savings life together come to about 76%, close to eight in ten.

为什么两张图反过来了?因为储蓄类保单单张保费大,几张就顶得上很多张重疾险。 把两张图合起来读:去香港的人,大多数是为了重疾保障;但真正投入大钱的,是少数做储蓄、做传承的高净值客户。钱主要是冲着储蓄去的。

Why do the two charts flip? Because a savings policy carries a large premium, so a handful of them outweigh a great many critical illness policies. Read together: most people who go to Hong Kong are after critical illness cover, but the big money comes from a small number of high-net-worth clients saving and planning for the next generation. The money is going to savings.

打个比方:一家店,进门的客人多半买小件,但店里大半营业额,来自少数买大件的客人。 这对我们判断客户需求很有用:同样是「去过香港买保险」的客户,买重疾的和买储蓄的,关心的是完全不同的两件事。

Think of a shop where most customers buy small items, yet most of the revenue comes from a few who buy big ones. That helps us read client needs: two clients who have both "bought insurance in Hong Kong" may care about entirely different things, depending on whether they bought critical illness cover or a savings plan.

互动设计Interaction

自测题:按件数,占比最高的是什么?(重疾险,58.7%。)按保费,占比最高的是什么?(终身寿险,52.4%。) 再问:遇到一位手上有香港保单的客户,你第一个问题该问什么?(买的是重疾还是储蓄。)

Self-check: by count, what's the largest share? (Critical illness, 58.7%.) By premium? (Whole life, 52.4%.) Then: when you meet a client who already holds a Hong Kong policy, what's the first question to ask? (Whether it's critical illness cover or a savings plan.)

内地访客赴港投保:727 亿峰值后的骤降Mainland Buyers in Hong Kong: the Fall After the Peak

2006–2022 年内地访客在港新单保费柱状图(亿港元,2016 年峰值 727)和内地居民赴港投保大事记 / Bar chart of new premium from mainland visitors in Hong Kong, 2006–2022, in HK$100 millions (peak of 727 in 2016), with a timeline of key events
单位:亿港元 · 右侧大事记根据公开报道整理HK$100 millions · timeline compiled from public reports

这一页讲一个很生动的现象:内地人赴港买保险,这些年像潮水一样,涨到顶,又退下去。

This slide shows something vivid: mainland buying of Hong Kong insurance has moved like a tide over the years, rising to a peak and then ebbing away.

先看左边的柱子,单位是亿港元。2006 年只有 28 亿,2012 年 99 亿,然后一路往上:149 亿、244 亿、316 亿, 到 2016 年冲到 727 亿,比前一年翻了一倍还多,这是顶峰。

Start with the bars on the left, in units of HK$100 million. In 2006 it was only HK$2.8 billion; by 2012, HK$9.9 billion; then it kept climbing, to 14.9, 24.4 and 31.6 billion, until 2016 hit HK$72.7 billion, more than double the year before. That was the peak.

然后开始退:2017 年 508 亿,2018 年 476 亿,2019 年 434 亿,还算高; 到了 2020 年,一下子掉到 68 亿,2021 年只有 7 亿,2022 年 21 亿。原因有两层:一是 2016 年开始的政策收紧,二是疫情期间两地通关受阻,人过不去。

Then it receded: 50.8 billion in 2017, 47.6 billion in 2018 and 43.4 billion in 2019, still high. In 2020 it dropped abruptly to 6.8 billion, then just 0.7 billion in 2021 and 2.1 billion in 2022. There are two layers to this: the tightening that began in 2016, and the pandemic, when the border was effectively closed and people couldn't get across.

右边是根据公开报道整理的大事记。早年:1992 年友邦把个人代理模式带进内地,香港保险开始进入内地客户的视野, 之后香港寿险公司在广东、福建的沿海城市做销售活动;后来,内地居民可以用银联卡在香港刷卡交保费,这条通道让赴港投保变得非常方便。

On the right is a timeline compiled from public reports. In the early years, AIA brought the agency model to the mainland in 1992 and Hong Kong insurance came onto mainland buyers' radar; Hong Kong life insurers then ran sales activity in coastal cities in Guangdong and Fujian. Later, mainland residents could pay Hong Kong premiums by swiping a UnionPay card, a channel that made buying in Hong Kong very easy.

红框里是 2016 年的三件事。4 月,原保监会发布风险提示,提醒赴港买保险的内地居民注意外汇政策风险。 10 月,银联卡交香港保费每笔不超过 5,000 美元的限额已经实行了几个月,银联又暂停了刷卡买香港投资型保险。 12 月,外汇管理部门要求从 2017 年起,个人购汇要填申请书,声明不得用于购买境外人寿保险和投资型保险。

The red box holds three events from 2016. In April, the then insurance regulator issued a risk warning reminding mainland residents buying in Hong Kong about foreign exchange policy risk. By October, UnionPay payments for Hong Kong premiums had been capped at US$5,000 per transaction for several months, and UnionPay then suspended card payments for Hong Kong investment-type insurance. In December, the foreign exchange authority required that from 2017 individuals buying foreign currency fill in an application declaring the funds would not be used for offshore life or investment-type insurance.

讲给客户听,这组数据有两个用处:一是说明香港保险曾经有多火;二是提醒客户,跨境投保受政策和通关影响很大,不是想买随时都能买。

With clients, these figures serve two purposes: they show how hot Hong Kong insurance once was, and they remind clients that cross-border buying depends heavily on policy and border access. It isn't available whenever you want it.

互动设计Interaction

自测题:赴港投保哪一年是峰值,多少?(2016 年,727 亿港元。)2016 年的三件事分别是什么?(4 月风险提示、10 月银联收紧、12 月购汇申报。)

Self-check: which year was the peak, and how much? (2016, HK$72.7 billion.) What were the three 2016 events? (April's risk warning, October's UnionPay tightening, December's FX declaration.)

2016 大事件2016: The Turning Point

2010–2019 年内地访客在港新单保费柱状图,与新闻原文「VISA 万事达通道被封 内地客户不可刷卡购买香港保险」 / Bar chart of mainland visitor new premium in Hong Kong, 2010–2019, beside a news report that Visa and Mastercard channels had closed to mainland buyers of Hong Kong insurance
单位:亿港元 · 右为当时的新闻报道HK$100 millions · right: a news report from the time

上一页讲了潮水怎么涨、怎么落,这一页把 2016 年单独拿出来,补上「为什么会落」,顺便讲一条客户常听说的新闻。

The last slide showed the tide coming in and going out. This one takes 2016 on its own to explain why it went out, and walks through a news story clients have often heard about.

左边的柱子把 2010 到 2019 年放大了看:316 亿到 727 亿,一年翻了一倍多;第二年就掉到 508 亿。2016 年既是顶峰,也是转折点。

The bars on the left zoom in on 2010 to 2019: from 31.6 to 72.7 billion, more than doubling in one year, then down to 50.8 billion the next. 2016 was both the peak and the turning point.

右边是当时的新闻原文。按报道,先是银联:10 月 29 日起,全面暂停用银联卡交香港保费。 银联卡在香港只能用来交意外险这类和旅游消费相关的保费,不能买带资本项目、投资性质的人寿保险;香港几家大保险公司也都发了内部通告,暂停内地客户用银联刷卡交费。

On the right is a news report from the time. According to it, UnionPay went first: from October 29, UnionPay cards could no longer be used to pay Hong Kong premiums. In Hong Kong, a UnionPay card could only pay for travel-related cover such as accident insurance, not life insurance with an investment or capital-account element, and several large Hong Kong insurers issued internal notices suspending UnionPay payments from mainland clients.

接着是 VISA 和万事达。按 2016 年 12 月 9 日的报道,这两家的通道从 12 月 10 日(周六)起也关了。 内地客户只剩两个办法:带美元现钞,或者在香港开本地账户。新闻里还提到,随身携带现金有每人每次 5,000 美元的限额,所以很多人只好全家组团过去。

Then came Visa and Mastercard. According to a December 9, 2016 report, those channels closed too, from Saturday, December 10. Mainland clients were left with two options: carry US dollar cash, or open a local account in Hong Kong. The report also mentions a US$5,000 per person per trip limit on carrying cash, which is why many families travelled over together as a group.

再加上 12 月的购汇申报要求,付款的路一条一条收窄。所以 2017 年以后,新单保费就一路往下走了。 通道收紧之后,一部分有美元配置需求的客户把目光转向了美国,这也是我们现在会遇到越来越多「手上有香港保单」客户的背景。

Add December's FX declaration requirement, and the payment routes narrowed one after another. That's why new premium fell year after year from 2017. Once those channels narrowed, some clients who wanted USD assets turned to the US, which is why we now meet more and more clients who already hold a Hong Kong policy.

这一页讲给客户的价值是:跨境投保的门槛和政策一直在变,要趁早规划、合规操作,不要想当然。

The takeaway for clients: cross-border rules and thresholds keep changing, so plan early, stay compliant, and don't take anything for granted.

合规提醒Compliance

讲这段历史是为了让客户看清规则,不是教客户绕开外汇管理。客户问到资金怎么出境,只讲合规渠道,具体让客户咨询银行或专业人士。

We tell this history so clients understand the rules, not to help them get around foreign exchange controls. If a client asks how to move funds out, talk only about compliant channels and refer the specifics to their bank or a qualified professional.

互动设计Interaction

自测题:2016 年先关的是哪个通道,后关的是哪两家?(先是银联,10 月底;后是 VISA 和万事达,12 月。)关了以后还剩哪两个办法?(美元现钞,或在香港开本地账户。)

Self-check: in 2016, which channel closed first, and which two followed? (UnionPay first, at the end of October; then Visa and Mastercard in December.) What two options were left? (US dollar cash, or a local Hong Kong account.)

4 · 香港 VS 美国4 · Hong Kong vs the US

同样的保费,保额与现金价值差多少Same premium: how far apart are the face amount and cash value?

  • 龙头对决:友邦(AIA)vs National Life GroupLeader vs leader: AIA vs National Life Group
  • 同等保费:美国保额是香港的 11.75 倍Same premium: the US face amount is 11.75× Hong Kong's
  • 进阶算例:用香港保单的现金价值,买一张美国保单Advanced case: using Hong Kong cash value to fund a US policy

进入第四个模块:香港对美国。前面几个模块,我们把内地和香港放在一起比过了; 这一模块换一个组合,把香港和美国摆在一起,而且只比各自的龙头。

On to module four: Hong Kong versus the US. So far we've set the mainland against Hong Kong. This module changes the pairing, puts Hong Kong next to the US, and compares only the market leaders.

这一模块讲三件事。第一,龙头对决:香港这边是友邦(AIA),美国这边是 National Life Group,也就是国家人寿。 第二,同等保费:同一位客人,交一模一样的保费,美国这张保单开单时的保额是香港的 11.75 倍。 第三,一个进阶算例:客户手上已经有香港保单,用它的现金价值去买一张美国保单,会是什么样。

Three things in this module. First, leader against leader: AIA for Hong Kong, and National Life Group for the US. Second, the same premium: one client paying exactly the same money, where the US policy starts with a face amount 11.75 times the Hong Kong one. Third, an advanced case: a client who already holds a Hong Kong policy uses its cash value to buy a US policy. What does that look like?

这几页的数字是整堂课里最有冲击力的,也最容易被讲过头。先打个预防针: 后面所有数字都来自保单说明书,是演示值,不是保证值,不要拿去给客户打包票。 我们要做的,是让客户看懂两张保单为什么不一样,而不是只记住一个倍数。

These are the most striking numbers in the whole session, and the easiest to oversell. So a word of caution up front: every figure that follows comes from a policy illustration. They are illustrated values, not guaranteed ones, and they are not something to promise a client. Our job is to help the client understand why the two policies differ, not to leave them remembering a single multiple.

节奏提示Pacing

这一模块一共五页内容页,建议控制在 15 分钟左右。两页保单截图要边讲边指,不要只念数字; 同等保费那张表留足时间,让大家自己先看一遍。

Five content slides follow; aim for about fifteen minutes. On the two policy screenshots, point as you talk rather than just reading figures aloud. Leave real time on the same-premium table so people can read it for themselves first.

龙头对决:各自的「第一名」摆上台面Leader vs Leader: Each Market's No. 1

香港 · 友邦(AIA)Hong Kong · AIA

  • 香港 159 家保险公司中,有效业务保费第一No. 1 by in-force premium among Hong Kong's 159 insurers
  • 1919 年在上海成立,1931 年开始香港业务Founded in Shanghai in 1919; in Hong Kong since 1931
  • 截至 2026 年,历史 107 年107 years old as of 2026

美国 · National Life Group(国家人寿)US · National Life Group

  • LIMRA 2024 全年 IUL 销售:总保费与件数均排第一No. 1 in IUL sales for full-year 2024 by both premium and policy count (LIMRA)
  • 1848 年成立Founded in 1848
  • 截至 2026 年,历史 178 年178 years old as of 2026

要比,就比最强的。我们不拿香港的小公司去比美国的大公司,也不反过来, 而是把两地各自的第一名摆上台面。

If we're going to compare, let's compare the strongest. We won't set a small Hong Kong carrier against a big American one, or the other way round. We'll put each market's number one on the table.

左边是友邦(AIA)。香港目前有 159 家保险公司,按有效业务保费,友邦排第一,市场份额约 11.2%。 友邦 1919 年在上海成立,1931 年开始做香港业务,到 2026 年已经 107 年。 它原来是美国 AIG 集团旗下的公司,2008 年金融危机时 AIG 接受了美国政府救助,被要求出售海外业务,友邦才独立出来。

On the left is AIA. Hong Kong has 159 insurers, and by in-force premium AIA is first, with about 11.2% of the market. It was founded in Shanghai in 1919, began its Hong Kong business in 1931, and by 2026 is 107 years old. It used to belong to the US group AIG; when AIG took a government rescue in the 2008 crisis it was required to sell overseas businesses, and that's how AIA became independent.

右边是 National Life Group,中文叫国家人寿,1848 年成立,到 2026 年是 178 年。 它的「第一名」一定要讲准确:按 LIMRA 2024 年全年的 IUL,也就是指数型万能寿险的销售统计, 总保费和保单件数都排第一。注意,这是 IUL 这一个品类的第一名,不是全美所有寿险公司的第一名。 美国有 700 多家寿险和健康险公司,按总规模算,排在前面的是另外几家。跟客户讲的时候口径说清楚, 否则对方一查,你的可信度就没了。

On the right is National Life Group, founded in 1848 and 178 years old in 2026. Be precise about what its "number one" means: in LIMRA's figures for full-year 2024 IUL (indexed universal life) sales, it ranked first by both total premium and number of policies. That's first in the IUL category, not first among all US life insurers. The US has more than 700 life and health carriers, and by overall size others are larger. State it exactly when you talk to clients; if they look it up and it doesn't match, your credibility goes with it.

光看历史就有感觉:香港的龙头一百年出头,美国这家快两百年。这又回到我们整堂课的主线: 市场越老,规则越成熟。

The ages alone tell you something: Hong Kong's leader is just over a century old, while this US carrier is approaching two. That brings us back to the thread running through the whole session: the older the market, the more mature its rules.

为什么先介绍这两家?因为接下来几页,我们就用这两家的保单做一次同保费的正面对比。先把名字记住。

Why introduce these two first? Because over the next few slides we'll use a policy from each for a head-to-head comparison at the same premium. Keep the names in mind.

互动设计Interaction

讲历史之前先停一下,请大家在聊天框里猜:这两家公司各有多少年历史? 猜得最接近的伙伴,请他来回答下一页「这张保单一年交多少保费」。

Before you give the ages, pause and ask everyone to guess in the chat how old each company is. Whoever comes closest gets to answer the question on the next slide: how much does this policy cost per year?

拆解香港友邦的一张保单 · 首页Reading a Hong Kong AIA Policy · Page One

香港友邦一张储蓄型分红保单的首页,标注投保年龄 27 岁、2014 年 6 月 28 日投保、保额 $800,000、年缴 $81,080、缴 10 年、保障 73 年,以及四项不参与计息的附加健康保险 / First page of a Hong Kong AIA participating savings policy, annotated: issue age 27, issued 28 June 2014, face $800,000, $81,080 a year for 10 years, 73 years of cover, and four health riders that earn no interest

这一页我们把一张真实的香港友邦保单摆出来。很多伙伴做了几年保险,其实没认真读过香港的保单说明书; 客户把保单拿给你看的时候,你要能在一两分钟里把关键信息读出来。

Here is a real Hong Kong AIA policy. Plenty of agents have been in the business for years without ever reading a Hong Kong illustration closely. When a client hands you theirs, you should be able to pull out the key facts in a minute or two.

先看左上角的基本资料,保单号码和姓名已经遮掉了。投保年龄 27 岁,女性;保单日期 2014 年 6 月 28 日。 下面还有一行「现时保单周年日」2019 年 6 月 28 日,旁边写着「已达之年龄」32 岁: 说明这份说明书是 2019 年打印的,客人已经交了 5 年。再往下,保单货币是美元。

Start with the details at top left; the policy number and names are blacked out. Issue age 27, female; policy date 28 June 2014. Below that, the current anniversary is 28 June 2019 and the attained age is 32, so this illustration was printed in 2019, five years in. Further down, the policy currency is US dollars.

再看下面的保障表。第一行是主险,也就是这份储蓄计划本身:保额 $800,000,每年保费 $81,080, 缴费 10 年,保障 73 年,也就是保到 100 岁。

Now the coverage table below. The first line is the base plan, the savings plan itself: face amount $800,000, premium $81,080 a year, paid for 10 years, with 73 years of cover, which takes her to age 100.

主险下面还有四行,原稿用括号圈了出来:一项医疗、一项个人意外、一项住院现金、一项住院及手术的额外保障。 这四项是附带的健康保险,交的是纯保费,不参与计息,没有储蓄功能,也没有利息。 最底下那行「现时每年总保费」是 $85,730.40,比主险多出的约 $4,650,就是这四项附加险的钱。

Under the base plan are four more lines, bracketed on the slide: a medical rider, personal accident, a hospital cash benefit, and extra hospital and surgical cover. These four are attached health coverage. Their premium is pure cost of cover: no interest, no savings, no growth. The total annual premium at the bottom is $85,730.40; the roughly $4,650 above the base premium is what these four riders cost.

读保单时最常见的错误,就是把附加险的保费也算进「储蓄」里,然后觉得回报率怎么这么低。 拆开看就清楚了:储蓄的是主险那 $81,080,附加险是另一回事。下一页,我们看主险这笔钱每年长成什么样。

The most common mistake is to count the rider premiums as savings and then wonder why the return looks so poor. Separate them and it's clear: the savings sit in the $81,080 base premium, and the riders are something else. On the next slide we'll see how that base premium grows year by year.

讲师提醒Presenter note

截图上的箭头已经标好,讲的时候顺着箭头一项一项指。保单上的产品名不用念, 说「香港友邦的一张储蓄型分红保单」就够了。

The arrows are already on the screenshot; follow them one item at a time as you talk. There's no need to read out the product name. "A Hong Kong AIA participating savings policy" is enough.

拆解香港友邦的一张保单 · 利益表Reading a Hong Kong AIA Policy · Benefit Table

同一张保单的利益表,标注 32 岁现金价值 $233,870、保额 $458,270,41 岁 $1,056,535 / $1,315,735,65 岁 $3,641,224 / $3,795,624,100 岁 $16,735,351 / Benefit table of the same policy, annotated: age 32 cash value $233,870 and death benefit $458,270; age 41 $1,056,535 / $1,315,735; age 65 $3,641,224 / $3,795,624; age 100 $16,735,351

翻到后面的利益表。这是整份说明书最重要的一页,也是客户最看不懂的一页。

Turn to the benefit table. It's the most important page in the illustration, and the one clients understand least.

这张表分左右两大块。左边是「退保发还金额」,就是现在取消保单能拿回多少钱, 在美国保险里叫 Cash Surrender Value,现金价值。右边是「身故赔偿」,就是被保险人身故时受益人能拿到多少。 每一块里面又分成保证金额,和非保证的累积红利、终期红利,最后一列是合计。 最左边是已缴保费总额:交满 10 年一共 $810,800,之后就不再交了。

The table has two halves. On the left is the surrender value: what she gets back if she cancels now. In US insurance that's the cash surrender value. On the right is the death benefit: what the beneficiary receives. Each half splits into a guaranteed amount and non-guaranteed accumulated and terminal dividends, with a total in the last column. The far-left column is total premium paid: $810,800 after ten years, and nothing more after that.

我们挑四个年龄来读。32 岁,也就是第 5 年,现金价值 $233,870,身故赔偿 $458,270; 41 岁,第 14 年,现金价值 $1,056,535,身故赔偿 $1,315,735; 65 岁,现金价值 $3,641,224,身故赔偿 $3,795,624;到 100 岁,两者都是 $16,735,351。

Let's read four ages. At 32, year five: cash value $233,870, death benefit $458,270. At 41, year fourteen: cash value $1,056,535, death benefit $1,315,735. At 65: cash value $3,641,224, death benefit $3,795,624. At 100, both are $16,735,351.

有三个细节值得讲给客户听。第一,第 5 年已经交了 $405,400,现金价值只有 $233,870,前几年退保是亏的。 第二,首页写的保额是 $800,000,可第 5 年的身故赔偿只有 $458,270:储蓄型分红保单首页那个数,一般是用来计算的基本金额, 真正身故时赔多少,要看利益表身故赔偿那一列。 第三,也是最重要的:越往后,非保证的部分占比越大。65 岁那 $3,641,224 里,保证的部分只有 $1,307,470; 100 岁那一千六百多万里,保证的部分约 $196.6 万,其余都是非保证的红利。

Three details are worth pointing out to a client. First, by year five she has paid $405,400 and the cash value is only $233,870; surrendering in the early years loses money. Second, page one shows a face amount of $800,000, yet the year-five death benefit is $458,270. On a participating savings plan, the page-one figure is generally a base amount used for calculation; what is actually paid on death is in the death benefit column here. Third, and most important: the further out you go, the larger the non-guaranteed share. Of the $3,641,224 at 65, only $1,307,470 is guaranteed. Of the sixteen-million-plus at 100, about $1.97 million is guaranteed and the rest is non-guaranteed dividends.

所以读香港储蓄险,要养成一个习惯:先找保证那一列,再看合计。合计是演示值, 红利能不能照演示派发,要看保险公司每年公布的分红实现率。下一页,我们把同样的保费放到美国。

So make it a habit with Hong Kong savings plans: find the guaranteed column first, then look at the total. The total is illustrated, and whether dividends are paid as shown depends on the fulfilment ratios the insurer publishes each year. Next, we put the same premium into a US policy.

互动设计Interaction

请大家在截图上找第 6 年那一行:已缴 $486,480,这时退保能拿回多少?(答案:$326,441。) 这个数在两页之后的进阶算例里还会用到。

Ask everyone to find the year-six row on the screenshot: $486,480 paid in, so what would a surrender return? (Answer: $326,441.) That figure comes back in the advanced case two slides on.

保费一模一样,保额是香港的 11.75 倍Same Premium, 11.75× the Face Amount

客人 27 岁 · 女性Client: female, 27 香港友邦AIA Hong Kong 美国 National LifeNational Life (US)
年缴保费Annual premium$81,080$81,080
缴费年限Payment period10 年10 years10 年10 years
保费共计Total premium$810,800$810,800
开单时保额Initial face amount$800,000$9,400,000(香港的 11.75 倍) (11.75× Hong Kong)
32 岁 现金价值 / 保额Age 32 · cash value / face$233,870 / $458,270$402,264 / $9,400,000
41 岁 现金价值 / 保额Age 41 · cash value / face$1,056,535 / $1,315,735$1,345,942 / $9,400,000
65 岁 现金价值 / 保额Age 65 · cash value / face$3,641,224 / $3,795,624$7,318,538 / $9,400,000
100 岁 现金价值Age 100 · cash value$16,735,351$92,463,346

两边均为保单演示值,非保证;香港为分红储蓄型,美国为按最大保额设计的 IULBoth columns are illustrated, not guaranteed. Hong Kong: participating savings plan. US: IUL designed for maximum face.

这是整个香港对美国对比里最有冲击力的一页。规则很简单:同一位 27 岁女性, 两张保单交一模一样的保费,看买到的东西差多少。

This is the most striking slide in the Hong Kong–US comparison. The rule is simple: the same 27-year-old woman pays exactly the same premium into two policies, and we see how far apart the results are.

投入完全一样:每年 $81,080,交 10 年,一共 $810,800。左边是前两页那张香港友邦的保单, 右边是美国 National Life 的一张 IUL。

The inputs are identical: $81,080 a year for ten years, $810,800 in total. On the left is the Hong Kong AIA policy from the last two slides; on the right, a National Life IUL.

先看保额。香港开单时是 $800,000,美国是 $9,400,000,是香港的 11.75 倍。 再看现金价值:32 岁,香港 $233,870,美国 $402,264;41 岁,香港 $1,056,535,美国 $1,345,942; 65 岁,香港 $3,641,224,美国 $7,318,538,大约是两倍;到 100 岁,香港 $16,735,351,美国 $92,463,346,差了约 5.5 倍。

Face amount first. Hong Kong starts at $800,000; the US policy starts at $9,400,000, which is 11.75 times as much. Then cash value. At 32: Hong Kong $233,870, US $402,264. At 41: $1,056,535 against $1,345,942. At 65: $3,641,224 against $7,318,538, roughly double. At 100: $16,735,351 against $92,463,346, about 5.5 times.

背后的原因,就是第一模块讲过的三要素:美国的预定费率低、预期利率高、死亡率低, 所以同样的保费撑得起大得多的保额。

The reasons are the three factors from module one: lower loadings, a higher assumed rate, and lower mortality in the US, so the same premium supports a far larger face amount.

但这张表要讲得站得住,必须交代清楚一件事:两张保单的设计目标本来就不同。 香港那张是分红储蓄型,目标是现金价值,保额是附带的;美国这张是按最大保额设计的 IUL。 拿储蓄产品的保额去比保障产品的保额,结果一定悬殊。 诚实的讲法是:「同样的钱,如果你要的是保障,美国这边能买到的保障多得多;如果你要的是现金价值,我们再调一份以现金价值为目标的方案来比。」 两份都摆出来,比只给一组数字更有说服力,也经得起对方经纪人反问。

But for this table to hold up, you have to be clear about one thing: the two policies were built for different jobs. The Hong Kong one is a participating savings plan; cash value is the point and the face amount comes along with it. The US one is an IUL configured for maximum face. Compare a savings product's death benefit with a protection product's and the gap will always be huge. The honest framing is: "For the same money, if what you want is protection, the US side buys far more of it. If what you want is cash value, let me run a cash-value-oriented design and compare that." Showing both is more persuasive than showing one set of numbers, and it survives a rebuttal from the other agent.

100 岁现金价值差约 5.5 倍这一项是同口径的,比保额那一项更有说服力,但它同样是演示值。 11.75 倍也好,5.5 倍也好,这是演示值,不是保证值,不要拿去给客户打包票。

The roughly 5.5× gap in cash value at 100 is like-for-like, which makes it the stronger argument, but it is still an illustrated figure. Whether it's 11.75× or 5.5×, these are illustrated values, not guaranteed ones, and not something to promise a client.

合规提醒Compliance

香港那一列的分红不保证;美国那一列的现金价值取决于每年的指数计息、上限和参与率,演示利率受 AG 49 限制, 保单费用每年照扣。两边都是演示值,而且算到 100 岁是七十多年的外推,假设利率差一点,末端就差很多。 只能把两份方案并排给客户看,不能说「美国一定比香港多几倍」。

Dividends in the Hong Kong column are not guaranteed. Cash value in the US column depends on each year's index crediting, caps and participation rates; illustrated rates are limited by AG 49, and policy charges are deducted every year. Both columns are illustrations, and age 100 means more than seventy years of extrapolation, where a small change in the assumed rate makes a large difference at the end. Show the two side by side; never say "the US will definitely pay several times more."

互动设计Interaction

先只放出左边香港那一列,问大家:同样每年 $81,080、交 10 年,你猜美国这张的保额是香港的几倍? 收几个答案以后再揭开右边一列。

Show only the Hong Kong column at first and ask: at the same $81,080 a year for ten years, how many times the Hong Kong face amount do you think the US policy provides? Take a few answers before revealing the right-hand column.

进阶算例:用香港保单的现金价值,买美国保单Advanced Case: Hong Kong Cash Value into a US Policy

33 岁女性两种缴费方案对比:10 年缴每年 $32,000,5 年缴前 4 年 $71,035、第 5 年 $35,860,总保费都是 $320,000,保额都是 $2,800,000;100 岁现金价值分别为 $9,403,259 和 $13,785,594 / Two funding schedules for a 33-year-old woman: $32,000 a year for 10 years, or $71,035 for 4 years then $35,860 in year 5; both total $320,000 for a $2,800,000 face; cash value at 100 of $9,403,259 and $13,785,594

保费共计相同($320,000),都买到 $2,800,000 保额;缴费期越短,长期现金价值越高Same $320,000 in total, same $2,800,000 face; the shorter the payment period, the higher the long-run cash value

这一页是进阶算例,专门回答一个常见问题:客户手上已经有一张香港保单了,怎么办?

This advanced case answers a question you'll hear often: what about a client who already holds a Hong Kong policy?

还是前面那位客人。香港保单走到第 6 年,她 33 岁,已经交了约 $48.6 万,这时退保能拿回约 $32.6 万。 培训里的算例,是把其中约 $32 万放进一张美国 National Life 的 IUL,有两种缴法。

It's the same client. In year six of the Hong Kong policy she is 33, has paid in about $486,000, and could surrender for about $326,000. The training case puts roughly $320,000 of that into a National Life IUL, funded in one of two ways.

方案一,10 年缴:每年 $32,000,交 10 年。方案二,5 年缴:前 4 年每年 $71,035,第 5 年 $35,860。 两种总保费都是 $320,000,开单保额都是 $2,800,000。 再看现金价值:45 岁,10 年缴 $399,318,5 年缴 $487,306;65 岁,$1,121,036 对 $1,479,077; 100 岁,$9,403,259 对 $13,785,594。

Option one, ten years: $32,000 a year. Option two, five years: $71,035 a year for four years, then $35,860 in year five. Both total $320,000, and both start with a $2,800,000 face. Cash value: at 45, $399,318 for the ten-year schedule against $487,306 for the five-year one; at 65, $1,121,036 against $1,479,077; at 100, $9,403,259 against $13,785,594.

规律是:总投入一样,钱越早进保单,在里面计息的时间越长,长期现金价值越高。 但这条规律有上限:美国税法限制一张保单在头几年能放进多少钱,放得太快就会变成 MEC, 保单贷款就失去税务上的好处。5 年缴的方案要在这个上限之内设计,不能自己随意再压缩。MEC 在税务那几页会细讲。

The pattern: with the same total, money that goes in earlier is credited for longer, so long-run cash value is higher. But there's a ceiling. US tax law limits how much can go into a policy in its early years; fund it too fast and it becomes a MEC, and policy loans lose their tax advantage. A five-year schedule has to be designed within that limit, and you can't compress it further on your own. We'll cover MEC properly in the tax slides.

这个方向可以跟客户谈,但不是退保再买这么简单。第一,退保是实打实的损失:交了约 $48.6 万,拿回约 $32.6 万, 先让客户看清这一笔。第二,先拿到美国保单,再动香港保单:美国保单要按她当时的年龄和健康重新核保, 还要满足在美国投保的条件;万一核保没通过,香港保单已经退了,就回不去了。 第三,两边都是演示值。如果她留着香港保单交满 10 年,按演示值 100 岁的现金价值更高,但还要再交 4 年保费; 转过来,不用再掏新钱,保额一开始就是 $2,800,000。各有得失,要把两份方案并排给客户看,做法参照《保单替换》那一篇。

The idea is worth raising, but it is not as simple as surrender and rebuy. First, surrender is a real loss: about $486,000 in, about $326,000 out. Make sure the client sees that first. Second, get the US policy issued before touching the Hong Kong one. The US policy is underwritten on her age and health at that point and has to meet the US eligibility rules; if it's declined after the Hong Kong policy is gone, there's no going back. Third, both sides are illustrations. If she keeps the Hong Kong policy and pays all ten years, its illustrated cash value at 100 is higher, but she pays four more years of premium. If she switches, no new money goes in and the face starts at $2,800,000. Each path has trade-offs, so put the two side by side, as in the Policy Replacement article.

对将来要在美国报税的客户,真正逼他做决定的,往往是税务问题。这是下一个模块要讲的内容。

For a client who will file US taxes, what actually forces the decision is often tax. That's where the next module goes.

合规提醒Compliance

不要主动劝客户退保。替换保单要把新旧两份方案并排比较,书面记下客户的理由; 投保单上「是否替换现有保单」要如实填写。表上的数字都是演示值,不是保证值,不要拿去给客户打包票。

Don't push a client to surrender. For any replacement, compare the old and new side by side and record the client's reasons in writing, and answer the "does this replace existing coverage?" question on the application truthfully. Every figure on this slide is illustrated, not guaranteed, and not something to promise a client.

5 · 为何在美国买保险5 · Why Buy Life Insurance in the US

1保险的安全性Safety260 多年,多层保障260-odd years, layered protection
2保费的价格与收益Price and returns约香港的 1/3、内地的 1/5–1/6About 1/3 of Hong Kong, 1/5–1/6 of the mainland
3债务隔离Creditor protection现金值受州法保护Cash value shielded by state law
4税务Tax这才是重点This is what matters most
5严进宽出Strict in, easy out核保最严,理赔省事Strictest underwriting, simplest claims
6指数型万能险 IULIndexed UL美国的特色产品A distinctly US product

第五个模块:为什么要在美国买保险。前面四个模块都是铺垫,这里是整堂课的重心, 也是你跟客户谈美国保险时最核心的六张牌。

Module five: why buy life insurance in the US. The first four modules set this up; this is the heart of the session, and these are the six core cards you play when you talk to clients about US cover.

先快速预告一遍:第一,安全性;第二,价格与收益;第三,债务隔离; 第四,税务,这一点最复杂,也最重要,我们会拆成好几页讲;第五,严进宽出;第六,指数型万能险 IUL。

A quick preview. One, safety. Two, price and returns. Three, creditor protection. Four, tax, the most complex and the most important, which we'll take over several slides. Five, strict in, easy out. Six, indexed universal life.

可以串成一句好记的话:体系稳、保费低、能隔离债务、税务有讲究、进门严出门松、还有 IUL 这样的特色产品。 客户问「凭什么要去美国买」,你能一张一张摆出来。

String them into one line you can remember: a stable system, low premiums, creditor protection, tax that needs care, strict at the door and easy at the exit, and a distinctive product in IUL. When a client asks "why the US?", you can lay them out one by one.

同时记住一个原则:每一张牌都有它的边界。安全不等于不会倒闭,债务隔离要看州法,税务上的好处有前提条件。 这一模块每讲一张牌,我们都会把边界一起讲清楚,这样你在客户面前说出去的每一句话都站得住。

Keep one principle in mind as well: every card has limits. Safety doesn't mean a carrier can't fail, creditor protection depends on the state, and the tax advantages come with conditions. For each card in this module we'll cover the limits alongside it, so that everything you say in front of a client holds up.

互动设计Interaction

请大家在聊天框里投票:你的客户最常问的是六张牌里的哪一张?打数字就行。 讲到票数最多的那一张时,多留两分钟答疑。

Ask for a quick vote in the chat: which of the six do your clients ask about most? Just type the number. When you reach the most-voted card, leave an extra two minutes for questions.

① 保险的安全性:美国寿险的多层保障① Safety: the Layers Behind US Life Insurance

美国United States

  • 260 多年的寿险市场A life market 260-odd years old
  • 寿险保费约占全球 24.4%About 24.4% of world life premium
  • 各州保险厅监管,季度审计State regulators, quarterly audits
  • 出问题由州接管,收购方承接保单Failing carriers go into state receivership; acquirers take over policies
  • 州保障协会兜底,赔付有上限State guaranty associations, with caps

香港Hong Kong

  • 奉行自由主义,长期靠行业自律A liberal regime that long relied on self-regulation
  • 独立的保监局 2015 年底才成立An independent Insurance Authority only since late 2015
  • 管控不如美国成熟Less mature oversight than the US

内地Mainland

  • 1980 年恢复保险业务Insurance business resumed in 1980
  • 1992 年友邦引入个人代理AIA introduced individual agents in 1992
  • 「轻保障、重理财」,很多人仍在观望"Light on protection, heavy on wealth products"; many still wait and see

多层保障,不等于不会倒闭Layered protection is not a promise a carrier can't fail

第一张牌:安全性。客户把钱交给保险公司,往往几十年后才用得上,他最在意的就是: 这家公司、这个体系,几十年后还靠不靠得住。

The first card is safety. A client hands money to an insurer and may not need it for decades, so what they care about most is whether this company, and this system, will still be standing then.

先看美国。美国的寿险市场有 260 多年历史:1759 年费城就出现了北美第一家寿险机构。 体量也摆在那里:按 Swiss Re 2025 年的全球保险业报告,美国寿险保费约占全球的 24.4%,算上财产、意外险,约占全球保费的 44.8%。

Start with the US. Its life insurance market is 260-odd years old; the first life insurer in North America was set up in Philadelphia in 1759. The scale is there too: in Swiss Re's 2025 world insurance report, the US accounts for about 24.4% of global life premium, and about 44.8% of all premium once property and casualty are included.

更重要的是背后的几层保障。第一层,各州保险厅监管,公司要设专门的赔付准备,每季度接受审计。 第二层,寿险公司出问题,不走普通的破产程序,而是由州保险厅接管;公司被收购时,收购方要承接原来的保单责任。 第三层,各州都有保障协会兜底。但要讲清楚:保障协会的赔付有上限,各州不同,美国历史上也确实有寿险公司倒闭过。

More important are the layers behind it. First, each state's insurance department supervises carriers, which must hold dedicated reserves and are audited quarterly. Second, a life carrier in trouble doesn't go through ordinary bankruptcy; the state regulator takes it over, and an acquirer has to assume the existing policy obligations. Third, every state has a guaranty association behind it. Be clear, though: guaranty coverage is capped, the caps differ by state, and US life insurers have failed before.

再对照香港和内地。香港奉行自由主义,长期靠行业自律;独立的保险业监管局 2015 年底才成立, 2017 年接手保险公司的监管,2019 年才把代理人也纳入直接监管,成熟度不如美国。 内地 1980 年才恢复保险业务,1992 年友邦把个人代理的模式带进来;业务结构「轻保障、重理财」, 所以对内地寿险市场,很多人还是抱着观望的态度。

Now Hong Kong and the mainland. Hong Kong runs a liberal regime and long relied on self-regulation. Its independent Insurance Authority was only set up at the end of 2015, took over supervision of insurers in 2017, and brought agents under direct regulation only in 2019, so the system is less mature than the US. The mainland resumed insurance business only in 1980, and AIA brought in the individual-agent model in 1992. The business leans toward wealth products rather than protection, and many people still regard the mainland life market with caution.

打个比方:同样要存几十年的东西,你会放进规则最透明、有好几层兜底的体系,还是放进刚开始立规矩的体系?

Put it this way: if you were storing something for several decades, would you choose the system with the most transparent rules and several layers of backstop, or one that has only recently started writing its rules?

合规提醒Compliance

市面上流行一句话:「美国保险公司比银行还安全。」听过可以,但对客户请说「多层保障」, 不要说「不会倒闭」,也不要说「比银行安全」。保障协会的赔付有上限,各州不同,客户问到具体金额,请他查所在州的规定。

There's a popular line that "US insurers are safer than banks." Fine to have heard it, but with clients say "several layers of protection." Don't say a carrier "can't fail" or is "safer than a bank." Guaranty coverage is capped and varies by state; if a client wants the figure, point them to their own state's rules.

② 保费的价格与收益② Price and Returns

同样的保障,美国保费约是香港的 1/3、内地的 1/5–1/6For the same cover, the US costs about 1/3 of Hong Kong and 1/5–1/6 of the mainland

定价三要素:生命表、预期利率、经营管理费Three pricing factors: mortality table, assumed rate, operating costs

  • 被保险人活得越久,赔付越往后拖,保险成本越低The longer insureds live, the later the claim and the lower the cost
  • 美国定价用的生命表死亡率更低,寿险费率相对最低US pricing tables show lower mortality, so US rates are the lowest
内地 / 香港生命表最长寿命Terminal age, mainland / Hong Kong tables100–105 岁100–105
美国生命表最长寿命Terminal age, US tables120 岁 → 保费更便宜120 → lower premiums

第二张牌:价格与收益。原理我们在第一模块已经讲透了,这里是站在「为什么选美国」的角度,再把结论强调一次。

The second card is price and returns. We covered the mechanics in module one; here we restate the conclusion from the angle of "why choose the US."

论保费,几乎没有哪个市场能跟美国抗衡。粗略地说,同样的保障,美国保费约是香港的三分之一、内地的五分之一到六分之一。 这个比例不一定精确,产品不同、年龄不同都会有出入,但总体方向是成立的。

On premium, almost no market competes with the US. Roughly, for the same cover the US costs about a third of Hong Kong and a fifth to a sixth of the mainland. The ratio isn't exact and varies by product and age, but the direction holds.

为什么能这么便宜?寿险定价看三样:生命表、预期利率、公司的经营管理费。 第一模块讲过,美国有 700 多家公司在竞争,管理费压得下来;市场深,预期利率高。 这一页重点讲生命表:被保险人活得越久,保险公司赔付的时间越往后拖,这笔钱在公司手里投资的时间越长,成本就越低。

Why so cheap? Life pricing rests on three things: the mortality table, the assumed rate, and the carrier's operating costs. As module one showed, more than 700 US carriers compete, which keeps costs down, and a deeper market supports a higher assumed rate. This slide focuses on the mortality table: the longer insureds live, the later the carrier pays out, the longer it can invest the money, and the lower the cost.

最直观的对比是生命表的最长寿命:内地和香港的生命表算到 100 到 105 岁,美国的算到 120 岁。多算十几二十年,定价空间完全不同。

The clearest contrast is the terminal age of the tables: 100 to 105 in the mainland and Hong Kong, 120 in the US. Fifteen or twenty more years changes the pricing entirely.

这里有一个容易讲错的地方,请特别注意:我们说的是保险公司定价用的生命表,不是人口平均寿命。 论人口平均寿命,香港是全世界最长寿的地区之一,比美国还长。美国寿险便宜,靠的是严格核保筛选出来的被保险人群体死亡率低, 再加上竞争和利率,而不是「美国人比香港人活得长」。跟客户这样讲,才不会被问倒。

One point is easy to get wrong, so take care: we're talking about the tables insurers price with, not population life expectancy. By life expectancy, Hong Kong is among the longest-lived places in the world, ahead of the US. US cover is cheaper because of low mortality among a strictly underwritten insured population, plus competition and interest rates, not because "Americans live longer than people in Hong Kong." Put it that way and you won't get caught out.

互动设计Interaction

请一位伙伴用一句话回答:美国寿险便宜,是因为美国人活得更长吗? 让他说出「定价用的生命表」和「核保筛选」这两个词,这一页就讲到位了。

Ask one person to answer in a sentence: is US cover cheaper because Americans live longer? If they come up with "the pricing table" and "underwriting selection," the slide has done its job.

③ 债务隔离:现金值受州法保护③ Creditor Protection under State Law

美国:保护力度看州法US: state law sets the level

  • 对做生意、高净值的客户尤其重要Matters most to business owners and high-net-worth clients
  • 很多州把寿险现金值、年金列为豁免资产(exempt assets)Many states treat life cash value and annuities as exempt assets
  • 有的州几乎全额保护,有的只保护一部分Some protect nearly all of it, others only part
  • 为逃避已知债务而转移的,不受保护Transfers made to dodge known debts aren't protected

对照内地By contrast, the mainland

  • 动用司法豁免,要先证明资金来源清白Claiming an exemption means proving the funds are clean
  • 涉及刑事案件,法院可以冻结、扣押、查封保单In criminal cases, courts can freeze, seize or seal policies

能保护多少,请客户问律师How much is protected is a question for the client's attorney

第三张牌:债务隔离。这一点对做生意的、高净值的客户特别有分量,因为他们最怕的,就是辛苦攒下的钱被一场官司、一个债主一锅端。

The third card is creditor protection. It carries real weight with business owners and high-net-worth clients, because what they fear most is losing everything they've built to one lawsuit or one creditor.

在美国,很多州的法律把寿险的现金价值和年金列为「豁免资产」,英文叫 exempt assets: 投保人遇到诉讼或者破产时,债权人不能把这部分拿走。个人持有的保单可以,放在信托里持有的保单也可以, 所以有人把它当成和信托并列的资产保护工具。

In the US, many states treat life insurance cash value and annuities as exempt assets: if the owner is sued or goes bankrupt, creditors can't take them. That applies to policies held personally and to policies held in a trust, which is why some people use life insurance alongside trusts for asset protection.

但一定要讲清楚边界。第一,保护程度由州法决定:有的州几乎全额保护,有的州只保护一部分,差别很大。 第二,有意逃避已知债务的转移不受保护:已经被人告了、欠了钱,再急着把钱塞进保单,法院可以把这笔转移撤销。 第三,离婚时,婚后用夫妻财产交保费攒下的现金值,一般要算进夫妻财产里处理,并不是「谁都分不走」。

But be clear about the limits. First, the level of protection is set by state law: some states protect nearly all of it, others only part, and the gap is wide. Second, transfers made to dodge known debts are not protected; if someone is already being sued or already owes money and rushes cash into a policy, a court can undo that transfer. Third, in a divorce, cash value built with marital funds is generally treated as marital property; it isn't beyond everyone's reach.

再对照内地:要动用司法豁免,先得证明资金来源清白;如果牵扯刑事案件,法院有权冻结、扣押、查封涉案人的保单。 近年不少地方法院在民事执行中,也会强制执行保单的现金价值。

Compare the mainland: to rely on an exemption you must first prove the money is clean, and in a criminal case the court can freeze, seize or seal the policy. In recent years many local courts have also enforced against policy cash value in ordinary civil judgments.

打个比方:保单像一个保险箱。美国很多州给这个箱子上了一把比较结实的锁,但锁有多结实,要看你住在哪个州; 而且等官司来了才把东西放进去,锁是不管用的。

Think of the policy as a safe. Many US states fit it with a fairly strong lock, but how strong depends on the state you live in, and putting things in after the lawsuit arrives doesn't count.

合规提醒Compliance

不要说「买了美国保单,破产、坐牢都追不到」这种绝对的话。能保护多少、怎么持有最合适, 要看客户住在哪个州和他的具体情况,请客户去问律师。

Never say anything as absolute as "with a US policy, nobody can touch it even if you go bankrupt or to prison." How much is protected, and how best to hold the policy, depends on the client's state and circumstances. Send them to an attorney.

④ 税务:这才是重点④ Tax: This Is What Matters

一旦成为美国税务居民,手上的香港 / 内地保单,尤其是分红型,可能要多报税、多交税Once a client is a US tax resident, a Hong Kong or mainland policy, especially a participating one, can mean more to report and more tax

多了一位「亲戚」:IRS(美国国税局)A new relative: the IRS

  • 你或孩子拿到绿卡或公民身份,就要按全球收入向 IRS 报税With a green card or citizenship, you or your children report worldwide income to the IRS
  • IRS 关心的不只是美国境内的资产,而是全球资产The IRS cares about worldwide assets, not just US ones
  • FATCA(肥咖法案):全球金融机构,包括银行和保险公司,要向美国通报美国人的海外账户FATCA: financial institutions worldwide, banks and insurers included, report US persons' offshore accounts

讲清信息往哪里报,不是帮客户躲税Explain where information is reported, not how to avoid tax

第四张牌:税务。这是六张牌里最复杂、也最值得花时间的一张,我们会拆成好几页讲: 信息怎么报、收入税、7702 和 MEC、遗产税,还有容易漏掉的几笔。这一页先把总的逻辑立起来。

The fourth card is tax. It's the most complex of the six and the one most worth the time, so we'll take it over several slides: how information is reported, income tax, §7702 and MEC, estate tax, and a few items people miss. This slide sets out the overall logic.

大家常听到一句话:寿险的一大功能是税务规划。这句话没错,但有个前提常被忽略: 它说的是美国寿险在美国税法下的待遇,前提是保单符合美国税法的规定。 如果客户打算移民美国、在美国有资产、或者已经是美国税务居民,手上拿的却是香港或内地的保险,尤其是分红型, 那不但享受不到这些待遇,还可能要多报税、多交税。

You'll often hear that one of life insurance's big functions is tax planning. True, but with a condition people overlook: it describes how US policies are treated under US tax law, provided the policy meets that law's requirements. If a client plans to move to the US, has assets there, or is already a US tax resident, yet holds Hong Kong or mainland coverage, especially participating policies, they may not get that treatment at all, and may end up with more to report and more tax to pay.

为什么?因为一旦跟美国身份挂上钩,就多了一位甩不掉的「亲戚」:IRS,美国国税局,大家常戏称「山姆大叔」。 拿到绿卡或公民身份,就要按全球收入向它报税,它关心的不只是你在美国的资产,而是你全球的资产。 它靠的是 FATCA,也就是肥咖法案:要求全世界的金融机构,把美国人在海外的账户资料报给美国,这些机构就包括银行和保险公司。

Why? Because once a client is tied to US status, they gain a relative they can't shake off: the IRS, often nicknamed Uncle Sam. With a green card or citizenship they report worldwide income, and the IRS is interested in their assets everywhere, not just in the US. Its tool is FATCA, which requires financial institutions around the world, banks and insurers included, to report US persons' offshore accounts to the US.

所以这一节的总纲是:身份决定税务。接下来几页,我们看香港、内地的保单一旦碰上美国身份,会冒出哪些问题。

So the governing idea of this section is simple: status determines tax. Over the next few slides we'll see what problems surface when a Hong Kong or mainland policy meets US status.

合规提醒Compliance

讲 FATCA 和 CRS,是为了让客户看清信息往哪里报,不是帮客户躲中国的税。客户在中国有纳税义务,就要自己履行; 不要承诺「买了美国保单国内就查不到」。税务这几页都是概念讲解,个案请转介持牌的跨境税务师或律师。

We explain FATCA and CRS so clients can see where information is reported, not to help them avoid Chinese tax. A client with Chinese tax obligations has to meet them, and you must never promise that a US policy is invisible back home. These tax slides are conceptual; refer individual cases to a licensed cross-border tax professional or attorney.

CRS vs FATCA:信息往哪里报CRS vs FATCA: Where the Information Goes

CRS(中国 / 香港等)CRS (China, Hong Kong and others)

  • 中国 2018 年 9 月 1 日启动 CRS
  • 香港、澳门、澳洲、新西兰等地的金融账户信息,自动交换回中国税务机关
  • 在这些地方买的保单,信息也可能被交换回内地
  • China switched CRS on from 1 September 2018
  • Financial account data held in Hong Kong, Macau, Australia, New Zealand and elsewhere is sent back to the Chinese tax authority automatically
  • Policies bought in those places can be reported back too

FATCA(美国)FATCA (United States)

  • 美国从一开始就没加入 CRS,走自己的 FATCA
  • FATCA 要求全球金融机构向美国通报美国人的海外账户
  • 在美国开的银行、投资、保险账户,不通过 CRS 交换给中国
  • The US never joined CRS; it runs FATCA instead
  • FATCA requires financial institutions worldwide to report US persons' offshore accounts to the IRS
  • Bank, investment and insurance accounts opened in the US are not sent to China through CRS

讲这个是为了看清信息往哪里报,不是帮客户躲中国的税。This is about seeing where information is reported, not about helping anyone avoid Chinese tax.

进入税务这一部分,先讲两个英文缩写:CRS 和 FATCA。名字听着吓人,其实说的是同一件事:你的账户信息,会被报到哪里去。

We're into tax now, and we start with two acronyms: CRS and FATCA. They sound intimidating, but they're about one simple question: where does information about your accounts get reported?

先看左边。全世界为了打击跨境逃税,搞了一套金融账户信息自动交换的机制,叫 CRS,共同申报准则。 中国 2018 年 9 月 1 日正式启动。从那以后,香港、澳门、澳洲、新西兰这些地方的金融机构,会把中国税务居民的账户信息自动交换回中国税务机关。 有现金价值的保单也在其中。换句话说,客户在香港买的储蓄型保单,信息有可能回到内地。

Start on the left. To fight cross-border tax evasion, most of the world signed up to an automatic exchange of financial account information called CRS, the Common Reporting Standard. China went live on 1 September 2018. Since then, financial institutions in Hong Kong, Macau, Australia, New Zealand and elsewhere automatically send account details of Chinese tax residents back to the Chinese tax authority. Policies with cash value are included. In other words, a savings policy a client bought in Hong Kong may well be reported back to the mainland.

再看右边。美国走的是另一套。它有自己的 FATCA,海外账户税收合规法案,从一开始就没有加入 CRS。 FATCA 要求全世界的金融机构,包括保险公司,把美国人的海外金融资料报给 IRS; 反过来,在美国开的银行、投资、保险账户,不会通过 CRS 交换给中国。

Now the right. The US runs a different system. It has its own law, FATCA, the Foreign Account Tax Compliance Act, and it never joined CRS. FATCA requires financial institutions around the world, insurers included, to report US persons' offshore accounts to the IRS. In the other direction, bank, investment and insurance accounts opened in the US are not exchanged out to China through CRS.

打个比方:CRS 像一个大家互相通报的群,中国、香港都在群里;美国不在这个群里,它另外有一条自己的线,只收别人报给它的美国人信息。

Think of CRS as a group chat where members share with each other, and China and Hong Kong are both in it. The US isn't in that chat. It has its own line, and what comes in on that line is information about US persons.

讲到这里请大家注意分寸。我们讲这两套的区别,是为了让客户看清自己的信息往哪里报, 将来做跨境安排时心里有数。客户在中国有纳税义务,就要自己依法履行;这件事我们不评论、不建议。 这是概念讲解,具体到客户个人的情况,请转介持牌的跨境税务师或律师。

Be careful how far you take this. We explain the difference so the client can see where their information is reported and plan cross-border matters with open eyes. If a client has tax obligations in China, meeting them is their responsibility, and we neither comment on it nor advise on it. This is a conceptual overview; for any individual situation, refer the client to a licensed cross-border tax professional or attorney.

合规提醒Compliance

不要把美国说成躲税的地方,也不要承诺"买了美国保单国内就查不到"。讲到信息往哪里报就停,不往"怎么躲"上引。

Never present the US as a place to hide from tax, and never promise that a US policy is invisible back home. Stop at where the information goes; don't steer toward how to avoid anything.

互动设计Interaction

快问快答:中国走哪一套?(CRS)美国走哪一套、加入 CRS 了吗?(FATCA,没有加入)

Quick-fire: which system does China use? (CRS.) Which does the US use, and did it join CRS? (FATCA; no, it didn't.)

收入税:保单贷款不算收入Income Tax: A Policy Loan Isn't Income

香港 / 海外保单的麻烦The trouble with offshore policies

  • 成为美国税务居民后,按全球收入报税
  • 香港保单的分红属于境外收入,要申报,可能要交税
  • 联邦最高档:2026 年夫妻合报约 $77 万起
  • 住加州,联邦加州税合计边际税率可到 50% 左右
  • A US tax resident reports worldwide income
  • Hong Kong policy dividends are foreign income: reportable, possibly taxable
  • Top federal bracket: from about $770,000 for joint filers in 2026
  • In California, the combined federal and state marginal rate can reach around 50%

美国保单的设计How a US policy is built

  • 用钱时以保单贷款取出,一般不算当年收入
  • 前提:符合 §7702、不是 MEC、保单不失效
  • 贷款有利息,会减少现金值和身故赔偿
  • Money taken as a policy loan generally isn't income that year
  • Provided the policy meets §7702, isn't a MEC, and stays in force
  • Loans carry interest and reduce cash value and the death benefit

这一页讲收入税,这是美国保单和香港保单最本质的差别之一。

This slide is about income tax, and it's one of the most fundamental differences between a US policy and a Hong Kong one.

先看左边。在美国,每个家庭每年都要向 IRS 申报全家的总收入,而且是全球收入,海外赚的钱也要报,然后多退少补。 客户一旦成为美国税务居民,手上那张香港保单派的分红,在美国税法眼里就是境外收入,要申报,可能要交税。

Start on the left. In the US, every household reports its total income to the IRS each year, and that means worldwide income, money earned abroad included, and then settles up. Once a client becomes a US tax resident, the dividends from their Hong Kong policy are foreign income as far as US tax law is concerned: reportable, and possibly taxable.

税率有多高?联邦所得税最高一档,2026 年夫妻合报大约从 77 万美金起;如果住在加州,再叠加州税,合计的边际税率可以到 50% 左右。 所以拿着香港保单的客户,看计划书上那个漂亮的分红数字时,要先在心里减掉这一块,算一算真正到手还剩多少。

How high can it go? The top federal bracket starts at roughly $770,000 for a married couple filing jointly in 2026. Add state tax for someone living in California and the combined marginal rate can reach around 50%. So a client holding a Hong Kong policy should mentally take that slice off the attractive dividend figure in the illustration and work out what actually reaches them.

再看右边。美国寿险的设计,本来就是在美国税法的框架里做的。客户要用钱的时候,常见的做法不是直接领,而是用保单贷款把钱借出来。 贷款不算当年收入,所以一般不用交所得税,钱也还留在保单里继续计息。

Now the right. A US life policy is designed inside the US tax framework from the start. When the client needs money, the usual route isn't a withdrawal but a policy loan. A loan isn't income for the year, so it generally isn't subject to income tax, and the money stays in the policy earning interest.

但这句话有前提,讲的时候一定要带上:保单要符合 §7702、不能是 MEC、保单不能失效。 保单贷款要付利息,借出来的钱会减少现金值和身故赔偿;如果借得太多导致保单失效,之前免税借出来的钱可能一次性变成应税收入。 所以"免税"是有条件的,不是无条件的。

But that statement comes with conditions, and you must say them out loud: the policy has to meet §7702, it can't be a MEC, and it has to stay in force. Policy loans carry interest and reduce the cash value and the death benefit. Borrow too much and let the policy lapse, and everything taken out tax-free can become taxable income all at once. So "tax-free" is conditional, not automatic.

打个比方:香港保单的分红像发奖金,到手要报税;美国保单是在符合规则的前提下,用自己的保单做抵押借钱,借款本身不是收入。

An analogy: a Hong Kong dividend is like a bonus, and a bonus gets reported. With a compliant US policy, the client borrows against their own policy, and a loan isn't income.

这是概念讲解,个案转介持牌跨境税务师或律师。

This is a conceptual overview; refer individual cases to a licensed cross-border tax professional or attorney.

互动设计Interaction

请一位伙伴回答:美国保单用什么方式拿钱、一般不算收入?(保单贷款)前提有哪三个?(符合 7702、不是 MEC、不失效)

Ask one person: how does a US policy pay out money that generally isn't income? (A policy loan.) What are the three conditions? (Meets §7702, not a MEC, stays in force.)

遗产税:非美国人免税额只有 $6 万Estate Tax: $60,000 for a Non-Resident

中国内地Mainland

有讨论,目前不征

Discussed, not levied

香港Hong Kong

2006 年起取消

Abolished in 2006

美国:实施 100 多年US: in force 100+ years

  • 公民 / 居民:全球资产超过 $1,500 万(2026)的部分,最高 40%
  • 非公民、非居民:美国境内资产超过 $6 万的部分,最高 40%,申报 Form 706-NA
  • 寿险身故赔偿,受益人收到不交所得税
  • Citizens and residents: worldwide assets above $15M (2026), taxed at up to 40%
  • Non-citizen non-residents: US assets above $60,000, up to 40%, on Form 706-NA
  • A life insurance death benefit is free of income tax to the beneficiary

常见做法:不可撤销人寿保险信托(ILIT)+ 人寿保险The usual structure: an irrevocable life insurance trust (ILIT) plus the policy

这一页讲遗产税,高净值客户最关心、也最容易被误导的一块。

This slide covers estate tax, the area high-net-worth clients care most about and are most often misled on.

先看三地谁收。中国内地有遗产税的讨论,但目前不征;香港 2006 年起取消了遗产税。 美国不一样,遗产税已经实施一百多年,流程很严谨。

First, who levies it. The mainland has discussed an estate tax but doesn't levy one. Hong Kong abolished its estate duty in 2006. The US is different: it has had an estate tax for more than a century, and the process is rigorous.

美国分两种人。第一种是美国公民和美国遗产税居民:人过世后清点全部资产,包括海外资产,超过免税额的部分要缴遗产税,最高税率 40%。 2026 年的免税额是 1,500 万美金,这个数字会调整,用之前要查当年的数。

The US treats two groups differently. For US citizens and US estate-tax residents, everything is counted at death, overseas assets included, and the amount above the exemption is taxed at up to 40%. The exemption for 2026 is $15 million. It changes, so check the current year's figure before quoting it.

第二种是非美国公民、也不是美国遗产税居民的人。很多客户以为"我不是美国人就和我无关",其实不是: 只要在美国境内有资产,比如房子,超过 6 万美金的部分就要缴遗产税,最高同样 40%,要申报 Form 706-NA。 6 万美金,一套房子的零头都不到,这是很多客户听到最吃惊的地方。

The second group is people who are neither US citizens nor US estate-tax residents. Plenty of clients assume that if they aren't American it doesn't concern them. It does: if they own assets located in the US, a house for example, the amount above $60,000 is subject to estate tax, again at up to 40%, reported on Form 706-NA. Sixty thousand dollars isn't even a fraction of a house, and that's the point that surprises clients most.

保险在这里扮演什么角色?美国寿险的身故赔偿,受益人收到不需要交所得税。 但如果总资产超过免税额,身故赔偿本身可能被计入遗产。所以保险不会让遗产税消失,它的作用是准备好交税的现金,或者通过结构把保单放到遗产之外。 最常见的结构,就是下面这一条:不可撤销人寿保险信托,ILIT,加上人寿保险。

Where does insurance fit? A US death benefit reaches the beneficiary free of income tax. But if the estate is above the exemption, the death benefit itself can be counted in it. So insurance doesn't make estate tax disappear. Its job is to provide the cash to pay it, or, with the right structure, to keep the policy outside the estate. The most common structure is the one at the bottom: an irrevocable life insurance trust, an ILIT, holding the policy.

信托怎么设、哪些资产算美国境内资产,都要律师来做。这是概念讲解,个案转介持牌跨境税务师或律师。

How the trust is drafted, and which assets count as US-situs, is work for an attorney. This is a conceptual overview; refer individual cases to a licensed cross-border tax professional or attorney.

互动设计Interaction

先问一句:"外国人在美国的遗产免税额,大家猜是多少?"让大家报个数,再揭晓 6 万美金,反差越大,印象越深。

Ask first: "What do you think the US estate exemption is for a foreigner?" Take a few guesses, then reveal $60,000. The bigger the gap, the better it sticks.

7702 与 MEC:香港保单可能不被当"保险"§7702 and MEC: When a Policy Isn't "Insurance"

IRC §7702:算不算人寿保险IRC §7702: is it life insurance?

  • 两种测试:CVAT,或 GPT + 现金值走廊测试
  • 通过才被视为人寿保险,身故理赔免所得税
  • 某些香港产品现金值相对保额太高,可能通不过:没有税务递延,每年征税,身故理赔也可能征税
  • Two tests: CVAT, or GPT plus the cash value corridor
  • Pass, and it counts as life insurance with an income-tax-free death benefit
  • Some Hong Kong products carry too much cash value for the face amount and can fail: no deferral, taxed every year, and the death benefit may be taxable too

MEC:算保险,但钱放得太快太多MEC: insurance, but funded too fast

  • 没通过 §7702A 的 7-pay test,被归为 MEC
  • 除身故理赔外,领取或贷款时先算收益、先征税(LIFO)
  • 59½ 岁前动用,另加 10% 罚款
  • Fail the §7702A seven-pay test and it becomes a MEC
  • Apart from the death benefit, withdrawals and loans come out gain first and are taxed (LIFO)
  • Before 59½, an extra 10% penalty applies

这一页两个名词最唬人,但讲明白了,客户就懂为什么香港保单到了美国"不灵"。

These two terms sound the most daunting, but once they're clear, the client understands why a Hong Kong policy stops working once they're in the US.

先看左边,§7702。这是美国税法里的一条,它像一把尺子,规定什么样的合同才算"人寿保险"、才能享受寿险的税务待遇。 它量的是保额和现金值之间的关系:一个保额,最多能配多少现金值。尺子有两种量法,一种叫 CVAT,现金价值累积测试; 另一种叫 GPT 加现金值走廊测试。通过其中一种,才被视为人寿保险,身故理赔免所得税,现金值增长可以递延纳税。

Start on the left with §7702. It's a section of the US tax code, and it works like a ruler: it defines which contracts count as life insurance and qualify for life insurance tax treatment. What it measures is the relationship between face amount and cash value: how much cash value a given face amount can carry. There are two ways to measure. One is CVAT, the cash value accumulation test; the other is the guideline premium test plus the cash value corridor. Pass one and the contract is life insurance: the death benefit is free of income tax and cash value growth is tax-deferred.

问题来了:香港很多储蓄型产品,现金值相对保额放得特别满,有可能超出这把尺子允许的范围。 通不过 §7702,在美国税法看来它就不算人寿保险,没有税务递延,增长每年要征税,连身故理赔都可能被征税。

Here's the problem. Many Hong Kong savings products are loaded with cash value relative to the face amount and can fall outside what the ruler allows. Fail §7702, and under US tax law the contract isn't life insurance at all: no deferral, growth taxed every year, and even the death benefit may be taxed.

再看右边,MEC,修正型养老合同。注意它和左边不是一回事:MEC 已经通过了 §7702,算是人寿保险, 只是保费缴得太快、太多,没通过 §7702A 的 7-pay test,也就是七年保费测试。 一旦成了 MEC,身故理赔照样免所得税,但活着的时候拿钱就麻烦了:不管是领取还是贷款,都先算收益、先征税,这叫 LIFO; 59½ 岁之前动用,还要额外罚 10%。本来保单贷款不算收入,这个好处在 MEC 身上就没有了。

Now the right: the MEC, the modified endowment contract. Note that it's not the same thing as the left-hand box. A MEC has passed §7702 and is life insurance, but the premiums went in too fast and too heavy, so it failed the §7702A seven-pay test. Once it's a MEC, the death benefit is still free of income tax, but taking money out during life gets expensive: withdrawals and loans alike come out gain first and are taxed, which is LIFO, and before 59½ there's an extra 10% penalty. The advantage of loans not counting as income is lost on a MEC.

一句话分清:§7702 决定算不算保险;MEC 是算保险了,但钱放太快,取钱的税务优势没了。 这两道测试都是冲着"把大笔钱塞进保单避税"来的,§7702 是 1984 年立的,MEC 规则是 1988 年加的。

One line to keep them apart: §7702 decides whether it's insurance at all; a MEC is insurance, but funded too fast, so the tax advantage on withdrawals is gone. Both tests exist to stop large sums being parked in policies to avoid tax: §7702 dates from 1984 and the MEC rules from 1988.

某一张保单到底过不过、是不是 MEC,要看合同全文和客户的报税情况,我们不能替客户下结论。 这是概念讲解,个案转介持牌跨境税务师或律师。

Whether a particular policy passes, or is a MEC, depends on the full contract and the client's filing picture, and we can't make that call for them. This is a conceptual overview; refer individual cases to a licensed cross-border tax professional or attorney.

互动设计Interaction

自测两问:决定"算不算保险"的那一条叫什么?(§7702)算保险、但钱放太快的那种叫什么?(MEC)

Two self-check questions: what's the section that decides whether it's insurance at all? (§7702.) What do you call a policy that is insurance but was funded too fast? (A MEC.)

案例:张女士的申报与 MEC 困扰Case: Ms. Zhang's Reporting and MEC Problem

张女士在香港买了一张年缴 75 万的保单,经纪人说能做养老规划,还能解决移民美国后的遗产税。Ms. Zhang bought a Hong Kong policy at 750,000 a year, told it would fund her retirement and solve US estate tax after she emigrated.

  • FATCA:现金值超过 $25 万,须如实申报FATCA: cash value above $250,000 must be reported
  • 现金值与保额的比例超出美国规定,构成 MECThe cash-value-to-face ratio falls outside US rules, so it's a MEC
    • 除身故理赔外,领取增长都要缴税Everything but the death benefit is taxed on the way out
    • 59½ 岁前动用,另罚 10%Before 59½, a further 10% penalty
  • 最后只剩等身故理赔,而同样保障,香港价格是美国的 2–3 倍All that's left is the death benefit, at two to three times the US price for the same cover

多花了钱,没换来税务优势More money, none of the promised tax treatment

这是一个培训案例,把前面讲的 FATCA 和 MEC 落到一个具体的人身上。

This is a training case. It takes FATCA and the MEC rules we've just covered and puts them on one real-world client.

背景是这样的:张女士在香港买了一张保单,每年缴费人民币 75 万。当时的经纪人告诉她,这张保单既能做养老规划, 又能解决她将来移民美国以后的遗产税问题。听起来很完美。

The background: Ms. Zhang bought a policy in Hong Kong with premiums of RMB 750,000 a year. The agent told her it would fund her retirement and also solve her estate tax problem once she emigrated to the US. It sounded perfect.

真相是,一个已经持有、或者将来打算持有美国身份的人,买非美国的保单,会撞上两道难题。

The reality is that someone who holds, or plans to hold, US status runs into two problems when they buy a non-US policy.

第一道是申报。美国现在在全球加紧追税,按 FATCA 的规则,非美国保单的现金值超过 25 万美金,就必须如实申报。 张女士这么大额的保单,现金值很快就会过线,等于从一开始就背上了申报义务。

The first is reporting. The US is tightening its global tax net, and under FATCA a non-US policy with cash value above $250,000 must be reported. A policy as large as Ms. Zhang's crosses that line quickly, so she takes on a reporting duty almost from day one.

第二道更要命,是 MEC。就算张女士老老实实申报了,多数香港保单和美国保单的基本设计不同,现金值和保额的比例大多超出美国的规定, 于是被认定为 MEC。MEC 的两个后果,上一页讲过:第一,除了身故理赔,保单的任何增长在领取使用时都要缴税; 第二,59½ 岁之前动用现金值,还要再罚 10%。如果连 §7702 都通不过,情况还会更糟。

The second is worse: the MEC. Even if she reports faithfully, most Hong Kong policies are designed differently from US ones, and their cash-value-to-face ratio usually falls outside US rules, so the policy is treated as a MEC. The two consequences are the ones from the last slide: first, apart from the death benefit, any growth is taxed when she takes it out; second, touching the cash value before 59½ adds a 10% penalty. If the policy fails §7702 outright, it's worse still.

所以张女士的结局是:经纪人说的税务优惠一样都没有,反而多了申报的麻烦,动用现金值要缴税,提前动用还要罚款。 这张保单现在最好的用途,只剩下等身故理赔。可是同样的保障,香港的价格比美国贵 2 到 3 倍,多花了钱,没换来更好的保障,可以说得不偿失。

So here's where she ends up: none of the promised tax benefits, plus a reporting burden, tax when she uses the cash value, and a penalty if she uses it early. The best use left for the policy is the death benefit. Yet for the same cover, the Hong Kong price is two to three times the US one. She paid more and got no better protection, which is a poor trade.

讲这个案例,不是让大家去否定客户手上的香港保单,而是提醒:身份一变,同一张保单的意义就变了。 客户手上已经有这样的保单,该不该留、怎么处理,请转介持牌跨境税务师或律师来判断。这是概念讲解,不是个案意见。

The point of this case isn't to dismiss the Hong Kong policies clients already own. It's that when a client's status changes, the same policy means something different. Whether to keep an existing policy, and what to do with it, is for a licensed cross-border tax professional or attorney to judge. This is a conceptual overview, not advice on any individual case.

互动设计Interaction

讲完问两题:非美国保单现金值超过多少要申报?(25 万美金)MEC 在 59½ 岁前动用现金值罚多少?(10%)

Close with two questions: above what cash value must a non-US policy be reported? ($250,000.) What's the penalty for using a MEC's cash value before 59½? (10%.)

海外保单:1% / 4% 消费税与账户申报Offshore Policies: Excise Tax and Reporting

外国保险消费税 IRC §4371Foreign insurance excise tax, IRC §4371

  • 美国纳税人向外国保险公司缴保费,可能触发
  • 人寿、健康、意外与年金通常按保费 1%
  • 财产与责任险通常 4%
  • 有申报责任的,通常以 Form 720 按季申报
  • Can apply when a US taxpayer pays premium to a foreign insurer
  • Life, health, accident and annuities: usually 1% of premium
  • Property and liability: usually 4%
  • Where it applies, typically filed quarterly on Form 720

漏报海外金融账户的代价The cost of missing a foreign account

  • 有现金值的外国寿险或年金,可能要报 FBAR 和 / 或 Form 8938
  • FBAR:所有外国账户全年合计最高余额超过 $10,000
  • 8938:门槛依报税身份与是否住海外而不同
  • FBAR 非故意违规按每份年报计罚;故意违规可能面临高额民事罚款和刑事责任
  • 8938 漏报通常先罚 $10,000,通知后仍不补报,追加最高 $50,000
  • A foreign policy or annuity with cash value may require an FBAR and/or Form 8938
  • FBAR: aggregate foreign balances above $10,000 at any point in the year
  • 8938: thresholds vary with filing status and residence abroad
  • Non-wilful FBAR violations are penalised per annual report; wilful ones risk heavy civil penalties and criminal liability
  • A missed 8938 usually starts at $10,000, plus up to $50,000 more if not cured after notice

这一页讲两笔很多人完全没听过的账,却是移民客户最容易踩的雷。

This slide covers two costs most people have never heard of, and they're exactly where emigrating clients tend to trip.

先看左边,外国保险消费税,税法条文是 §4371。美国纳税人向外国保险公司缴保费,可能触发这笔税: 人寿、健康、意外和年金,通常按保费的 1%;财产险和责任险,通常是 4%。有申报责任的,通常要用 Form 720 按季度申报缴纳。 问题在于,很多客户当年买香港保单时还是中国居民,压根没想到,等自己成了美国纳税人,之后每缴一次海外保单的保费,都可能牵出这笔税。

Start on the left: the foreign insurance excise tax, section 4371 of the tax code. When a US taxpayer pays premium to a foreign insurer, this tax can apply: usually 1% of premium for life, health, accident and annuities, and usually 4% for property and liability cover. Where it applies, it's typically filed and paid quarterly on Form 720. The catch is that many clients bought their Hong Kong policy while still Chinese residents and never imagined that, once they became US taxpayers, every subsequent premium on that policy could trigger this tax.

再看右边,海外账户申报。有现金价值的外国寿险或年金,在美国可能被当作海外金融资产,要申报。 常见的有两张表:一张是 FBAR,只要所有外国金融账户全年合计的最高余额超过 1 万美金,就可能要报; 另一张是 Form 8938,门槛按报税身份、是不是住在海外而不同。

Now the right: offshore account reporting. A foreign life policy or annuity with cash value may be treated in the US as a foreign financial asset that has to be reported. There are two common forms. One is the FBAR, which may be required once the combined highest balance of all foreign financial accounts tops $10,000 at any point in the year. The other is Form 8938, whose threshold depends on filing status and whether the person lives abroad.

不报的代价很重。FBAR 如果是非故意违规,通常按每一份年度报告计罚;如果被认定是故意不报,可能面临高额的民事罚款,甚至刑事责任。 Form 8938 漏报,通常先罚 1 万美金;收到国税局通知以后还不补报,追加罚款最高 5 万美金。

The penalties for not filing are steep. A non-wilful FBAR violation is usually penalised per annual report; a wilful one can bring heavy civil penalties and even criminal liability. A missed Form 8938 usually starts at $10,000, and if it still isn't filed after an IRS notice, additional penalties of up to $50,000 can follow.

打个比方:这就像出境时带了一大笔现金不申报,被查到的时候不只是补上那么简单,是连本带罚。 所以税务这一部分讲到这里,大家记住一句话:同一张保单,客户的身份一变,它在税法上的待遇就跟着变。

An analogy: it's like carrying a large amount of cash across a border without declaring it. If it's found, you don't simply settle up; the penalties come on top. So as we finish the tax section, hold on to one line: the same policy is treated differently by the tax code the moment the client's status changes.

该不该报、报哪张表、怎么补报,我们不能替客户判断。这是概念讲解,个案转介持牌跨境税务师或律师。

Whether a client must file, which form, and how to catch up are not calls we can make. This is a conceptual overview; refer individual cases to a licensed cross-border tax professional or attorney.

互动设计Interaction

请大家抢答:海外人寿保单的保费消费税通常是多少?(1%)FBAR 的门槛是多少?(全年合计最高余额超过 1 万美金)

First to answer: what's the usual excise tax rate on premium for a foreign life policy? (1%.) What's the FBAR threshold? (A combined highest balance above $10,000 during the year.)

严进宽出:进门最严,理赔最简Strict In, Easy Out

"严进":核保最严Strict in: the toughest underwriting

  • 美国、香港核保比内地严,美国比香港更严
  • 除体检和财务,还看保额与收入是否匹配、职业、旅行居住地、运动爱好
  • 核心是"可核保性 Insurability":没有美国身份、也没有较强的美国资产联系,承保不了
  • 香港没有这道门槛,很多产品专为内地客户定制
  • US and Hong Kong underwriting is stricter than the mainland's, and the US is stricter still
  • Beyond medical and financial checks: face versus income, occupation, travel and residence, hobbies
  • The core is insurability: with no US status and no substantial US asset connection, the case won't be written
  • Hong Kong has no such gate; much of its shelf is built for mainland buyers

"宽出":理赔最简Easy out: the simplest claims

  • 内地核保简便,手机上就能办、上传体检资料
  • 美国和香港须在当地申请、当地体检
  • 进门查得细,理赔通常就是填表、交医疗资料
  • 前提:投保时如实告知
  • Mainland underwriting is easy: done on a phone, medical records uploaded
  • The US and Hong Kong require applying and taking the exam locally
  • Checked thoroughly at the door, a claim is usually forms and medical records
  • Provided the application was fully truthful

讲完税务,回到"为什么在美国买"的第五点:严进宽出。这四个字是美国保险的精髓,客户一听就记住。

With tax done, we return to the fifth reason for buying in the US: strict in, easy out. Those four words capture American insurance, and clients remember them the first time they hear them.

先看左边,进门有多严。美国和香港的核保都比内地严,美国又比香港更严。 看病史的年限也不一样:美国通常问 5 到 10 年,香港 3 到 7 年,内地 6 个月到 2 年。 除了常规的体检和财务核保,美国还要看保额和收入匹不匹配、做什么职业、常去哪里旅行居住、有没有高风险的运动爱好。

Start on the left: how strict the door is. US and Hong Kong underwriting are both stricter than the mainland's, and the US is stricter than Hong Kong. The medical look-back differs too: the US usually asks about 5 to 10 years, Hong Kong 3 to 7, the mainland 6 months to 2 years. On top of the usual medical and financial underwriting, US carriers look at whether the face amount fits the income, the occupation, where the person travels and lives, and any high-risk sports or hobbies.

最核心的一关叫"可核保性",英文 Insurability。没有美国身份、也和美国没有较强资产联系的人,美国公司承保不了。 道理很简单:在美国没有资产,将来就没有美国的税务负担,也就没有买这张保单的理由。哪些联系算数,下一个模块会专门讲。 香港正好相反,几乎没有这道门槛,很多产品就是专门为内地客户量身定制的。

The key gate is called insurability. A person with no US status and no substantial asset connection to the US can't be written by a US carrier. The logic is simple: no US assets means no future US tax liability, and so no reason for the policy. Which connections count is the subject of the next module. Hong Kong is the opposite; there's almost no such gate, and many products are designed specifically for mainland clients.

再看右边,出门。内地核保最简便,手机上就能办,上传体检资料就行;美国和香港则必须本人到当地申请、当地体检。 但正因为进门查得细,美国保险理赔时手续通常很简单,填表、交医疗资料就可以。

Now the right: the way out. Mainland underwriting is the easiest, done on a phone with medical records uploaded. The US and Hong Kong require the client to apply and take the exam in person, locally. But precisely because everything is checked at the door, a US claim is usually simple: a claim form and the medical records.

这里有个前提一定要讲:投保时如实告知。如果当初有隐瞒,两年争议期内保险公司照样会回头查。 "宽出"宽的是手续,不是对隐瞒的宽容。

There's a condition you must state: full disclosure on the application. If something was concealed, the insurer can still go back and check within the two-year contestability period. "Easy out" means easy paperwork, not tolerance for concealment.

打个比方:严进宽出像一所名校,入学考试特别难,可一旦录取,毕业就很顺;不像有的地方,进去容易,出来反而处处是关卡。

An analogy: strict in, easy out is like a top school with a brutal entrance exam, where once you're admitted, graduating is smooth. Some places are the reverse, easy to get into and full of hurdles on the way out.

互动设计Interaction

问大家:美国核保最看重的那一关叫什么?(可核保性 Insurability)"宽出"的前提是什么?(如实告知)

Ask the room: what's the key gate in US underwriting? (Insurability.) What does "easy out" depend on? (Full disclosure.)

指数型万能险(IUL):美国的特色产品Indexed UL: A Distinctly American Product

  • 香港分红险:分红跟公司投资表现挂钩,非保证部分不透明
  • 美国 IUL:钱不直接进股市,参照标普 500 等指数计息
  • 指数下跌那年有保底(通常 0%),现金值不因指数下跌而亏损,但保单费用照扣
  • "长期 6–7%"是历史回看,不是承诺;演示利率受 AG 49 限制
  • Hong Kong participating policies: dividends follow the insurer's investments, and the non-guaranteed part isn't transparent
  • US IUL: the money doesn't go into the market; interest is credited by reference to an index such as the S&P 500
  • In a down year there's a floor (usually 0%): cash value doesn't lose to the index, but policy charges are still deducted
  • "6–7% over the long run" is a historical lookback, not a promise; illustrated rates are limited by AG 49
1583定期寿险Term life 1762终身寿险Whole life 1979万能寿险Universal life 1985投资型万能寿险Variable universal life 1997指数型万能寿险Indexed universal life

"为什么在美国买"的第六点:指数型万能险,IUL。前面讲收益时我们已经认识过它,这里从"为什么选美国"的角度再讲一遍。

The sixth reason to buy in the US: indexed universal life, IUL. We met it when we talked about returns; here we look at it from the angle of why the US.

先看左边。香港的产品也很丰富,主力是分红险。分红险的非保证部分,跟保险公司自己的投资表现挂钩,投得好分得多,投得差分得少, 客户很难看清里面是怎么算的。

Start on the left. Hong Kong has a wide shelf, and its mainstay is the participating policy. The non-guaranteed part of a participating policy follows the insurer's own investment results: good years pay more, bad years pay less, and it's hard for the client to see how the number is worked out.

美国的 IUL 不一样。客户的钱不直接进股市,保险公司只是参照标普 500 这类指数的表现,按合同里写好的上限、参与率给保单计息。 指数跌的那一年,有保底,通常是 0%,所以现金值不会因为指数下跌而亏损。 但这里一定要讲完整:保单的费用和保险成本每年照扣,所以保底不等于现金值一分不少。我们说"保底",不说"保本"。

A US IUL works differently. The client's money doesn't go into the stock market; the insurer credits interest by reference to an index such as the S&P 500, using the cap and participation rate written into the contract. In a year the index falls there's a floor, usually 0%, so the cash value doesn't lose money because the index dropped. But say the whole sentence: policy charges and the cost of insurance are still deducted every year, so a floor doesn't mean the cash value can never go down. We say "floor," never "principal guaranteed."

培训里常听到的"长期 6% 到 7%",是拿过去的指数做的历史回看,不是承诺;给客户看的演示利率,受监管规定 AG 49 的限制。 实际计息看上限、参与率和当年的指数表现。

The "6% to 7% over the long run" you'll hear in training is a historical lookback on past index performance, not a promise. The rates shown to clients in illustrations are limited by the regulation known as AG 49. Actual crediting depends on the cap, the participation rate and each year's index.

再看右边这条产品发展线:1583 年伦敦已经有一年期的定期寿险;1762 年,伦敦的 Equitable 开始卖终身寿险;1979 年,万能寿险;1985 年,投资型万能寿险; 1997 年,指数型万能寿险。IUL 是站在前面几代产品的基础上长出来的。 美国的主要股指有近百年、公开可查的历史,这是 IUL 能在美国做起来、香港和内地目前没有同类主流产品的原因之一。

Now the timeline on the right: one-year term policies in London by 1583; whole life from London's Equitable in 1762; universal life in 1979; variable universal life in 1985; indexed universal life in 1997. IUL grew out of the generations before it. The major US indexes have nearly a century of public, verifiable history, which is one reason IUL took hold in the US while Hong Kong and the mainland have no mainstream equivalent today.

打个比方:分红险像把钱交给别人去开船,收成看船长;IUL 像一部有地板的电梯,指数涨的时候跟着往上走,跌的时候停在原地,只是电费每月照交。

An analogy: a participating policy is like handing your money to someone else's ship, and the catch depends on the captain. IUL is like a lift with a floor: it rises with the index and holds its level when the index falls, though the electricity bill still arrives every month.

合规提醒Compliance

对客户不说"保本""稳赚 6–7%"。说"有保底(通常 0%),费用照扣;演示利率不是保证"。

Never tell a client "principal guaranteed" or "a sure 6–7%." Say "there's a floor, usually 0%, charges still apply, and the illustrated rate isn't guaranteed."

互动设计Interaction

问一位伙伴:指数下跌那年,IUL 的现金值会不会因为指数下跌而亏?(不会,有保底)那现金值会不会少?(可能,因为费用照扣)

Ask one person: in a year the index falls, does IUL cash value lose money to the index? (No, there's a floor.) Can the cash value still go down? (Yes, because charges are still deducted.)

最容易讲混的 5 对概念Five Pairs People Mix Up

预定费率 ↔ 预定利率Loading ↔ assumed rate

费率是公司的成本预测,越低保费越便宜;利率是给客户的回报假设,越高保费越便宜The loading is the carrier's cost forecast: lower means cheaper. The assumed rate is the return assumption: higher means cheaper

CRS ↔ FATCA

CRS 是中港走的,信息交换回中国;FATCA 是美国走的,美国没加入 CRS,境内账户信息不外报CRS is what China and Hong Kong use, reporting back to China. FATCA is the US system; the US never joined CRS, so US accounts aren't reported out

7702 ↔ MEC

7702 决定算不算保险;MEC 是算保险了,但钱放太快,领取要先缴税,59½ 岁前动用罚 10%§7702 decides whether it's insurance at all. A MEC is insurance but funded too fast: withdrawals are taxed first, with 10% extra before 59½

现金价值 ↔ 保额Cash value ↔ face amount

现金价值是活着时能取、能贷的钱;保额是人走后赔给受益人的钱Cash value is what you can take or borrow while alive. The face amount is what the beneficiary receives after

争议期 ↔ 免责条款Contestability ↔ exclusions

争议期是投保后 1–2 年内,公司可回查当初的告知;免责条款是合同写明不赔的情形,与时间无关Contestability is the first one to two years, when the insurer can recheck the application. Exclusions are what the contract never covers, whenever it happens

最后一页,挑五对最容易讲混的概念,帮大家和客户把线理顺。建议的讲法是:随便挑一对,先问客户"这两个有什么区别",等他说完,再用这一页给答案。

One last slide: five pairs of terms that get mixed up most often, so you and your clients can keep them straight. The suggested approach: pick any pair, ask the client "what's the difference between these two?", let them answer, then use this slide to settle it.

第一对,预定费率和预定利率。费率是公司对自己成本的预测,成本压得低,保费就便宜;利率是公司给客户的回报假设,利率定得高,保费也能便宜。 两个都能把保费往下压,一个看成本,一个看回报,方向正好相反。

First pair: the loading and the assumed interest rate. The loading is the carrier's forecast of its own costs; keep costs low and the premium is cheaper. The assumed rate is the return the carrier assumes for the client; set it higher and the premium is cheaper too. Both push the premium down, one through cost and one through return, from opposite directions.

第二对,CRS 和 FATCA。CRS 是中国、香港走的这一套,信息会交换回中国;FATCA 是美国自己的一套,美国没有加入 CRS, 在美国开的账户信息不通过 CRS 往外报。还是那句话:讲它是为了看清信息往哪里报,不是为了躲税。

Second pair: CRS and FATCA. CRS is the system China and Hong Kong use, and information flows back to China. FATCA is the US's own system; the US never joined CRS, so accounts opened in the US aren't reported out through it. Same reminder as before: we explain it to show where information goes, not to help anyone avoid tax.

第三对,7702 和 MEC,这一对最容易讲错。7702 是合格线,决定一张合同在美国税法上算不算保险; MEC 是已经算保险了,但保费缴得太快太多,没通过七年保费测试。 结果是身故理赔照样免所得税,但活着时领取或贷款要先缴税,59½ 岁前动用还要罚 10%。不要说成"MEC 就不算保险了"。

Third pair: §7702 and MEC, the one most often got wrong. §7702 is the qualifying line that decides whether a contract counts as insurance under US tax law. A MEC already counts as insurance, but it was funded too fast and too heavily and failed the seven-pay test. The death benefit is still income-tax-free, but withdrawals and loans during life are taxed first, with a 10% penalty before 59½. Don't say a MEC "isn't insurance any more."

第四对,现金价值和保额。现金价值是保单里你自己活着的时候能取、能借的钱;保额,也就是身故赔偿,是人走了以后赔给受益人的钱。 一个是活着用的,一个是身后给的。

Fourth pair: cash value and the face amount. Cash value is the money in the policy that you can take out or borrow while you're alive. The face amount, the death benefit, is what goes to the beneficiary after you're gone. One is for living, one is for those left behind.

第五对,争议期和免责条款。争议期是投保后的头一两年,保险公司可以回头查你当初有没有如实告知:内地是 2 年,香港 1 到 2 年,美国最多 2 年。 免责条款是合同里白纸黑字写明、什么时候发生都不赔的那些情形,和时间没有关系。

Fifth pair: contestability and exclusions. The contestability period is the first year or two after issue, when the insurer can go back and check whether the application was truthful: two years on the mainland, one to two in Hong Kong, at most two in the US. Exclusions are the situations written into the contract that are never covered, whenever they happen. Time has nothing to do with them.

这五对讲清楚了,客户以后再听到这些词,就不会被绕进去。今天的幻灯片就到这里,更完整的数字和出处,在下面的全文里。谢谢大家。

Once these five pairs are clear, clients won't get tangled up the next time they hear the terms. That's the end of today's slides; the fuller figures and sources are in the article below. Thank you, everyone.

互动设计Interaction

先把右边一栏遮住,只露左边五对,请伙伴两两一组,一人问一人答,每对 30 秒,答完再揭开对照。

Cover the right-hand column and show only the five pairs. Put people in twos, one asking and one answering, 30 seconds a pair, then reveal the answers to check.

先说清楚三件事Three things before we start

一、这不是税务或法律意见。涉及 FATCA、7702、MEC、遗产税、 FBAR 的个案,必须转介持牌的跨境税务师或律师。你可以讲概念,不能替客户下结论。

One: this is not tax or legal advice. Any live case touching FATCA, §7702, MEC, estate tax, or FBAR goes to a licensed cross-border tax professional or attorney. You can explain the concepts; you cannot conclude for the client.

二、所有数字都有时效。数据年份已尽量标注。 免税额、税率、市场份额、公司排名每年都变。

Two: everything here ages. Years are noted where known. Exemptions, rates, market shares, and rankings all move annually.

三、执业地域。 你持有的是美国的州执照。招揽行为必须发生在你有执照的辖区内, 不要在你没有执照的地方招揽。第 7 节的 Nexus 规则解决的是"客户能不能买", 不解决"你能在哪里卖",这是两件事。

Three: where you may solicit. Your licence is a US state licence. Solicitation has to happen where you are licensed: do not solicit in a jurisdiction where you are not. The Nexus rules in section 7 answer whether a client may buy; they do not answer where you may sell. Two different questions.

培训录像Training recording

Raymond,2026-06-30,约 1 小时 40 分钟。本页按这次培训整理, 录像里口头说的数字如果和本页不一致,以本页为准。

Raymond, 30 June 2026, about 1 hour 40 minutes. This page is written up from that session; where a figure said on the recording differs from this page, use the page.

一页速览One-page snapshot

维度Dimension中国内地Mainland China香港Hong Kong美国United States
市场历史Market age40 多年40-odd years160 多年160-odd years260 多年260-odd years
公司数量Carriers寿险 93 家93 life159 家(含非寿险)159 (all lines)寿险 + 健康险 727 家727 life and health
市场集中度Concentration前 3 家约占 40%+Top 3 hold 40%+约 10 家才够一半~10 to reach half分散Dispersed
寿险成本Cost of cover约美国的 5–6 倍~5–6× the US约美国的 3 倍~3× the US最低Lowest
计价币种Currency不可外汇计价RMB only可用美元USD available美元USD
预期收益Assumed return2–3.5%2–3.5%3.5–5.5%3.5–5.5%3.5–7.5%3.5–7.5%
产品种类Product shelf少Narrow较多Broader繁多Widest
重疾保障Critical illness单独买重疾险Separate CI policy单独买,多为分红型Separate, mostly participating生前福利条款并入寿险Living benefit riders on the life policy
核保Underwriting简单Light严格Strict非常严格Strictest
健康问题回溯Health lookback多为 6 个月–2 年Mostly 6 months–2 years多为 3–7 年Mostly 3–7 years多为 5–10 年Mostly 5–10 years
争议期Contestability2 年2 years1–2 年1–2 years最多 2 年2 years max
免责条款Exclusions多Many较少Fewer少Fewest

1. 为什么美国保费最便宜1. Why US premiums are the lowest

粗略地说,美国 ≈ 香港的 1/3、内地的 1/5–1/6。 这个比例不一定精确,但总体趋势成立。 倍数本身不要紧,底下的三个原因才是你能讲给客户听的东西。

Roughly, the US costs one-third of Hong Kong and one-fifth to one-sixth of the mainland. The ratio may not be exact, but the direction holds. The ratio isn't the point. The three reasons underneath it are what you can actually explain.

① 预定费率低,因为竞争够激烈

① Lower loadings, because competition is real

预定费率是公司对自身成本的预测(销售、行政、运营)。 美国有 727 家人寿/健康保险公司在抢同一批客户, 不调费率就抢不到;中港各自只有约百家,且香港市场高度集中在少数外资巨头手里, 不必靠降价抢客户。

The loading is the carrier's own cost forecast (distribution, administration, operations). The US has 727 life and health carriers competing for the same buyers, so pricing has to move. Each of the other two has roughly a hundred, and Hong Kong's is concentrated in a handful of foreign groups that don't need to cut price to win.

  • 内地:寿险公司 93 家、财产险公司 89 家。2025 年中国人寿一家占约 21.8%, 加上平安、太平洋,前三家约占 四成以上。
  • Mainland: 93 life and 89 property carriers. In 2025 China Life alone held about 21.8%; with Ping An and CPIC, the top three hold over 40%.
  • 香港:截至 2025 年底 159 家保险公司、1,477 家代理机构、约 8.3 万名持牌人士。 按有效业务保费,友邦第一,约占 11.2%;约 10 家合起来才到一半,前 15 家合计约 96%。 新单这几年汇丰人寿、恒生保险增长较快。
  • Hong Kong: at end-2025, 159 insurers, 1,477 agencies, and about 83,000 licensed individuals. By in-force premium AIA leads with about 11.2%; it takes about ten carriers to reach half, and the top fifteen hold about 96%. HSBC Life and Hang Seng have grown fastest in new business recently.
  • 美国:寿险保费约占全球寿险保费的 24.4%; 算上财产、意外险,美国保费约占全球的 44.8%。
  • United States: about 24.4% of the world's life premium, and about 44.8% of all premium once property and casualty are included.

② 预期利率高,因为经济与市场更深

② A higher assumed rate, because the market is deeper

预期利率是定价时假设的年收益率。利率越高,保费可以定得越低。 内地寿险预定利率长期被定在 2.5%,到 2013 年 8 月才上调到 3.5%。

The assumed rate is what the carrier presumes it can earn. The higher it is, the lower the premium can be. The mainland's assumed rate sat at 2.5% for years and only rose to 3.5% in August 2013.

这也是内地客户去香港买保险的一个主要动机:换成美元计价, 给人民币资产加一层汇率上的分散。

It is also a main reason mainland clients buy in Hong Kong: a USD-denominated policy, which spreads the currency risk on RMB assets.

别和 AG 49 混淆:AG 49(2020-11-25 生效的修订版) 管的是 IUL 的演示利率,不是预期利率,也不是保单真实回报率。

Don't confuse this with AG 49 (the revision effective 25 Nov 2020), which governs an IUL's illustrated rate, not the pricing assumption and not the actual return.

③ 死亡率低,因为美国人更长寿

③ Lower mortality, because people live longer

生命表列出某年龄的人一年内死亡的概率。核心规律: 人活得越久,保费越低。理赔越晚,公司这笔钱能投资的时间越长。 生命表的最长寿命:内地与香港 100–105 岁,美国 120 岁。

A mortality table gives the probability of death within a year at each age. The rule: the longer people live, the cheaper cover gets: a later claim means the carrier holds and invests the money for longer. Terminal ages in the tables: 100–105 in the mainland and Hong Kong, 120 in the US.

用一个简化公式就能把第三点算给客户看: 保费 = 死亡率 × 保额 ÷ (1 + 3%),只考虑死亡率这一项。 40 岁男性 $100 万定期寿:以内地为基准 $1, 香港约 $0.71,美国约 $0.52。

The third point reduces to one formula you can run in front of a client: premium = mortality × face ÷ (1 + 3%), mortality only. For a male 40 with $1M of term: index the mainland at $1, Hong Kong is about $0.71, the US about $0.52.

仅凭死亡率这一项,美国保费就已经约是内地的一半、香港的七成。 另外两个原因还没算进去。

On mortality alone, the US is already about half the mainland and seventy percent of Hong Kong, before the other two reasons are counted at all.

2. 三地监管:谁在替保单把关2. Who regulates what

中国内地

Mainland China

1980 年恢复保险代理业务,1992 年友邦把个人代理销售模式带进来。 监管较严,受内地法律保护。市场结构集中,前几家就吃掉大半份额, 这也是费率降不下来的原因之一。

Agency business resumed in 1980; AIA brought the individual-agent model in 1992. Regulation is tight and mainland law applies. The market is concentrated: a handful of carriers hold most of it, which is part of why pricing doesn't fall.

香港

Hong Kong

奉行自由主义、长期依赖行业自律。 保监局(IA)2016 年才开始监管。 外资公司注册地多在开曼/百慕大,合同可能受注册地法律调整, 这一条对将来要打官司的客户很重要。

A liberal regime that leaned on self-regulation for a long time; the Insurance Authority only began supervising in 2016. Many carriers are incorporated in Cayman or Bermuda, so the contract may be governed by that jurisdiction's law, which matters a great deal if it ever comes to a dispute.

最大的友邦(AIA)1919 年在上海成立,原是美国 AIG 旗下公司; 2008 年 AIG 接受政府救助后被要求出售海外业务,友邦由此独立。

The largest, AIA, was founded in Shanghai in 1919 as part of the US group AIG; after AIG's 2008 government rescue it had to sell overseas businesses, and AIA became independent.

美国

United States

各州各有保险法,监管严格。 不允许保险公司虚报保单回报率招揽客户(AG 49 就是干这个的)。 各州设有保障协会,公司必须设立专门赔付账户并接受季度审计。

Every state has its own insurance code and supervision is strict. Carriers may not overstate illustrated returns to attract business; that's what AG 49 exists for. State guaranty associations sit behind it, and carriers must hold dedicated reserves subject to quarterly audit.

美国寿险公司出问题时不走普通破产程序,而是由州保险厅接管;被收购时,收购方须承担原有赔付责任; 各州还有保障协会(guaranty association)兜底。但保障协会的赔付有上限(各州不同), 历史上也确有寿险公司倒闭。

A US life carrier in trouble goes into state receivership rather than ordinary bankruptcy; an acquirer assumes the existing obligations; and every state has a guaranty association behind it. But guaranty association coverage is capped (the cap varies by state), and US life carriers have failed before.

州一级监管还有一个你会碰到的后果:保险公司想在生前福利里加一种疾病, 要在各州分别报批,不是改一次就全国生效。所以同一个产品在不同州的条款可能不一样, 比如国家人寿在纽约州的重疾清单,培训时比其他州的 13 项还少 6 项。 给纽约客户讲生前福利,先查纽约版条款。

State-level regulation has a consequence you will run into: to add a condition to a living benefit rider, a carrier has to file it state by state; one change does not go national. The same product can therefore read differently by state. National Life's New York critical illness list, at the time of the training, had six fewer conditions than the thirteen elsewhere. For a New York client, check the New York contract first.

产品货架:三地各卖什么The shelf: what each market sells

市场Market主力产品Main products
内地Mainland定期寿险、终身寿险、储蓄型寿险;重疾险另买Term, whole life, and savings life; critical illness bought separately
香港Hong Kong分红型长期储蓄险、高端医疗险、分红型终身重疾险Participating long-term savings, high-end medical, and participating whole-life critical illness
美国United States定期、分红终身寿、万能(UL)、保证型万能(GUL)、投资型万能(VUL)、指数型万能(IUL); 重疾、慢性病、末期疾病多以生前福利条款放进同一张寿险保单Term, participating whole life, UL, guaranteed UL, variable UL, and indexed UL; critical, chronic, and terminal illness mostly sit in the same life policy as living benefit riders

3. 内地 vs 香港3. Mainland versus Hong Kong

香港保险Hong Kong内地保险Mainland
投保渠道Where you buy必须到香港投保Must be signed in Hong Kong线上/线下均可Online or offline
购买成本Cost相对较高Higher相对较低Lower
法律保护Governing law香港法律;处理理赔纠纷成本高Hong Kong law; disputes are expensive to pursue内地法律Mainland law
理赔范围Claim geography全球理赔Worldwide多限内地医院,部分产品含海外医疗;有的保单连境外身故都不赔,看合同Mostly mainland hospitals, some add overseas; some won't even pay a death abroad, so read the contract
健康告知Health disclosure更严,回溯期更长(重疾险常问过去 5 年、7 年)Stricter, with a longer lookback (CI forms often ask about 5 or 7 years)相对宽松(常问过去 6 个月、2 年)Lighter (often 6 months or 2 years)
保单币种Currency美元/港币USD or HKD人民币RMB

回溯期越长 = 告知义务越重 = 核保越严。 香港更严,意味着"如实告知"在香港保单上是更硬的义务: 客户当年随口带过的既往症,出险时会被翻出来。

A longer lookback means a heavier disclosure duty and stricter underwriting. Hong Kong is stricter, so full disclosure is a harder obligation there: a condition the client waved off at application will be found at claim.

美国更进一步,申请表常问过去 10 年。客户抱怨美国保险"怎么这么难买"时, 可以这样解释:进门越严,出门越宽,买的时候把事情查清楚,理赔时就少有可争的地方。

The US goes further, with application questions that often reach back ten years. When a client complains that US cover is hard to get, that is the explanation: strict on the way in, easy on the way out. What gets settled at application can't be argued over at claim.

免责条款:内地 8 条,美港各 1–2 条Exclusions: eight versus one or two

内地(8 条)

Mainland (eight categories)

投保人或受益人对被保险人的故意行为;被保险人故意犯罪、拒捕、故意自伤; 服用吸食注射毒品;生效或最后复效起 2 年内自杀;酒后驾驶、无证驾驶; 患艾滋或感染期间;战争、军事行动、暴乱;核爆炸、辐射、污染。

Intentional acts by the owner or beneficiary; the insured's intentional crime, resisting arrest, or self-harm; narcotics; suicide within two years of issue or last reinstatement; driving drunk or unlicensed; HIV/AIDS; war, military action, or riot; and nuclear or radiological events.

美国 / 香港

US and Hong Kong

竞争压力下逐年减少。美国大部分公司只剩一条:2 年内不可自杀 (以保单为准)。香港:生效或复效起 1 年内自杀只退已缴保费; 战争叛乱、非付费空中航行等仅影响重疾保障。

Competition has stripped these back over the years. Most US carriers are down to one: suicide within two years (per contract). Hong Kong refunds premium only on suicide within a year of issue or reinstatement, and war/rebellion or non-fare-paying aviation affect the critical illness benefit only.

内地保单理赔,有三个结构性问题值得你记住:

Three structural issues on mainland claims are worth carrying:

  • 重疾定义的"对名"问题:合同里写的是笼统的概念, 医院确诊的是具体病名,两边对不上就可能被拒。
  • Matching the diagnosis to the definition: the contract names a broad category, the hospital names a specific disease, and a mismatch can defeat the claim.
  • 复效会重启告知义务:断缴后复效, 复效那一刻的健康状况要重新告知,复效本身可能成为后来拒赔的理由。
  • Reinstatement restarts disclosure: health is re-declared at the moment of reinstatement, and the reinstatement itself can become the ground for denial.
  • "承保容易、理赔麻烦":核保越松,出险时的调查就越细。 这正是下一节"严进宽出"的反面。
  • Easy in, hard out: the lighter the underwriting, the more thorough the investigation at claim. The mirror image of the next section.

收益对照:两组数字,和它们的限定条件Returns: two comparisons, and their caveats

看两组对照,口径都是人民币年缴 10 万 × 5 年,总缴 50 万,演示到 100 岁:

Two comparisons, both at RMB 100k a year for five years (500k total), illustrated to age 100:

对照Comparison内地Mainland香港Hong Kong
内地 6 大储蓄产品 vs 香港永明「万年青」(2023 年数据)Six mainland savings products vs Sun Life Hong Kong's "万年青" plan (2023 data)约 1,300 万(25–28 倍)~13M (25–28×)约 3.4 亿(686 倍)~340M (686×)
同是友邦:内地版 vs 香港「盈御」(2023 年数据)Both AIA: mainland product vs Hong Kong "盈御" (2023 data)约 1,260 万(25 倍)~12.6M (25×)约 4.1 亿(819 倍)~410M (819×)

单位:人民币,演示值。另有一组一岁男孩、年缴 20 万 × 5 年的对照,方向一致:2016 年那组(香港保诚 vs 中国人寿)到 90 岁,香港约是内地的 7.5–8 倍;2023 年那组到 100 岁,友邦「盈御」约 819 倍,友邦内地版约 27 倍,相差约 30 倍。

RMB, illustrated values. A separate comparison for a one-year-old boy at RMB 200k a year for five years points the same way: in the 2016 figures Hong Kong is about 7.5–8× the mainland at age 90; in the 2023 figures, at age 100, AIA's Hong Kong "盈御" plan reaches about 819× against about 27× for AIA's mainland product, a gap of roughly 30×.

结论方向是香港的长期演示值显著高于内地, 这也解释了为什么内地高净值客户一了解香港储蓄险就会去买。

The direction is that Hong Kong's long-run illustrated values are much higher, which is why mainland high-net-worth clients who look at Hong Kong savings policies tend to buy them.

686 倍、819 倍这一类数字,不要拿去给客户看。理由有三条,你自己也要清楚:

Figures like 686× or 819×: don't put them in front of a client. Three reasons, and you should be clear on them yourself:

  1. 那是演示值,不是保证值。香港分红险的分红不保证, 实际派发率逐年公布,历史上有过不达标的情况。
  2. It's illustrated, not guaranteed. Hong Kong participating dividends are not guaranteed; fulfilment ratios are published annually and have missed before.
  3. 算到 100 岁是 60–70 年的复利外推, 假设利率差一点点,末端的倍数就差出几倍。
  4. Age 100 is sixty or seventy years of compounding extrapolated, so a small difference in the assumed rate becomes a multiple at the far end.
  5. 对将来要在美国报税的客户,这笔钱的税务处理可能完全不同,见第 5 节。 演示值再漂亮,被 MEC 一卡就全变了。
  6. For a client who will file US taxes, the treatment may be entirely different (see section 5). A beautiful illustration means little if MEC catches it.

内地客户在香港买什么,以及 2016 年的转折What mainland clients buy in Hong Kong, and the 2016 turn

按 2024 年数据:按保单件数,内地访客买得最多的是重疾险; 按保费,约 52% 进了终身寿险,终身寿、储蓄寿险、万能寿险三类合计近八成。 也就是说,钱主要是冲着储蓄去的,重疾险件数多但单价低。

On 2024 data: by policy count, mainland visitors mostly buy critical illness cover; by premium, about 52% goes into whole life, and whole life, savings life, and universal life together take nearly 80%. The money is going to savings; critical illness sells in volume but at low premium.

时间When事件What happened
1992友邦把个人代理模式带进内地,香港保险开始进入内地客户视野AIA brings the agency model to the mainland; Hong Kong insurance enters mainland buyers' view
2001内地居民可以刷银联卡交香港保单保费Mainland residents can pay Hong Kong premiums by UnionPay card
2006内地访客新单保费约 28 亿港元Mainland visitor new premium about HK$2.8B
2016达到高峰,约 727 亿港元。4 月,原保监会发布风险提示; 10 月,银联卡买香港保险每笔限额 5,000 美元,投资型、分红型保单也不能再用银联卡刷; 年底收紧购汇,个人购汇申请须声明不得用于购买境外人寿保险和投资型保险The peak, about HK$72.7B. In April the regulator issued a risk warning; in October UnionPay payments for Hong Kong insurance were capped at US$5,000 per transaction and investment-type and participating policies could no longer be paid that way; at year end, individual FX purchases had to declare the funds were not for offshore life or investment-type insurance
2017–2022逐年下滑,再遇上疫情,2021–2022 年低到约 21 亿港元Steady decline, then the pandemic; about HK$2.1B at the 2021–22 low

通道收紧之后,一部分有美元配置需求的客户把目光转向了美国, 这也是你现在会遇到越来越多"手上有香港保单"客户的背景。

Once that channel narrowed, some clients looking for USD assets turned to the US, which is why you now meet more and more clients who already hold a Hong Kong policy.

4. 香港 vs 美国:同样保费买到多少4. Hong Kong versus the US, at the same premium

拿两地各自的龙头做一组同保费对照。客人 27 岁女性, 保费完全一样:

Here are the two market leaders at an identical premium. The client is a 27-year-old woman:

香港(分红储蓄型)Hong Kong (participating savings)美国(IUL)US (IUL)
年缴 × 年限Annual × years$81,080 × 10$81,080 × 10
总保费Total premium$810,800$810,800
开单时保额Initial face$800,000$9,400,000
32 岁 现金值 / 保额Age 32 · CV / face$233,870 / $458,270$402,264 / $9,400,000
41 岁 现金值 / 保额Age 41 · CV / face$1,056,535 / $1,315,735$1,345,942 / $9,400,000
65 岁 现金值 / 保额Age 65 · CV / face$3,641,224 / $3,795,624$7,318,538 / $9,400,000
100 岁 现金值Age 100 · CV$16,735,351$92,463,346
这张表要怎么讲才站得住How to use this table honestly

11.75 倍的保额差是真的,但两个产品的设计目标本来就不同。 香港那份是分红储蓄型,它的目标是现金值,保额只是附带; 美国这份是IUL 做最大保额。拿储蓄产品的保额去比保障产品的保额, 结论必然悬殊。

The 11.75× difference in face amount is real, but the two products were built for different jobs. The Hong Kong contract is a participating savings policy: cash value is the point and the face amount comes along. The US one is an IUL configured for face. Comparing a savings product's death benefit to a protection product's will always look lopsided.

诚实的讲法是:"同样的钱,如果你要的是保障,美国这边能买到的保障多得多; 如果你要的是现金值,我们再调一份以现金值为目标的方案来比。" 两份都调出来给客户看,比只给一组数字有说服力得多,也经得起对方经纪人反问。

The honest framing: "For the same money, if what you want is protection, the US side buys far more of it. If what you want is cash value, let me run a cash-value-oriented design and compare that." Showing both stands up better than showing one, and survives the other agent's rebuttal.

注意两边 100 岁的现金值也差了 5.5 倍,这一项是同口径的,比保额那一项更有说服力。 但它同样是演示值,前面第 3 节的三条限定全部适用。

Note that cash value at 100 also differs by about 5.5×, and that one is like-for-like, a stronger argument than the face amount. It is still an illustrated value, and all three caveats from section 3 apply.

客户手上已经有这张香港保单怎么办When the client already holds that Hong Kong policy

培训里拿同一张保单做了一个转换算例:第 6 年时客户已缴约 $48.6 万, 退保可拿回约 $32.6 万。把约 $32 万放进国家人寿的 IUL(演示值):

The training ran a conversion on the same policy. By year six the client has paid about $486,000 and could surrender for about $326,000. Moving roughly $320,000 into a National Life IUL (illustrated):

放法Funding保额Face100 岁现金值CV at 100
留在香港原保单Keep the Hong Kong policy$800,000(随现金值增长) (grows with CV)见上表See above
$32,000 × 10$2,800,000约 $900 万~$9M
$64,000 × 5$2,800,000约 $1,300 万~$13M

这个方向可以跟客户谈,但不是退保再买这么简单:

The direction is worth discussing, but it is not as simple as surrender and rebuy:

  • 退保是实打实的损失,交了 $48.6 万拿回 $32.6 万。先让客户看清这一笔。
  • Surrender is a real loss: $486,000 in, $326,000 out. Make sure the client sees that first.
  • 先拿到美国保单,再动香港保单。新保单要按当时的年龄和健康重新核保, 还要满足第 7 节的投保条件。
  • Get the US policy issued before touching the Hong Kong one. The new policy is underwritten at the client's age and health at that point, and must meet the eligibility rules in section 7.
  • 两边的数字都是演示值,要把两份方案并排给客户看,做法参照 保单替换。
  • Both sides are illustrated values; show the two side by side, as in Policy Replacement.
  • 客户如果要在美国报税,第 5 节的税务问题往往才是真正逼他做决定的原因。
  • For a client who files US taxes, the tax issues in section 5 are often what actually forces the decision.

5. 税务:这一节才是重点5. Tax: this is the section that matters

前面四节都是铺垫。如果客户已经移民、正在办身份、或者孩子将来要在美国报税, 手上那张香港或内地保单的问题不是"收益低",而是"美国税法根本不把它当保险"。

The first four sections set this up. If the client has emigrated, is in process, or has children who will file US returns, the problem with their Hong Kong or mainland policy isn't a lower return. It's that US tax law may not treat it as life insurance at all.

CRS 和 FATCA:信息往哪里报CRS and FATCA: where the information goes

CRS:中国 / 香港走的

CRS: China and Hong Kong

中国自 2018 年 9 月 1 日启动。香港、澳门、澳洲、新西兰等地的金融账户信息, 会通过 CRS 自动交换回中国税务机关,包括保单信息。

China switched on from 1 September 2018. Financial account information in Hong Kong, Macau, Australia, New Zealand and elsewhere is automatically exchanged back to the Chinese tax authority, policies included.

FATCA:美国走的

FATCA: the US

美国从一开始就没加入 CRS,走自己的 FATCA。 FATCA 要求全球金融机构(含保险公司)向美国通报美国人的海外金融资料; 反过来,在美国开的账户信息不会通过 CRS 交换给中国。

The US never joined CRS and runs FATCA instead. FATCA requires financial institutions worldwide (insurers included) to report US persons' offshore accounts to the IRS. In the other direction, US-held accounts are not exchanged out through CRS.

所以一旦客户或孩子拿到绿卡或公民身份,就多了一位"亲戚":IRS, 而且它关心的是全球资产,不只是美国境内的。

So the moment a client or their child takes a green card or citizenship, they acquire a new relative, the IRS, and it is interested in worldwide assets, not just US ones.

CRS 这几年查得越来越实,2.0 版本也在推进。培训里提到,已经有客户因为香港、新加坡保单里的大额资产, 回内地后被税务机关约谈补税。

CRS enforcement keeps tightening, and version 2.0 is on the way. The training mentioned clients with large balances in Hong Kong or Singapore policies being called in by mainland tax authorities to pay back tax.

讲 CRS 和 FATCA 的区别,是为了让客户看清信息往哪里报,不是帮客户躲中国的税。 客户在中国有纳税义务,就要自己履行。不要把美国讲成"避税天堂",也不要承诺"买了美国保单国内就查不到"。

The point of explaining CRS versus FATCA is to show where information is reported, not to help a client avoid Chinese tax. A client with Chinese tax obligations has to meet them. Don't describe the US as a tax haven, and never promise that a US policy is invisible back home.

收入税:香港保单的分红在美国算境外收入Income tax: Hong Kong dividends are foreign income

成为美国税务居民之后按全球收入报税,香港保单的分红属于境外收入, 要申报,可能要交税。住在加州的高收入家庭,联邦加州合计的边际税率可以到 50% 左右 (联邦最高档 2026 年夫妻合报约从 $77 万起)。所以拿钱之前要先算清楚,到手到底剩多少。 同样的钱放在符合规定的美国寿险里,可以通过保单贷款免税取用。前提是保单符合下面两道测试(§7702、不是 MEC),而且保单不失效;贷款有利息,会减少现金值和身故赔偿。

Once a client is a US tax resident they report worldwide income, and Hong Kong policy dividends are foreign income: reportable and possibly taxable. For a high-earning California household, the combined federal and state marginal rate can reach around 50% (the top federal bracket for joint filers starts around $770,000 in 2026). Work out what actually reaches the client before any withdrawal. The same money in a compliant US policy can come out tax-free through policy loans, provided the policy passes the two tests below (§7702, not a MEC) and stays in force. Loans accrue interest and reduce the cash value and death benefit.

7702 与 MEC:两道可能把香港保单挡在门外的测试§7702 and MEC: two tests an offshore policy can fail

测试Test通不过会怎样What failing it means
IRC §7702
CVAT,或 GPT + 现金值走廊测试CVAT, or GPT plus the corridor test
符合才被视为人寿保险、才享身故理赔免收入税。某些香港产品的现金值与保额比例超出美国规定, 在美国税法看根本不算人寿保险:没有税务递延,每年要征税,身故理赔也可能被征税。 Pass and it counts as life insurance, with the death benefit free of income tax. Some Hong Kong products carry a cash-value-to-face ratio outside the US limits, so US tax law doesn't see life insurance at all: no deferral, annual taxation, and the death benefit may be taxable too.
MEC
§7702A 的 7-pay testThe §7702A seven-pay test
保费缴得太快太多就会被归为 MEC。后果:除身故理赔外,任何保单增长在领取或保单贷款时都要征税 (FIFO 变 LIFO,先取利息再取本金),而且 59½ 岁前动用还有额外 10% 罚款。 Fund it too fast and it becomes a modified endowment contract. Then every dollar of growth is taxable on withdrawal or loan (LIFO instead of FIFO, so interest comes out first), and there's a 10% penalty before 59½.

这两道测试都是冲着"把大笔钱塞进保单避税"来的:§7702 是 1984 年立的, MEC 规则(§7702A)是 1988 年加的。现在一张保单能放多少钱,基本由保额决定。

Both tests exist to stop large sums being parked in policies to avoid tax: §7702 dates from 1984 and the MEC rules (§7702A) from 1988. How much a policy can hold is now largely set by its face amount.

一个典型情境A typical situation

客户买了一张香港保单,年缴人民币 75 万,经纪人说可以做养老规划、还能解决将来移民美国后的遗产税问题。 结果移民之后发现:现金值超过 $25 万必须如实申报; 保单的现金值与保额比例不符合美国规范,构成 MEC; 于是除身故理赔外,任何增长在领取时都要缴税,59½ 岁前动用还要罚 10%。

A client buys a Hong Kong policy at RMB 750,000 a year on the promise that it will fund retirement and solve US estate tax later. After emigrating they find that cash value above $250,000 must be reported, that the policy's cash-value-to-face ratio falls outside US rules and it is a MEC, and that consequently everything except the death benefit is taxed on withdrawal, with a 10% penalty before 59½.

这张保单最后剩下的唯一用途,就是等身故理赔, 而同样的保障,香港的价格还比美国贵 2–3 倍。多花了钱,没换来任何税务优势。

The only use left is the death benefit, for which they paid two or three times the US price. More money, and none of the tax treatment they were promised.

遗产税:非美国人的免税额只有 $6 万Estate tax: $60,000 for a non-resident

美国人寿保险的身故赔偿,受益人收到不需再交所得税; 但如果总资产超过免税额,保额本身可能被计入遗产。 降低遗产税最常见的做法是不可撤销人寿保险信托(ILIT)+ 人寿保险, 结构见八种切入点的资产传承一节。

A US death benefit reaches the beneficiary free of income tax, but if the estate exceeds the exemption the death benefit itself can be included in it. The standard structure for managing that is an irrevocable life insurance trust plus the policy (see the legacy section of Eight Ways In).

还有两笔容易漏掉的Two more that get missed

这一整节你能做的,是让客户意识到问题存在,然后转介给持牌的跨境税务师。 你不能替客户判断他那张保单算不算 MEC、要不要报 FBAR, 那需要看合同全文和他的完整报税情况。讲到这一步就交棒。

What you can do here is make the client aware the problem exists, then hand them to a licensed cross-border tax professional. You cannot determine whether their policy is a MEC or whether they owe an FBAR; that takes the full contract and their complete filing picture. Take it to that point and hand off.

6. 美国寿险的另外几个理由6. The other reasons for US cover

培训里把"为什么在美国配置"归成六点:安全、保费、债务隔离、税务、严进宽出、指数险。 保费和税务前面已经讲过,下面是另外四点,以及每一点讲的时候的边界。

The training groups the case for US cover into six points: safety, cost, creditor protection, tax, strict-in/easy-out, and indexed products. Cost and tax are covered above; here are the other four, with the limits on how to present each.

① 安全:制度成熟,有多层兜底

① Safety: a mature system with layers behind it

260 多年的市场、州级监管、季度审计、州保障协会,出问题时由州保险厅接管、收购方承接保单。 讲的时候说"多层保障",不要说"不会倒闭"或"比银行安全"。保障协会有上限,第 2 节讲过。

A 260-year market, state regulation, quarterly audits, state guaranty associations, and receivership with an acquirer assuming the policies. Say "several layers of protection," not "can't fail" or "safer than a bank". Guaranty coverage is capped, as section 2 says.

② 债务隔离:现金值受州法保护,但各州差很多

② Creditor protection: state law, and states differ a lot

很多州的法律让寿险现金值在诉讼、破产时不被债权人拿走,所以有人把它当成和信托并列的资产保护工具。 但保护程度由州法决定:有的州几乎全额保护,有的州只保护一小部分; 有意逃避已知债务的转移也不受保护。对比内地:动用司法豁免时要证明资金来源清白,涉及刑事案件的仍可能被查封。 具体能保护多少,让客户问律师。

Many states shield life insurance cash value from creditors in lawsuits and bankruptcy, which is why some people use it alongside trusts for asset protection. But the extent is set by state law: some states protect nearly all of it, others only a small amount, and transfers made to dodge known debts are not protected. By contrast, on the mainland an exemption requires proving the funds are clean, and policies can still be frozen in criminal cases. How much is protected is a question for the client's attorney.

③ 严进宽出:核保最严,理赔最省事

③ Strict in, easy out

美国问 5–10 年的病史,香港 3–7 年,内地 6 个月–2 年。进门时查清楚了, 理赔时通常就是填表、交医疗资料。前提是投保时如实告知,否则 2 年争议期内照样会被查。

The US asks about 5–10 years of history, Hong Kong 3–7, the mainland 6 months to 2. With the case settled at application, a claim is usually forms and medical records. That assumes full disclosure; otherwise the two-year contestability window still applies.

④ 指数型万能险(IUL):美国的特色产品

④ Indexed UL: a distinctly US product

IUL 的钱不直接进股市,保险公司只是参照标普 500 等指数给保单计息, 指数跌时有保底(通常 0%),所以现金值不会因为股市下跌而亏损,但每年的保单成本照扣。 美国的主要指数有近百年、公开可查的历史,这是香港、内地做不出同类产品的原因之一。

IUL money does not go into the market; the carrier credits interest by reference to an index such as the S&P 500, with a floor (usually 0%) when the index falls. Cash value doesn't lose to a market drop, but policy charges are still deducted. The major US indexes have close to a century of public history, one reason Hong Kong and the mainland have no equivalent.

培训里说的"长期 6–7%"是历史回看,不是承诺。 给客户看的演示利率受 AG 49 限制,实际计息看上限、参与率和当年指数表现。

The "6–7% over the long run" in the training is a historical lookback, not a promise. Illustrated rates are limited by AG 49, and actual crediting depends on caps, participation rates, and each year's index.

7. 在美国买的条件7. Who can actually buy

不是谁都能买。产品是按美国人口定价的,核保的核心是"可核保性 Insurability": 没有美国身份、也和美国没有较强资产联系的人,承保不了, 因为没有资产就意味着将来没有税务负担,也就没有买这张保单的理由。 香港没有这道门槛,很多产品是专为内地客户量身定制的。

Not everyone. The products are priced for a US population, and underwriting turns on insurability: without US status or a substantial asset connection to the US, the case won't be written, because no US assets means no future US tax liability, and therefore no reason for the policy. Hong Kong has no such gate, and much of its shelf is built specifically for mainland buyers.

谁算"外国人 Foreign National"Who counts as a foreign national

以国家人寿的口径为例,按居住国与在美居留的永久性衡量:

Using National Life's definition, measured by country of residence and the permanence of US presence:

反过来,过去 12 个月在美国合计住满 8 个月、预期会继续住下去、并且有社安号或 ITIN 的人, 国家人寿按美国居民处理,所有产品都能买,包括定期险。看的是居住事实,不是身份: 所以常被问到的"没有社安号能不能买",有 ITIN 的可以申请;递件前和核保确认身份证件与报税要求。 详细规则见《外籍人士投保》。

Conversely, someone who has spent eight of the last twelve months in the US, expects to stay, and has a Social Security number or ITIN is treated as a US resident by National Life and can buy every product, term included. Residence counts, not status: so the common question "can I buy without a Social Security number" is answered yes, with an ITIN; confirm ID and tax documentation with underwriting before submitting. Full rules are in Foreign Nationals.

判断顺序:先看是否住满 8 个月;不满,再看下面的 Nexus 六选一。

Order of the check: first the eight months; if not met, then the six Nexus options below.

与美国的连接 Nexus:六选一Nexus: any one of six

① 在美拥有不动产

① US real property

② 在美拥有企业

② A US business

③ 与居美的美国公民结婚

③ Married to a US citizen resident in the US

④ F 签证学生(有效签证 + 财务依据)

④ An F-visa student (valid visa plus financial justification)

⑤ 美国资产至少 $100,000(有文件、在美国至少放了 3 个月)

⑤ US assets of at least $100,000 (documented, held in the US at least three months)

⑥ 持 EB-5 签证

⑥ An EB-5 visa

保额与产品规则Face amount and product rules

最低保额Minimum face$500,000
最高保额(18–70 岁)Maximum face (ages 18–70)$30,000,000
最高保额(71–75 岁)Maximum face (ages 71–75)$20,000,000
F 签证学生上限F-visa student cap$2,000,000

身份规则、保额上限与国家分级都会改版, 递件前查承保公司当期的 Foreign National 指引。

Status rules, limits, and country grades are all revised; check the carrier's current foreign national guidelines before submitting.

8. 最容易讲混的五对概念8. Five pairs people mix up

这一对The pair差在哪The difference
预定费率 ↔ 预定利率Loading ↔ assumed rate费率是公司的成本预测(越低保费越便宜);利率是给客户的回报假设(越高保费越便宜)。两个都往下压保费,方向却相反。The loading is the carrier's cost forecast (lower means cheaper); the assumed rate is the return assumption (higher means cheaper). Both cut the premium, from opposite directions.
CRS ↔ FATCACRS ↔ FATCACRS 是中港走的,信息交换回中国;FATCA 是美国走的,美国没加入 CRS,境内账户信息不外报。CRS is what China and Hong Kong use, reporting back to China. FATCA is the US system, and the US never joined CRS, so US-held accounts aren't reported out.
7702 ↔ MEC§7702 ↔ MEC7702 决定算不算保险;MEC 是已经算保险了,但钱放太满太快,于是失去提款的税务优势。§7702 decides whether it is insurance at all. MEC means it is insurance, but was funded too fast, so the withdrawal treatment is lost.
现金价值 ↔ 保额Cash value ↔ face amount现金价值是你活着能取或能贷的钱;保额是人走后赔给受益人的钱。Cash value is what you can take or borrow while alive. The face amount is what the beneficiary receives after.
争议期 ↔ 免责条款Contestability ↔ exclusions争议期是投保后 1–2 年内公司可以回头查"当初告知"(内地 2 年、香港 1–2 年、美国最多 2 年);免责条款是合同写死的"这些情形不赔",与时间无关。Contestability is the one-to-two-year window to go back and check the application (two years on the mainland, one to two in Hong Kong, at most two in the US). Exclusions are the situations the contract never covers, regardless of time.

9. 一页总结9. One-page summary

  1. 美国保费最低,原因是竞争、经济深度、寿命三件事,不是营销话术。仅死亡率一项就已经拉开一半。
  2. US premiums are lowest because of competition, market depth, and longevity, not marketing. Mortality alone accounts for about half the gap.
  3. 香港 2016 年才开始监管,且多数公司注册在开曼/百慕大,合同可能受注册地法律调整。
  4. Hong Kong only began supervision in 2016, and most carriers are incorporated in Cayman or Bermuda, so another jurisdiction's law may govern.
  5. 内地免责 8 条、美港各 1–2 条;核保越松,理赔时查得越细。
  6. Eight exclusion categories in the mainland against one or two; the lighter the underwriting, the harder the claim investigation.
  7. 同保费对照里 11.75 倍的保额差是产品类型的差别,不要当成公司的差别去讲。
  8. The 11.75× face difference is a difference in product type, not in company. Don't present it as the latter.
  9. 税务才是重点:7702 决定算不算保险,MEC 决定能不能免税取用,$6 万是非美国人的遗产税免税额,还有 §4371 消费税与 FBAR / 8938 的申报义务。
  10. Tax is the point: §7702 decides whether it's insurance, MEC decides whether withdrawals are tax-free, $60,000 is the non-resident estate exemption, and there's the §4371 excise plus FBAR and Form 8938 reporting.
  11. 2016 年内地收紧银联和购汇之后,香港新单大幅下滑,手上有香港保单的客户会越来越多。 转到美国可以谈,但先出新单再动旧单,并把退保损失摆在台面上。
  12. Since the 2016 UnionPay and FX curbs, Hong Kong new business has fallen sharply, so you will meet more clients who already hold a Hong Kong policy. A move to the US can be discussed, but issue the new policy before touching the old one, and put the surrender loss on the table.
  13. CRS / FATCA 讲的是信息往哪里报,不是帮客户躲中国的税。
  14. CRS and FATCA are about where information is reported, not a way to avoid Chinese tax.
  15. 在美国买有身份与 Nexus 的门槛:先看过去 12 个月是否住满 8 个月,不满再看 Nexus 六选一; 外国人不能买定期,保费必须来自美国银行账户,D、E 级国家不承保。
  16. Buying in the US has a status and Nexus gate: first check eight of the last twelve months, then the six Nexus options; foreign nationals can't buy term, premium must come from a US bank account, and D/E-graded countries aren't written.
  17. 讲到税务就交棒。让客户意识到问题存在是你的价值;替他下结论不是。
  18. Hand off at tax. Making the client aware is your value. Concluding for them isn't.
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