一、培训单与实习单1. Training sales vs. supervised sales
这两个概念最容易混,但它们的规则完全不同,必须分清:
These two get mixed up constantly, and their rules are different. Keep them separate:
培训单 Training SalesTraining Sales
- 做个人晋升,或执照下来后的前三张单
- Used for personal promotion, or the first three cases after licensing
- 新人负责听和学,培训师完成整个流程
- The new agent listens and learns; the trainer runs the whole process
- 共 9,000 点
- 9,000 points total
- 可以由双 CFT 各 25% 分单
- Can be split two CFTs at 25% each
实习单 Supervised SalesSupervised Sales
- 成为 LFTR 独立经纪人时做的单
- Written on the way to becoming an independent LFTR agent
- 自己完成整个流程,培训师负责监督
- You run the whole process; the trainer supervises
- 共 9,000 点
- 9,000 points total
- 只能单 CFT 50% 分单
- Only a single CFT at 50%
共同规则Rules that apply to both
- 都必须由培训师与新经纪人 50% 分单
- Both are split 50% between the trainer and the new agent
- 6 张单需要 6 个不同的家庭地址
- The six cases require six different household addresses
- 同一张单不可以同时做培训单和实习单
- A single case cannot count as both a training sale and a supervised sale
- Term 和年金加起来不能超过培训单 / 实习单的三分之一
- Term and annuity cases combined may not exceed one third of the training or supervised sales
"6 个不同家庭地址"这条规则,决定了新人在列名单阶段 就要把范围铺开,不能都是同一个家庭的成员。 这件事如果等到第 4 张单才发现,会很被动。
The six-different-addresses rule means the name list has to be broad from the start, not several members of the same household. Finding this out on the fourth case leaves you with few options.
二、LFTR 独立经纪人2. LFTR: Independent Agent
LFTR 的能力:可以独立招募、独立开单。
What an LFTR can do: recruit independently and write cases independently.
签约国家人寿之后,在培训师 CFT 的指导下:
After contracting with National Life, working under a CFT:
张实习单 Supervised Sales
Supervised sales
共 9,000 点。必须由一位培训师以 50% 与新经纪人分单。
9,000 points total, split 50% with a single certified trainer.
位伙伴
Recruits
招募 3 位伙伴加入团队。
Bring three partners onto the team.
三、CFT 公司认证实战培训师3. CFT: Certified Field Trainer
CFT 的能力:可以被人接力 / 合作招募、开单。 团队里的其他人可以"借你的力", 由你作为专业方出现在他们的客户面前,帮他们把单做成。
What a CFT can do: be brought in to co-recruit and co-write cases. Other people on the team can bring you in: you show up as the expert in front of their prospect and help close the case.
成为 LFTR 独立经纪人之后,在培训师 CFT 的指导下:
After becoming an LFTR, working under a CFT:
- 将自己的一位伙伴培训成 LFTR 独立经纪人(1 位 LFTR 下线)
- Develop one of your own partners into an LFTR (one LFTR downline)
- 完成 PFA 的 Drill for Skill,也就是公司 AI 面试
- Complete PFA's Drill for Skill, the company AI interview
- 通过经理面试(QFD 考核,题目与答题要点见《CFT 考核》)
- Pass the manager interview (the QFD exam; questions and key points in The CFT Interview)
- 个人续保率保持在 78% 以上
- Keep persistency at 78% or better
一张单能不能成,通常取决于三样东西的组合:
Whether a case closes usually comes down to a combination of three things:
新人手里有的是信任, 客户认识他、相信他。新人缺的是专业。 CFT 制度把这两样东西拼起来,让新人在还不具备专业能力的时候, 也能把有需求的客户服务好。所谓"借力", 就是让你的信任和别人的专业各自发挥作用,并不是让别人替你干活。
The new agent has the trust: the client knows them and believes them. What they lack is expertise. The CFT structure joins the two so that a new agent can serve a real need before they've built the technical depth themselves. Leverage here means pairing your trust with someone else's expertise. It doesn't mean handing off your work.
四、新人加入后的七步4. The seven steps after someone joins
培训
Train
至少 3 次一对一培训:产品、系统与佣金、解答问题、执照培训。
At least three one-on-one sessions: product, system and compensation, questions, and licensing prep.
成交
Close
做个人快速晋升,完成 3 张培训单 Training Sales。
Run the personal Fast Track: three training sales.
执照
License
12 小时课程、考试、指模、注册执照、商业保险、签约保险公司。 加州的七步流程、每一步的费用与时间,见加州执照申请指南。
12-hour course, exam, fingerprinting, license registration, E&O, carrier contracting. The seven California steps, with the cost and timing of each, are in the CA licensing guide.
招募
Recruit
列名单、分享、朋友圈、邀约。
Build the name list, share, post, invite.
实习
Practice
3 张实习单 Supervised Sales,招募 3 位伙伴,成为 LFTR 独立经纪人。
Three supervised sales and three recruits make you an LFTR.
复制
Duplicate
在自己培训师和经理的帮助与辅导下,复制出一位 LFTR 独立经纪人。
With your trainer's and manager's coaching, develop one LFTR of your own.
考试
Certify
通过经理面试(QFD 考核)+ 公司 AI 面试(Drill for Skill),续保率 78% 以上,获得 CFT 公司认证实战培训师头衔。
Pass the manager interview (the QFD exam) and the company AI interview (Drill for Skill), and keep persistency at 78% or better to earn the Certified Field Trainer designation.
五、团队复制成长路径5. The duplication loop
这个循环每跑完一圈,团队里就多一个能独立跑圈的人。 新人变成独立经纪人,独立经纪人变成培训师,培训师再带新人。 复制说的就是这件事:复制的是能力,不是业绩。
Each full turn of the loop leaves one more person who can run it themselves. New agents become independent agents, independent agents become trainers, and trainers bring in new agents. That's what duplication means: copying capability, not production.
六、如何学习6. How to learn
一对一培训
One-on-one
办公室或 Zoom。用心听、认真学、勇敢提问、不断练习, 直到知识变成你自己的。
In the office or on Zoom. Listen closely, ask the awkward questions, keep practicing, until the knowledge is yours.
实战与复盘
Field work and review
大量的实战训练与复盘。提问、练习、尝试,失败了就复盘, 直到技能变成你自己的能力。
A lot of field work, then reviewing it. Ask, practice, try, debrief the failures, until the skill becomes your own.
自我学习
Self-study
持续自己学习和研究,看问题会比身边的人深一层。
Keep studying on your own and you'll see further than the people around you.
实战 > 一对一培训 > 团体培训 > 自己学习 Field work > one-on-one > group training > self-study
这个排序的意思是: 如果你只做排在后面的那几项,进步会非常慢。自己学习并不是没用。 新人最常见的卡点,就是一直在"准备":看录播、读资料、等自己"准备好了"再上场。 准备是必要的,但技能只在实战里长出来。
What the ordering says is that if you only do the items at the bottom, progress will be very slow. Self-study isn't useless. The most common place new partners get stuck is perpetual preparation: watching recordings, reading material, waiting to feel ready. Preparation is necessary, but skill only grows in the field.
七、新人第一年,一个月一个月怎么走7. The first year, month by month
前面六节讲的是路径(培训单、实习单、LFTR、CFT)。 这一节讲的是节奏:同样这条路,第一年每个阶段该把力气花在哪里。
The first six sections describe the path (training sales, supervised sales, LFTR, CFT). This one describes the pace: where to put the effort at each stage of the first year.
先把人和事都认全
Learn the people and the basics
一对一学习:产品、系统与佣金、执照考试。
互相了解:介绍人、培训师、经理,这三个人决定你第一年走得顺不顺。
产品:把自己当作最挑剔的客人去看它。
One-on-one sessions on the product, the system and compensation,
and the licensing exam.
Get to know your three people: whoever brought you in, your trainer, and
your manager. Those three decide how the first year goes.
The product: look at it
as the most sceptical client you can imagine.
把培训量堆起来
Put the volume in
大量听培训,而且列一张表记下来:时间、培训师、内容, 目标 30 场。把公司的背景、体系、以及别人是怎么做成的搞清楚, 产品细节也在这个月吃透。
Attend a lot of training, and keep a table of it (date, trainer, topic), aiming for thirty sessions. Get the company's background, the system, and how other people actually did it; and get the product detail down this month.
拿到执照之后最要紧的一句:通过邀约和跟进的技巧学会借力, 不要自己给别人讲解产品。
And once you're licensed, the line that matters: learn to bring in help through inviting and following up. Don't explain the product yourself.
开始碰真东西
Start touching the real thing
继续听培训;参加公司和团队的大会;参加团队活动。
如果你自己有保单,把自己那张保单学透、逐项标注,
这是最快也最诚实的一份教材。
开始学计划书、递单、跟单。
Keep attending training, go to the company and team conventions, and show up to
team events.
If you own a policy, take your own policy apart and annotate it. It's the
fastest and most honest teaching material there is.
Start learning illustrations, submitting a case, and following one through.
从学的人变成讲的人
From learning to teaching
把实战里学到的经验自己练习讲成培训;
带自己的伙伴参加培训和活动;学会成为独立经纪人。
还有一句很实在的话:学会接受失败和拒绝,保存能量。
Turn what you've learned in the field into
training you deliver yourself; bring your own people to sessions and events;
and become an independent agent.
And one more, put plainly: learn to absorb failure and rejection, and
conserve your energy.
第 2 个月那句「不要自己给别人讲解产品」值得单独想一分钟, 因为它跟新人的直觉正好相反。你第一年最稀缺的是可信度: 产品讲错一次,对方记住的是「他也不太懂」。 邀约和借力是可以立刻学会的技能,产品深度要一年才长出来。 先用前者把人带到懂的人面前,后者自然会来。
The month-two line, "don't explain the product yourself", is worth a minute, because it runs against every instinct a new agent has. What's scarcest in the first year is credibility. Get the product wrong once and what the other person remembers is "he doesn't really know either." Inviting and bringing in help are skills you can learn this week; product depth takes a year to grow. Use the first to get people in front of someone who knows, and the second arrives on its own.
内部培训资料,仅供签约经纪人使用。文中金额为制度算例,不代表任何人的实际收入。
Internal training material for contracted agents. Figures are structural examples, not actual earnings.