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团队建设 · 约 5 分钟Team Building · 5 min

奖励体系:钻戒、夹克与豪华旅游

Rewards: Rings, Jackets, and Trips

收入之外的三类奖励。这些奖励更大的用处, 是给团队一个共同的、看得见的目标。

Three categories of recognition beyond income. Their bigger use is giving a team a shared, visible target.

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奖励体系The Rewards

Presented by Team Rise

各位伙伴好,我们是 Team Rise。这一组讲业绩之外的三种奖励:钻戒和钻表、定制西装夹克,以及公司的豪华旅游。

Hello everyone, we're Team Rise. This set covers three rewards beyond commission: diamond rings and watches, custom jackets, and the company's incentive trips.

每一种奖励都对应一个具体的业绩门槛,达到了就能拿到。后面几页也会带大家看看往年旅游去过的地方。

Each reward is tied to a specific production threshold, and reaching it earns the reward. Later slides also show where past incentive trips have gone.

奖励的门槛和目的地每年会调整,以公司当年公布的规则为准。

Thresholds and destinations change from year to year; the company's published rules for that year apply.

奖励(3种)Three Kinds of Rewards

  • 1. 钻戒 & 钻表1. Diamond rings & watches
  • 2. 西装夹克2. Custom jackets
  • 3. 豪华旅游3. Incentive trips

好,钱讲完了,下面讲"奖励"。在 PFA,除了真金白银的现金,还有三类看得见、摸得着的奖励:钻戒钻表、定制西装夹克、豪华旅游。

That covers the money; now for rewards. At PFA, beyond cash, there are three kinds of recognition you can see and touch: diamond rings and watches, custom jackets, and incentive trips.

这三件事看起来"不就是发个戒指、发件衣服、出去玩一趟",但请不要小看它们。这是公司用来强化荣誉感和团队归属感的设计。 坦白说,钱花完就花完了,戒指和衣服会陪你很多年。

It can sound like "so they hand out a ring, a jacket and a vacation," but don't underestimate them. They're designed to build a sense of recognition and of belonging to a team. Frankly, money gets spent; a ring and a jacket stay with you for years.

我们一个一个看。

Let's take them one at a time.

1. 钻戒 & 钻表1. Diamond Rings & Watches

  • 团队平均总业绩达到 500 万,奖励劳力士满钻手表Team average total production of $5 million earns a fully diamond-set Rolex
  • 收入每增加 $10 万,会多镶嵌一颗真钻Every additional $100,000 of income adds another real diamond
  • 戒托是 18k 金Set in 18k gold

先看劳力士满钻表。门槛是团队平均总业绩达到 500 万。注意看清楚,写的是"团队平均总业绩", 它衡量的是你整个团队的体量,不是你一个人。

First, the diamond-set Rolex. The bar is team average total production of $5 million. Read it carefully: it says "team average total production." It measures the size of your whole team, not you alone.

然后是钻戒:收入每增加 10 万美金,戒指上就再多镶嵌一颗真钻。戒托是 18K 金。

Then the ring: every additional $100,000 of income adds another real diamond. The setting is 18k gold.

为什么公司用钻戒?因为戒指会一直跟着你。每一年你在晚宴上把它戴出来,那一颗一颗钻,就是你这些年走过的路。 新人看到老人的戒指,就知道自己要走多远,这就是榜样的力量。

Why a ring? Because it stays with you. Every year you wear it to the gala, and each stone is a stretch of road you've traveled. When a newer agent sees a veteran's ring, they know how far there is to go. That's the power of an example.

2. 定制西装夹克2. Custom Jackets

  • 团队红夹克:过去一年团队业绩超过 60 万,签约经纪人 10 人Red jacket: team production over $600,000 in the past year, with 10 contracted agents
  • 团队黑夹克:过去一年团队业绩超过 100 万,签约经纪人 30 人Black jacket: team production over $1,000,000 in the past year, with 30 contracted agents

再看夹克。

Next, the jackets.

红夹克:过去一年团队业绩超过 60 万,签约经纪人 10 人以上。

Red jacket: team production over $600,000 in the past year and at least 10 contracted agents.

黑夹克:过去一年团队业绩超过 100 万,签约经纪人 30 人以上。

Black jacket: team production over $1,000,000 in the past year and at least 30 contracted agents.

为什么我特别想讲夹克?因为这件衣服把"个人英雄"和"团队领导"区分开了。你穿红夹克,不是因为你一个人猛, 而是因为你带起了 10 个签约伙伴;穿黑夹克,意味着你已经是一个真正的团队 Leader 了。

Why do I make a point of the jackets? Because they separate the solo hero from the team leader. You don't wear the red jacket because you personally are a powerhouse; you wear it because you brought ten contracted partners along. The black jacket means you've become a real team leader.

注意条件是两个维度同时满足:业绩要够,人数也要够。所以这件衣服比戒指更有分量,它代表你"复制人"的能力, 那是 PFA 最稀缺的能力。

Note that both conditions must be met: production and headcount. That's why the jacket carries more weight than the ring. It represents your ability to duplicate people, the scarcest skill at PFA.

3. 豪华旅游3. Incentive Trips

Super Trip:阿根廷布宜诺斯艾利斯 · Elite Trip:南极,2027 年 2 月 / Super Trip: Buenos Aires, Argentina · Elite Trip: Antarctica, February 2027
  • 豪华旅游 Super Trip:6 天,今年 1/1–10/31,个人批单 20 万点,价值 $2 万 / 人Super Trip: 6 days; Jan 1 – Oct 31 this year, 200,000 personal issued points; worth $20,000 per person
  • 精英旅游 Elite Trip:10 天,个人批单 25 万点,价值 $3 万 / 人Elite Trip: 10 days, 250,000 personal issued points; worth $30,000 per person
  • 机票、酒店、餐饮全包,还可以免费带一个人Flights, hotels and meals included, plus one guest free
    • 若个人批单 40 万点,则来回机票升级为头等舱,价值 $1 万 / 人At 400,000 personal issued points, round-trip flights upgrade to first class, worth $10,000 per person

豪华旅游是公司每年最有仪式感的福利,分两个档:Super Trip 和 Elite Trip。

The incentive trip is the company's most ceremonial reward each year, and it comes in two tiers: the Super Trip and the Elite Trip.

Super Trip 6 天,门槛是当年 1 月 1 日到 10 月 31 日之间个人批单 20 万点,价值大约每人 2 万美金。 Elite Trip 10 天,门槛是 25 万点,价值大约每人 3 万美金。

The Super Trip is 6 days; the bar is 200,000 personal issued points between January 1 and October 31, and it's worth about $20,000 per person. The Elite Trip is 10 days; the bar is 250,000 points, worth about $30,000 per person.

两档都是机票、酒店、餐饮全包,而且可以免费带一个人。如果你做到 40 万点,来回机票还会升级成头等舱。

Both include flights, hotels and meals, and you can bring one guest free. At 400,000 points, the round-trip flights upgrade to first class.

看图上这两张海报:下一次是 2027 年 2 月,Super Trip 去阿根廷布宜诺斯艾利斯, Elite Trip 去南极。

Look at the two posters: the next trips are in February 2027. The Super Trip goes to Buenos Aires, Argentina, and the Elite Trip to Antarctica.

请你想象一个画面:公司订了一个国家、一艘邮轮、一家酒店,全公司的高表现者都在那里。 一个新人第一次走进那个场景,他这一年所有的辛苦都不用再解释。

Picture it: the company has booked a country, a cruise ship, a hotel, and the company's top performers are all there. When a newer agent walks into that scene for the first time, a whole year of hard work no longer needs explaining.

这是公司用"经历"把你和你的伴侣绑在一起的方式。请大家把"明年要去"这件事,变成你和你 partner 的共同目标。

It's how the company ties an experience to you and your partner. Make "we're going next year" a goal you and your partner share.

3. 豪华旅游3. Incentive Trips

  • 2021 迪拜2021 Dubai
  • 2022 德国2022 Germany
  • 2023 英国 & 爱尔兰2023 UK & Ireland
  • 2024 希腊邮轮 & 土耳其2024 Greek cruise & Türkiye
  • 2025 澳大利亚 & 巴厘岛2025 Australia & Bali
  • 2026 欧洲邮轮(法国、意大利)& 葡萄牙2026 European cruise (France, Italy) & Portugal
2021 年迪拜旅游的朋友圈截图 / Social posts from the 2021 Dubai trip

这一页是公司过去几年的旅游目的地:2021 迪拜,2022 德国,2023 英国和爱尔兰,2024 希腊邮轮和土耳其, 2025 澳大利亚和巴厘岛,2026 欧洲邮轮(法国、意大利)和葡萄牙。

This slide shows where the trips have gone in recent years: Dubai in 2021, Germany in 2022, the UK and Ireland in 2023, a Greek cruise and Türkiye in 2024, Australia and Bali in 2025, and a European cruise (France, Italy) and Portugal in 2026.

右边是 2021 年迪拜那一趟的朋友圈截图:早上八点的自助早餐,帆船酒店,一张一张都是当时随手发的。

On the right are social posts from the 2021 Dubai trip: the 8 a.m. breakfast buffet, the sail-shaped hotel, all posted on the spot at the time.

我每次看到这一页都很感慨:别的工作,你想去玩,要自己请假、自己买机票、自己出钱; 在 PFA,达到门槛,是公司安排、带着你去。

This slide always gets to me. In most jobs, if you want a trip you request the time off, buy the ticket and pay your own way. At PFA, reach the threshold and the company arranges it and takes you.

这就是为什么我们一直说,PFA 不只是一份工作,更是一种生活方式。

That's why we keep saying PFA isn't just a job; it's a way of life.

3. 豪华旅游 · 迪拜3. Incentive Trips · Dubai

2021 年迪拜旅游朋友圈拼图 / Collage of posts from the 2021 Dubai trip

这是 2021 年的迪拜。这一页不用讲很多,让照片自己说话,我按时间顺序带大家走一遍。

This is Dubai, 2021. This slide doesn't need much talk; let the photos speak. I'll walk you through them in order.

第二天,逛迪拜的特色小集市,喝鲜榨石榴汁;第三天,坐着黄色的快艇在海上飞,到处拍照; 第四天,去了 24K 黄金装饰的七星级帆船酒店;晚上是哈利法塔、音乐喷泉,在 Armani 的露天阳台上吃晚宴,看迪拜的夜景。

Day two: the local markets and fresh pomegranate juice. Day three: flying across the water in a yellow speedboat and taking photos everywhere. Day four: the seven-star sail-shaped hotel finished in 24k gold. In the evening, the Burj Khalifa, the fountain show, and dinner on Armani's open-air terrace overlooking the city.

之后还有一片纯白的清真寺,以及公司把整个 Nikki Beach Club 包下来办的泳池派对。

After that came an all-white mosque, and a pool party at Nikki Beach Club, which the company booked out entirely.

按旅游奖励的规则,机票、酒店、餐饮都包含在内。一句话带过:这是达标的人应得的,我们看下一页。

Under the trip rules, flights, hotels and meals are all included. Sum it up in one line: this is what qualifiers have earned. On to the next slide.

3. 豪华旅游 · 英国3. Incentive Trips · UK

2023 年英国旅游照片 / Photos from the 2023 UK trip

这是 2023 年的英国和爱尔兰。

This is the UK and Ireland, 2023.

看这几张照片:宏伟的大厅前,穿红色制服的仪仗队列队欢迎;晚宴的菜单上印着 PFA London 2023; 活动现场摆着一辆经典的阿斯顿·马丁;还有古堡里的餐厅、旋转楼梯,和海边的游船。

Look at these photos: an honor guard in red uniforms lined up in front of a grand hall; the gala menu printed with "PFA London 2023"; a classic Aston Martin on display at the event; a castle dining room, a spiral staircase, and a boat on the water.

但我更想请大家关注的,是照片里都是谁:是我们身边一起拼了一年的同事。这种"一起赚到、一起出来玩"的感觉,钱是买不到的。

What I'd really like you to notice is who's in the photos: the colleagues who worked alongside us all year. That feeling of "we earned it together, and now we're here together" is something money can't buy.

3. 豪华旅游 · 澳大利亚 & 巴厘岛3. Incentive Trips · Australia & Bali

2025 年澳大利亚与巴厘岛旅游朋友圈拼图 / Collage of posts from the 2025 Australia and Bali trip

这是 2025 年的澳大利亚和巴厘岛。

This is Australia and Bali, 2025.

在悉尼,晚宴设在悉尼市政厅;还有一家 1838 年成立、9 层楼的百货公司 David Jones, 整个被包下来给我们一个团队购物,连导游和店员都说是第一次见。

In Sydney, the gala dinner was held at Sydney Town Hall. David Jones, a nine-floor department store founded in 1838, was booked out for our group to shop; even the guides and staff said they'd never seen that before.

下一站是 2027 年 2 月:Super Trip 去阿根廷布宜诺斯艾利斯,Elite Trip 去南极。 请把目标钉死:今年 10 月 31 日之前,个人批单 20 万点。

Next stop is February 2027: the Super Trip to Buenos Aires, Argentina, and the Elite Trip to Antarctica. Nail down the target: 200,000 personal issued points by October 31 this year.

1. 钻戒 & 钻表1. Diamond rings and watches

最高荣誉Top recognition

劳力士满钻手表

Fully diamond-set Rolex

条件:团队平均总业绩达到 500 万。

Requirement: team average total production reaching $5 million.

逐年累加Accrues year over year

钻戒

The ring

戒托是 18k 金。收入每增加 $10 万,会多镶嵌一颗真钻。

Set in 18k gold. Each additional $100,000 of income adds another real diamond.

钻戒这个设计有意思的地方是,它是一个可视化的进度条,不是一次性的奖品。 戒指上有几颗钻,团队里所有人都看得见。它把一件抽象的事 ("今年多做了 10 万")变成了一件具体的、能被别人一眼认出来的事。

What makes the ring interesting is that it works as a visible progress bar rather than a one-time award. Everyone on the team can see how many stones are set. It turns something abstract ("another hundred thousand this year") into something concrete that others can recognize at a glance.

2. 定制西装夹克2. Custom jackets

夹克Jacket 过去一年团队业绩Team production, trailing 12 months 签约经纪人Contracted agents
团队红夹克Red jacket $600,000 10
团队黑夹克Black jacket $1,000,000 30

注意夹克的条件是两个维度同时满足: 业绩要够,人数也要够。制度这样设计,意思很明确: 一个人扛出来的百万业绩,和三十个人一起做出来的百万业绩,价值不一样。

Note that the jacket requires both conditions: production and headcount. The structure is deliberate here: a million written by one person and a million written by thirty are not the same achievement.

3. 豪华旅游3. Incentive trips

Super Trip

豪华旅游

Super Trip

  • 6 天
  • 6 days
  • 资格期:当年 1/1 – 10/31
  • Qualification window: January 1 – October 31
  • 条件:个人批单 200,000 点
  • Requirement: 200,000 personal issued points
  • 价值约 $20,000 / 人
  • Valued at approximately $20,000 per person
Elite Trip

精英旅游

Elite Trip

  • 10 天
  • 10 days
  • 条件:个人批单 250,000 点
  • Requirement: 250,000 personal issued points
  • 价值约 $30,000 / 人
  • Valued at approximately $30,000 per person

包含什么What's included

历年目的地Where the trips have gone

2021

迪拜

Dubai

2022

德国

Germany

2023

英国 & 爱尔兰

United Kingdom & Ireland

2024

希腊邮轮 & 土耳其

Greek islands cruise & Türkiye

2025

澳大利亚 & 巴厘岛

Australia & Bali

2026

欧洲邮轮(法国、意大利)& 葡萄牙

European cruise (France, Italy) & Portugal

2027

2 月 · Super Trip 阿根廷布宜诺斯艾利斯 · Elite Trip 南极

February · Super Trip to Buenos Aires, Argentina · Elite Trip to Antarctica

资格期为 2026 年 1/1 – 10/31。

Qualification window: January 1 – October 31, 2026.

怎么在团队里用好这一页How to use this page with your team

旅游奖励最有效的用法是倒推,别拿来"画饼"。 Super Trip 要 20 万点、资格期是 1/1 到 10/31,也就是 10 个月要做 20 万点, 平均每月 2 万点。把这个数字拆到每周、拆到每个人, 它就从一个"遥远的奖励"变成了一张可执行的月度计划表。 每年 11 月开始,团队里应该做的第一件事就是把这张表排出来。

The most useful way to work with the trips is backwards from the number, not as a carrot. A Super Trip needs 200,000 points between January 1 and October 31: ten months, so 20,000 points a month. Break that down by week and by person and it stops being a distant reward and becomes an executable monthly plan. Building that plan should be the first thing the team does each November.

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内部培训资料,仅供签约经纪人使用。文中金额为制度算例,不代表任何人的实际收入。

Internal training material for contracted agents. Figures are structural examples, not actual earnings.