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核心概念 · 约 8 分钟Core Concept · 8 min

IUL 如何运作:一份保单,两个账户

How IUL Works: One Policy, Two Accounts

指数型万能寿险,很多人听完还是一头雾水。不是因为它复杂,是因为它同时在做两件事。 把这两件事分开看,它一下就清楚了。

Plenty of people hear indexed universal life explained and still walk away confused. Not because it's complicated, but because it does two jobs at once. Separate the two and it clicks.

幻灯片 · 11 页 · 每页下方附详细讲解Slides · 11 pages · full presenter notes under each ↓ 跳到全文↓ Skip to the full article

IUL 如何运作How IUL Works

Presented by Team Rise

各位伙伴好,我们是 Team Rise。这一组幻灯片只讲一件事:指数型万能寿险,也就是 IUL,到底是怎么运作的。

Hello, everyone, we're Team Rise. This set of slides covers one thing: how indexed universal life, IUL, actually works.

很多客户听完 IUL 还是一头雾水。不是因为它复杂,而是因为它同时在做两件事:一边攒钱,一边保命。 我们今天的办法,就是把一张保单拆成两个账户来看:左边是理财账户,也就是现金价值;右边是保险账户,也就是保额。 两边分开讲清楚,客户自然就明白了。

Plenty of clients hear IUL explained and still walk away confused. Not because it's complicated, but because it does two jobs at once: it accumulates money and it protects a life. Our approach today is to take one policy apart into two accounts: on the left, the cash value account; on the right, the insurance account, the face amount. Explain each side on its own and clients get it.

一共分四块。第一块,用客户 Amy 的例子,看两个账户怎样从第一个月起同时生效。 第二块,一张手绘示意图,看钱在两个账户之间怎么流动。第三块,讲 IUL 记息用的那把尺子,标普 500: 它是什么、里面装了哪些公司、成分为什么一直在换。第四块,讲大家最常挂在嘴边、也最容易讲错的两个字:保底, 用「零就是英雄」和「年度重置」两个概念讲清楚,最后用标普 500 的历史看连跌几年有多少见。

There are four parts. First, a client, Amy, shows both accounts taking effect from the first month. Second, a hand-drawn diagram of how money flows between the two accounts. Third, the ruler IUL credits against, the S&P 500: what it is, which companies are in it, and why its members keep changing. Fourth, the word we say most and get wrong most often: the floor, explained through "zero is hero" and the annual reset, ending with the S&P 500's history of back-to-back down years.

先打个招呼:今天出现的利率、封顶和保额都是举例和演示值,不是保证,也不是给客户的承诺。 讲给客户听的时候,每个数字都要配一份按他本人年龄和体况跑出来的演示表。

One note up front: the rates, caps and amounts you'll see today are examples and illustrated values, not guarantees and not promises to clients. When you take this to a client, every number needs an illustration run on that person's own age and rate class.

互动设计Interaction

开场先问一句:如果客户问"IUL 到底是保险还是理财",你会怎么用一句话回答?请两三位伙伴说说,讲完这一组再回头对照。

Open with a question: if a client asks "Is IUL insurance or an investment?", how would you answer in one sentence? Take two or three answers, then compare them at the end of the set.

举例:Amy,35 岁,每月存 $800,存 15 年Example: Amy, 35, $800 a Month for 15 Years

从第一个月存钱起,两个账户同时生效From the first month's deposit, both accounts are in effect

理财账户 · 现金价值Cash Value Account

  • 共缴 $144,000($800 × 12 × 15)$144,000 paid in ($800 × 12 × 15)
  • 按标普 500 记息,演示假设 7%,非保证Credited off the S&P 500; 7% is an illustration assumption, not a guarantee
  • 存钱灵活:什么时候存、存多少可以调Flexible funding: timing and amount can change
  • 满足前提时可免税取钱(7702 + 保单贷款)Tax-free access when the conditions are met (§7702 + policy loans)
  • 退休后可作为补充收入,金额不保证A supplementary retirement income, amount not guaranteed
指数 +30% 的年份,按封顶记Index up 30%: credited at the cap11%
指数 −30% 的年份,不记负数Index down 30%: never negative0%

保险账户 · 保额 $100 万Insurance Account · $1M Face

  • 身故理赔 $100 万,一般不缴所得税Death benefit of $1,000,000, generally free of income tax
  • 生前福利,活着也能用:Living benefits, usable while alive:
    • 末期疾病Terminal illness
    • 慢性疾病(需要长期照护)Chronic illness (long-term care needs)
    • 重大疾病Critical illness
    • 重大伤害Critical injury
    • 阿兹海默(老年痴呆)Alzheimer's
  • 预支多少由公司按病情、年龄、剩余寿命计算,签单时给不出The carrier sets the advance from the condition, age and life expectancy; it can't be quoted at sale

我们用一个例子把两个账户讲清楚。客户 Amy,35 岁,女性,身体健康。她每个月存 $800,存 15 年,一共放进去 $144,000。 保额定在 $100 万。重点是这句话:从她第一个月存钱开始,两个账户就同时生效了。

One example makes the two accounts clear. Our client Amy is 35, female, in good health. She puts in $800 a month for 15 years, $144,000 in total. The face amount is $1,000,000. The key sentence is this: from her very first month, both accounts are in effect at the same time.

先看左边,理财账户,也就是现金价值。这部分按标普 500 的表现记息,但钱本身不在股市里。 演示表上常用 7% 作为假设利率,请大家一定说清楚:这是演示假设,不是保证,更不是"平均保底年回报率"。 真正保证的只有一件事:指数那一格不记负数。下面两张小卡片就是规则:指数涨 30% 的年份,按封顶记 11%;指数跌 30% 的年份,记 0%,不往下扣。

Start on the left, the cash value account. It's credited by reference to the S&P 500, but the money itself isn't in the market. Illustrations commonly assume 7%, and you must say plainly that it's an illustration assumption: not a guarantee, and certainly not an "average guaranteed return." The one thing actually guaranteed is that the index bucket is never credited a negative number. The two small cards show the rule: in a year the index rises 30%, the credit is capped at 11%; in a year it falls 30%, the credit is 0%, nothing taken away.

另外三点:存钱比较灵活,什么时候存、存多少可以调整;满足前提的时候,可以免税取钱,依据是税法 7702 条加上保单贷款, 前提是保单一直有效到身故、并且不变成 MEC;退休以后,可以用保单贷款补充收入,但能拿多少要看保单表现,不是保证的终身收入。

Three more points. Funding is flexible: timing and amount can change. When the conditions are met, money can come out tax-free, based on IRC §7702 plus policy loans; the conditions are that the policy stays in force to death and never becomes a MEC. And in retirement, policy loans can supplement income, but how much depends on how the policy performs. It is not a guaranteed lifetime income.

再看右边,保险账户。Amy 不在了,家人拿到 $100 万身故理赔,一般不缴所得税。 人还活着的时候,遇到末期疾病、慢性疾病、重大疾病、重大伤害,或者阿兹海默,可以提前预支其中一部分。 能预支多少?以 $100 万保额为例,条款有上限,实际金额由保险公司在触发时按病情、年龄、剩余寿命来算,签单的时候给不出具体数字。 预支的钱是从身故理赔里扣的,不是额外多给的。

Now the right side, the insurance account. If Amy dies, her family receives a $1,000,000 death benefit, generally free of income tax. While she's alive, a terminal illness, chronic illness, critical illness, critical injury or Alzheimer's lets her advance part of it. How much? Taking a $1,000,000 face as the example, the rider sets a ceiling, and the actual amount is computed by the carrier at the time of the claim from the condition, age and remaining life expectancy. No specific figure can be given at sale. What's advanced comes out of the death benefit; it isn't paid on top.

一句话总结这一页:同一笔钱,两件事同时在做。论收益它比不过最高收益的投资,论保障它也不是最便宜的,它的长处是把两件事叠在一起。

The page in one line: the same dollars do two jobs at once. It won't beat the highest-returning investment, and it isn't the cheapest protection; its strength is stacking the two.

合规提醒Compliance

不要说"7% 平均保底年回报率""取钱免税""生病赔 30–90 万"。要说:7% 是演示假设,保证的只是不记负数; 保单贷款只要保单维持到身故就不产生所得税,中途断保要补税;生前福利由公司按当时情况计算,条款里有算法,可以一起看。

Don't say "a 7% average guaranteed return," "tax-free withdrawals" or "illness pays $300k–900k." Say instead: 7% is an illustration assumption, and what's guaranteed is only that crediting never goes negative; a policy loan creates no income tax as long as the policy stays in force to death, and a lapse makes it taxable; living benefits are computed by the carrier at the time, and the method is in the rider, which we can read together.

钱在两个账户之间怎么走How Money Moves Between the Two Accounts

手绘示意图:左边理财账户,保费和利息流入,成本费用流向右边保险账户;右边保险账户有身故福利 $1,000,000 和五类生前福利 / Hand-drawn diagram: premiums and interest flow into the cash value account on the left; costs and charges flow to the insurance account on the right, which holds a $1,000,000 death benefit and five living benefits
  • 保费和利息流进理财账户Premiums and interest flow into the cash value account
  • 每月扣成本和费用,用来支撑保险账户Monthly costs and charges come out to carry the insurance account
  • 保险账户:身故福利 $1,000,000Insurance account: a $1,000,000 death benefit
  • 加五类生前福利,按条款触发Plus five living benefits, triggered per the rider

这一页是一张手绘图,我们在客户面前常常就是这样边讲边画的。建议大家也练一练,一张白纸、两个方框,三分钟讲完。

This page is a hand-drawn diagram, and in front of clients this is often exactly how we explain it: drawing as we talk. Practice it yourself: one sheet of paper, two boxes, three minutes.

左边是理财账户。上面两个箭头,一个是保费,一个是利息,这是流进来的钱。下面的波浪线代表账户里的水位, 也就是现金价值。水位高不高,取决于放进来多少保费、记了多少利息,以及流出去多少。

The left box is the cash value account. The two arrows at the top are premiums and interest: money flowing in. The wavy line below is the water level in the account, the cash value. How high it sits depends on how much premium goes in, how much interest is credited, and how much flows out.

流出去的是什么?就是中间那个箭头:成本和费用。每个月,保险公司从理财账户里扣一笔保单成本和费用,用来支撑右边的保险账户。 这笔成本会随年龄上升,每年的对账单上都写着。所以水位不是只涨不跌:记 0% 的年份,进来的利息是零,出去的成本照扣,水位会略降。

What flows out? That's the arrow in the middle: costs and charges. Every month the carrier deducts the cost of insurance and policy charges from the cash value account to carry the insurance account on the right. That cost rises with age and appears on every annual statement. So the water level doesn't only rise: in a 0% year, the interest coming in is zero while the costs still go out, and the level dips.

右边是保险账户。第一项是身故福利,这个例子里是 $1,000,000。第二项是生前福利,分五类:末期疾病、慢性疾病、重大疾病、重大伤害、老年痴呆。 每一类的触发条件都写在条款里,详细的要看生前福利那一篇。

The right box is the insurance account. First, the death benefit: $1,000,000 in this example. Second, the living benefits, in five categories: terminal illness, chronic illness, critical illness, critical injury and Alzheimer's. Each has its trigger written into the rider; the Living Benefits article goes through them.

这张图最重要的一个用处,是讲清楚断保的风险:如果左边的水位低到不够扣右边的成本,保单就会失效。 保额定得太高、保费放得太少,或者好几年不放钱还一直借钱,都会让水位见底。所以设计比产品本身更重要。

The most important use of this picture is explaining lapse risk: if the level on the left falls too low to cover the costs on the right, the policy lapses. A face amount set too high with too little premium, or years without funding while loans keep coming out, will both drain it. That's why design matters more than the product itself.

讲师提醒Presenter note

画图的时候,一定要把中间那个"成本、费用"的箭头画出来。少了这一笔,客户会以为现金价值只会涨不会跌。

When you draw it, always include the "costs and charges" arrow in the middle. Leave it out and the client will think the cash value can only go up.

标普 500:IUL 记息用的那把尺子The S&P 500: The Ruler IUL Credits Against

#公司Company权重Weight#公司Company权重Weight
1Nvidia7.30%11Eli Lilly1.52%
2Apple5.83%12Walmart1.50%
3Microsoft5.54%13JPMorgan Chase1.28%
4Amazon4.09%14Visa1.01%
5Alphabet A3.28%15ExxonMobil0.91%
6Alphabet C3.05%16Johnson & Johnson0.85%
7Meta2.66%17Oracle0.81%
8Broadcom2.43%18Mastercard0.75%
9Tesla2.39%19Micron0.72%
10Berkshire Hathaway1.65%20Costco0.70%

前 20 大成分股:某一时点的快照,权重随股价每天变动Top 20 constituents: a snapshot at one point in time; weights move daily

什么是标普 500?What is the S&P 500?

  • 美国 500 家大型上市公司500 large U.S. public companies
  • 按市值加权:公司越大,分量越重Weighted by market value: the bigger the company, the more it counts
  • 1957 年推出,最常被引用的美股指数之一Launched in 1957, among the most quoted U.S. indexes
  • IUL 的钱不在股市里,只拿它量利息IUL money isn't in the market; the index only measures the credit
  • 记息不含股息,涨幅有上限Crediting excludes dividends and is capped

前面一直说现金价值按"大盘"记息。这一页讲清楚,这个大盘是什么。

We've kept saying the cash value is credited off "the market." This page explains what that market is.

它就是标普 500,标准普尔 500 指数。把美国 500 家大型上市公司放在一起,按市值加权算出来的一个数字。 按市值加权的意思是:公司越大,在指数里的分量越重。左边这张表是某一时点的前 20 大成分股,排第一的 Nvidia 占 7.30%, Apple、Microsoft 跟在后面,前十家加起来大约占 38%。这些权重每天都随股价在变,讲的时候说"某一时点"就好,不要当成固定数字。

It's the S&P 500: 500 large U.S. public companies combined into a single number, weighted by market value. Market-value weighting means the bigger the company, the more it counts in the index. The table on the left is a snapshot of the top 20 constituents at one point in time: Nvidia leads at 7.30%, followed by Apple and Microsoft, and the top ten together make up about 38%. These weights move with share prices every day, so present them as "at one point in time," not as fixed figures.

标普 500 是 1957 年推出的,今天全世界看美股,最常引用的就是它和道琼斯。客户一听就知道是什么,这是我们用它来讲 IUL 的原因。

The S&P 500 was launched in 1957, and today it's one of the most widely quoted measures of U.S. stocks, alongside the Dow. Clients recognize it immediately, which is why we use it to explain IUL.

接下来这句话最关键:IUL 的钱,没有在股市里。保险公司拿保费去买的是债券和期权,标普 500 只是一把尺子, 用来量今年该给你记多少利息。所以有两个结果:第一,指数跌,不会把账户里的钱按跌幅扣掉,这就是保底的来头; 第二,指数涨,你拿到的不含股息,而且有上限。客户问"那我是不是在炒股",答案是不是,你只是借用了它的涨跌来算利息。

The next sentence matters most: IUL money is not in the stock market. The carrier puts premiums into bonds and options; the S&P 500 is only a ruler that measures how much interest to credit this year. Two things follow. First, when the index falls, the account isn't marked down by the drop; that's where the floor comes from. Second, when the index rises, the credit excludes dividends and has a ceiling. If a client asks, "So am I playing the market?", the answer is no: the index's moves are only used to calculate interest.

讲师提醒Presenter note

不要说标普 500 是"历史最悠久、回报最稳定"的指数:道琼斯比它早,指数本身也有大起大落的年份。 讲"1957 年推出、最常被引用"就够了。

Don't call the S&P 500 "the oldest, most stable-returning index": the Dow is older, and the index has had plenty of sharp swings. "Launched in 1957 and among the most quoted" is enough.

500+ 家上市公司500-Plus Companies

衡量美国整体股市表现的最佳指标之一One of the best single measures of the US stock market

板块Sector代表公司Familiar names
科技Technology微软、苹果、英伟达、博通Microsoft, Apple, Nvidia, Broadcom
通讯服务Communication谷歌、Meta、NetflixAlphabet, Meta, Netflix
消费Consumer亚马逊、特斯拉、沃尔玛、CostcoAmazon, Tesla, Walmart, Costco
金融Financials摩根大通、伯克希尔、VisaJPMorgan, Berkshire, Visa
医疗、能源、工业……Healthcare, energy, industrials…礼来、强生、埃克森美孚……共 11 个板块Eli Lilly, J&J, ExxonMobil… 11 sectors in all

原稿这一页是一张美股的「热力图」:每个方块是一家公司,方块越大,市值越大。我们这里换成一张表, 把客户最熟悉的名字按板块列出来。

The original slide was a US market "heat map": each tile a company, bigger tiles for bigger market values. Here we've turned it into a table that lists the names clients know best, by sector.

科技有微软、苹果、英伟达;通讯服务有谷歌、Meta;消费有亚马逊、特斯拉、沃尔玛;金融有摩根大通、伯克希尔; 再往下还有医疗、能源、工业,一共 11 个板块。客户每天用的手机、电脑、搜索、网购、加油、买药,背后几乎都是这个篮子里的公司。

Technology has Microsoft, Apple and Nvidia; communication services has Alphabet and Meta; consumer has Amazon, Tesla and Walmart; financials has JPMorgan and Berkshire; then healthcare, energy, industrials and more, eleven sectors in all. The phone, computer, search engine, online shopping, petrol and medicine a client uses every day almost all come from companies in this basket.

所以我们说标普 500 是衡量美国整体股市表现的最佳指标之一。它不是押某一家公司、某一个行业, 而是押美国经济里最大、最有竞争力的那一批公司整体往前走。

That's why we call the S&P 500 one of the best single measures of the US market. It isn't a bet on one company or one industry; it follows the largest, most competitive group of companies in the US economy as a whole.

互动设计Interaction

让客户自己说三个每天用到的美国品牌,再告诉他这三家大概率都在标普 500 里。比我们念名单有效得多。

Ask the client to name three American brands they use every day, then point out that all three are very likely in the S&P 500. Far more effective than reading out a list.

标普 500 公司变更The S&P 500 Keeps Changing

加入标普 500Added

  • PayPal · 2015 年 7 月Jul 2015
  • Activision Blizzard · 2015 年 8 月Aug 2015
  • Twitter · 2018 年 6 月Jun 2018
  • Etsy · 2020 年 9 月Sep 2020
  • Tesla · 2020 年 12 月Dec 2020
  • NXP · 2021 年 3 月Mar 2021
  • Moderna · 2021 年 7 月Jul 2021
  • Airbnb、Blackstone · 2023 年 9 月Sep 2023
  • DoorDash · 2025 年 3 月Mar 2025

从标普 500 移除Removed

  • Yahoo · 2017 年 6 月Jun 2017
  • Staples · 2017 年 9 月Sep 2017
  • Macy's · 2020 年 4 月Apr 2020
  • Harley-Davidson · 2020 年 6 月Jun 2020
  • Lincoln National、Newell · 2023 年 9 月Sep 2023
  • Qorvo · 2024 年 12 月Dec 2024
  • Celanese、Teleflex、FMC · 2025 年 3 月Mar 2025

这一页讲一个客户往往没想过的事:标普 500 里的公司不是固定的,一直在换。

This slide covers something clients rarely think about: the companies in the S&P 500 aren't fixed; they change all the time.

左边是这些年加进来的:PayPal、Twitter、Tesla、Moderna、Airbnb、Blackstone,2025 年 3 月还有 DoorDash。 右边是被移出去的:Yahoo、Staples、Macy's、Harley-Davidson,2025 年 3 月一次移出了 Celanese、Teleflex、FMC 三家。 被移出的原因各不相同,有的是被收购退市,比如 Staples 和 Yahoo;有的是市值缩水,排不进前面,比如 Macy's 和 Harley-Davidson,2020 年疫情期间被调到了中小盘指数。

On the left are companies added over the years: PayPal, Twitter, Tesla, Moderna, Airbnb, Blackstone, and in March 2025 DoorDash. On the right are companies removed: Yahoo, Staples, Macy's, Harley-Davidson, and in March 2025 Celanese, Teleflex and FMC together. The reasons vary. Some were taken private or acquired, like Staples and Yahoo; others shrank too much to stay near the top, like Macy's and Harley-Davidson, which were moved to smaller-company indexes during the 2020 pandemic.

讲这一页的意思是:指数自带一个更新的机制。掉队的公司出去,新的领头羊进来。 买一只股票,公司衰落了你只能跟着衰落;跟一个指数,篮子里的东西会被定期换新。 这也是为什么长期来看,跟着一个宽基指数比押单只股票稳得多。

The point of the slide: an index has its own renewal mechanism. Laggards leave, new leaders come in. Own one stock and you decline when the company declines; follow an index and the basket is refreshed regularly. That's a big reason why, over the long run, following a broad index is far steadier than betting on one stock.

讲师提醒Presenter note

日期以标普道琼斯指数公司的调整公告为准,按生效月份写。不要说「进了标普就一定涨」, Twitter 进来几年后就因被收购退市了。

Dates follow S&P Dow Jones Indices' change announcements, by effective month. Don't say "getting into the S&P means it will rise"; Twitter was taken private a few years after it joined.

什么是保底:"零就是英雄"What the Floor Means: "Zero Is the Hero"

“零就是英雄”图标:一个披着斗篷的数字 0 / The “zero is the hero” icon: a caped number zero
  • 指数下跌的年份,最低记 0%,不记负数In a down year the credit bottoms at 0%, never negative
  • 年度重置:今年的年末值,就是明年的起点Annual reset: this year's ending value is next year's starting point
  • 不用先把跌掉的补回来,涨的时候从原地往上走No losses to make back first; gains start from where you were
  • 保单成本每月照扣,记 0 的年份现金值会略降Policy charges still come out monthly, so a zero year dips slightly
下跌年份最低记息Floor in a down year0%
基础封顶(举例)Base cap (example)11%
加特定附约的最高上限Highest cap with specific riders17%

这一页讲"保底"这两个字。这是整个产品最核心的地方,也是最容易讲错的地方。

This page is about the word "floor." It's the heart of the product, and the place people most often get it wrong.

先算一笔账。假设你有 $100 在股市里,今年跌了 30%,剩下 $70。明年要回到 $100,需要涨多少?不是 30%,是 43%。 跌三成,要涨四成多才回本;跌一半,要翻一倍才回本。跌得越深,爬得越久。

Start with the arithmetic. Say you have $100 in the stock market and it falls 30% this year, leaving $70. How much does it need to rise next year to get back to $100? Not 30%. It needs 43%. A 30% loss takes a gain of more than 40% to break even; a 50% loss takes a 100% gain. The deeper the fall, the longer the climb.

IUL 的保底是这样的:指数下跌的年份,指数那一格最低记 0%,不记负数。你没赚,但指数部分也没有往回退。 再加上年度重置:每年的年末值就是明年的起点,不需要先把跌掉的补回来,第二年指数上涨,你是从原来的位置往上走,不是从坑底往上爬。 团队里常说"零就是英雄",说的就是这件事。右边这三个数字请记住:下跌年份最低 0%,基础封顶举例 11%,加特定附约的最高上限 17%。封顶会调整,以当时的合同为准。

Here's how the IUL floor works: in a year the index falls, the index bucket is credited at least 0%, never a negative number. You didn't gain, but the index portion didn't go backwards either. Add the annual reset: each year's ending value is next year's starting point, so there's nothing to make back first. When the index rises the following year, you climb from where you were, not from the bottom of a hole. That's what we mean on the team by "zero is the hero." Remember the three numbers: a 0% floor in a down year, an 11% base cap as the example, and a 17% top cap with specific riders. Caps change; the contract in force governs.

但这里必须诚实地补一句,这也是原来那句"绝对不会亏钱"要改掉的原因:保单成本每个月照扣。 所以在记 0% 的年份,进来的利息是零,出去的成本照样有,现金价值还是会往下走一点。保底保的是"指数那部分不记负数",不是"现金价值只涨不跌",更不是"保本"。

But in honesty you have to add one more sentence, and it's why "you can never lose money" has to go: policy charges come out every month. In a 0% year, nothing comes in as interest while the costs still go out, so the cash value does move down a little. The floor protects the index portion from being credited a negative number. It doesn't mean the cash value only rises, and it certainly doesn't mean "principal guaranteed."

合规提醒Compliance

"零就是英雄"这句口号可以讲,但不能接"绝对不会亏钱"。要说:"指数那部分不记负数,但保单成本照扣,所以 0 的年份现金值还是会往下走一点。"

"Zero is the hero" is fine as a slogan, but never follow it with "you can never lose money." Say: "The index side doesn't go negative, but the charges still apply, so a zero year does move the cash value down a little."

零就是英雄(Zero is Hero)Zero Is Hero

亏损Loss回本需要涨Gain needed to recover
10%11.1%
20%25%
30%42.9%
40%2008 全年 −38.49%2008: −38.49%66.7%
50%2000–02 高点到低点约 −49%2000–02 peak to trough ≈ −49%100%
60%150%
70%233%

一开始有 $100,000Start with $100,000

亏损 50% → 只剩 $50,000Lose 50% → $50,000 left

要回到 $100,000,需要涨 100%Back to $100,000 takes +100%

  • 2000 年的高点,2007 年才涨回来The 2000 peak was regained in 2007
  • 2007 年的高点,2013 年才涨回来The 2007 peak was regained in 2013

标普 500 价格指数(不含分红);含分红的总回报约早一年回本S&P 500 price index (no dividends); with dividends, recovery came about a year sooner

上一页算了一笔账:跌三成,要涨四成多才回本。这一页把这笔账列成一张表,再对上标普 500 的真实历史。 为什么说 0 是英雄?因为亏损和收益是不对称的。

The last slide did the arithmetic: a 30% fall takes more than 40% to recover. This one lays it out as a table and lines it up with the S&P 500's real history. Why is zero the hero? Because losses and gains are not symmetrical.

看右边这个例子。你一开始有 $100,000,亏了 50%,剩 $50,000。要回到 $100,000,需要涨多少? 很多人第一反应是 50%,其实不对:$50,000 涨 50% 只有 $75,000。要回到 $100,000,需要把钱翻倍,也就是 100% 的收益。

Take the example on the right. You start with $100,000 and lose 50%, leaving $50,000. How much do you need to gain to get back to $100,000? Most people say 50%, and they're wrong: $50,000 up 50% is only $75,000. Getting back to $100,000 means doubling the money, a 100% gain.

左边这张表把这个规律列出来了:亏 10%,要涨 11.1% 才回本;亏 30%,要涨 42.9%;亏 40%,要涨 66.7%; 亏 50%,要涨 100%;亏 70%,要涨 233%。亏得越多,爬回来越难,而且是加速变难。

The table on the left lays out the pattern: lose 10% and you need 11.1% to recover; lose 30%, 42.9%; lose 40%, 66.7%; lose 50%, 100%; lose 70%, 233%. The deeper the loss, the harder the climb, and it gets harder faster.

这不是纸上谈兵,标普 500 自己就经历过。2000 到 2002 年互联网泡沫,标普从高点到低点跌了大约 49%, 差不多就是表里 50% 那一行;2000 年的高点,要到 2007 年才涨回来。2008 年次贷危机,标普全年跌了 38.49%, 对应表里 40% 那一行;2007 年的高点,按价格指数要到 2013 年才涨回来,算上分红大约是 2012 年。 一来一回,就是五六年的时间。

This isn't theory; the S&P 500 has lived it. In the 2000–2002 dot-com bust, the index fell about 49% from peak to trough, roughly the 50% row; the 2000 peak wasn't regained until 2007. In the 2008 crisis the index lost 38.49% for the year, the 40% row; the 2007 peak wasn't regained on the price index until 2013, or about 2012 counting dividends. Each round trip took five or six years.

所以在 IUL 里,大跌的年份记 0,看上去什么都没赚,实际上是躲开了那个要花好几年才能爬出来的坑。这就是 0 是英雄的意思。

So in an IUL, a crash year that credits zero looks like a year of nothing, but it actually skips the hole that takes years to climb out of. That's what "zero is hero" means.

讲师提醒Presenter note

原稿写「08 年次贷危机,2012 年才涨回来」。只看价格指数,标普要到 2013 年 3 月才超过 2007 年 10 月的高点; 2012 年是含分红的口径。IUL 记息看价格指数,所以这里写 2013 年。

The original said the 2008 crisis was "recovered by 2012." On the price index, the S&P didn't pass its October 2007 high until March 2013; 2012 is the with-dividends figure. IUL crediting uses the price index, so we say 2013.

年度重置The Annual Reset

每年的利息都会被锁定Each year's interest is locked in

年份Year标普 500 年涨幅S&P 500 return标普账户价值S&P account年度重置账户价值Annual-reset account
1970–$100,000$100,000
197110.79%$110,790$109,250
197215.63%$128,106$119,356
1973−17.37%$105,854$119,356
1974−29.72%$74,394$119,356 锁定$119,356 locked
197531.55%$97,866$130,396
197619.15%$116,607$142,458

年度重置一列按封顶 9.25%、保底 0% 计算 · 标普为价格涨幅 · 未扣保单费用,仅为说明机制Annual-reset column uses a 9.25% cap and 0% floor · S&P is price return · no policy charges; for illustration of the mechanism only

这一页用 1970 年代的真实数据,演示年度重置是怎么回事。

This slide uses real 1970s data to show what the annual reset does.

假设 1970 年底有两个账户,各放 $100,000。左边的账户直接跟着标普 500 涨跌; 右边的是年度重置账户,规则是:每年最多记 9.25%,最少记 0%,记了就锁定。

Suppose two accounts each start with $100,000 at the end of 1970. The left one moves with the S&P 500; the right one is an annual-reset account with a simple rule: at most 9.25% a year, at least 0%, and whatever is credited is locked in.

1971、1972 两年是好年份,标普涨了 10.79% 和 15.63%,标普账户涨到 $128,106。年度重置账户每年封顶 9.25%, 只到 $119,356,这时候它是落后的。

1971 and 1972 were good years: the S&P rose 10.79% and 15.63%, taking its account to $128,106. The annual-reset account, capped at 9.25% each year, reached only $119,356. At this point it's behind.

接下来是 1973、1974 年石油危机,标普连跌两年,跌 17.37%,再跌 29.72%,标普账户从 $128,106 掉到 $74,394。 年度重置账户呢?两年都记 0,停在 $119,356,锁住了,不动。

Then came the 1973–74 oil crisis. The S&P fell two years running, −17.37% and then −29.72%, and its account dropped from $128,106 to $74,394. The annual-reset account? Zero both years, holding at $119,356: locked, untouched.

最关键的是 1975 年。标普反弹了 31.55%,可标普账户只回到 $97,866,还没回到 1970 年的本金。 年度重置账户不用先补跌掉的部分,直接从 $119,356 往上算,记 9.25%,到 $130,396。 到 1976 年,两边是 $116,607 对 $142,458。

The key year is 1975. The S&P bounced 31.55%, yet its account only got back to $97,866, still below the 1970 starting money. The annual-reset account didn't have to make anything up first; it started straight from $119,356, credited 9.25% and reached $130,396. By 1976 the two stood at $116,607 versus $142,458.

所以年度重置的意思就是:去年年底是多少,今年就从多少开始,跌掉的那一段不用补。 这是 IUL 和股票账户在结构上最大的差别。

That is the annual reset: wherever you ended last year is where you start this year, and the fall never has to be made up. It's the biggest structural difference between an IUL and a brokerage account.

讲师提醒Presenter note

这张表挑的是一段对年度重置特别有利的年份。讲的时候要说明:在连续大涨的年份,比如 1995–1999, 有封顶的账户会明显落后于标普。这张表是用来讲机制,不是说 IUL 一定跑赢标普。 另外原稿没写封顶,这里按表里的数字反推出是 9.25%。

This table picks a stretch that flatters the annual reset. Say so: in long strong runs such as 1995–1999, a capped account falls well behind the S&P. The table explains the mechanism; it doesn't say an IUL beats the S&P. The original didn't state the cap; working back from the figures, it's 9.25%.

年度重置:两条线The Annual Reset: Two Lines

$60K$90K$120K$150K 1970197119721973197419751976 $74,394 $119,356 $142,458 $116,607 石油危机 连跌两年 Oil crisis: two down years
标普 500 账户(虚线)S&P 500 account (dashed) 年度重置账户Annual-reset account

同一组数字,画成两条线。这一页不念数字,只看形状。

The same numbers drawn as two lines. Don't read numbers here; look at the shapes.

虚线是标普账户,起伏很大:先冲上去,1973、1974 年一路往下掉,掉到 $74,394,然后再往回爬。 金色实线是年度重置账户:前两年涨得比标普慢,中间两年是一条水平线,一点都没掉,然后从这条水平线直接往上走。

The dashed line is the S&P account, with big swings: up first, then down through 1973 and 1974 to $74,394, then climbing back. The solid gold line is the annual-reset account: slower than the S&P for the first two years, flat through the middle two without losing anything, then rising straight up from that flat stretch.

请大家注意 1975 年这一段:两条线涨的斜度差不多,但起点不一样。标普是从坑底往上爬, 年度重置是从平台往上走。起点不一样,终点就不一样。

Look at 1975: the two lines climb at a similar slope, but from different places. The S&P climbs out of a hole; the annual reset climbs from a plateau. Different starting points, different finishing points.

在客户面前,这张图比表格好讲。可以这样说:「股市跌的时候,您的账户就停在这条平台上等, 等市场回来,再从平台往上走,不用先爬出那个坑。」

In front of a client this picture is easier than the table. Try: "When the market falls, your account waits on this plateau. When the market comes back, it climbs from the plateau, without first climbing out of the hole."

合规提醒Compliance note

「平台」说的是指数记息不记负数。真实保单在这两年里照扣保险成本和费用,线会略往下斜,不是完全水平。

The "plateau" means the index credit isn't negative. A real policy still pays insurance costs and charges in those two years, so the line would slope down slightly rather than run perfectly flat.

标普 500 历史:连跌几年有多少见S&P 500 History: How Rare Are Back-to-Back Losses?

连续 3 年下跌:1957 年以来仅一次Three down years in a row: once since 1957
2000−10.14%
2001−13.04%
2002−23.37%
互联网泡沫The dot-com bust
连续 2 年下跌:1957 年以来仅一次Two down years in a row: once since 1957
1973−17.37%
1974−29.72%
石油危机The oil crisis

自 1957 年以来,平均年回报超过 10%Since 1957, the average annual return is above 10%

年涨幅为价格指数 · 平均超过 10% 是含分红的总回报 · IUL 记息不含分红Annual changes are price returns · "above 10%" is the total-return figure, with dividends; IUL crediting excludes them

最后一页,看标普 500 的历史。前面讲了,指数跌的年份 IUL 记 0;手绘图那一页也讲了,记 0 的年份成本照扣, 水位会往下走一点。客户自然会问:要是连着好几年都是 0 呢?对标普策略来说,记 0 的年份就是标普下跌的年份。 那标普连续几年下跌,历史上有多常见?

The final slide looks at the S&P 500's history. We've seen that an IUL credits zero when the index falls, and the hand-drawn page showed that costs still come out in a zero year, so the level dips a little. Clients naturally ask: what if it's zero several years running? For an S&P strategy, a zero year is a year the S&P fell. So how often has it fallen several years in a row?

从 1957 年标普 500 推出算起:连续 3 年下跌,只发生过一次,就是 2000、2001、2002 年互联网泡沫, 分别跌了 10.14%、13.04%、23.37%。连续 2 年下跌,也只发生过一次,1973、1974 年石油危机, 跌了 17.37% 和 29.72%。除此之外,标普没有连续两年下跌过。

Counting from the S&P 500's launch in 1957: three down years in a row has happened once, in 2000, 2001 and 2002, the dot-com bust, at −10.14%, −13.04% and −23.37%. Two down years in a row has also happened only once, 1973 and 1974, the oil crisis, at −17.37% and −29.72%. Other than those, the S&P has never fallen two years running.

也就是说,「利息连续多年是 0」这件事,在近七十年的历史里非常少见。保单要失效,通常要两件事同时发生: 保费没按计划存够,加上利息连续多年是 0。后一件历史上很少见,前一件掌握在我们和客户自己手里: 按计划存、每年看对账单。

In other words, "zero interest for several years running" has been very rare across nearly seventy years. A policy usually lapses only when two things happen together: premium not funded as planned, and zero interest for several years running. The second has been rare; the first is in our and the client's hands: fund as planned and review the statement every year.

最后说一下「自 1957 年以来平均回报超过 10%」这个数字。它是含分红的总回报口径, 而 IUL 记息只看价格指数,不含分红,还要封顶。所以不要拿 10% 去说明 IUL 能做到多少, 它只用来说明一件事:长期来看,标普下跌的年份少,连续下跌的年份更少。

One last word on "above 10% a year since 1957." That's a total-return figure including dividends, while IUL crediting uses the price index without dividends, and then caps it. So never use 10% to suggest what an IUL can earn. Use it for one thing only: over the long run, down years for the S&P are few, and back-to-back down years fewer still.

今天这一组就讲到这里,谢谢大家。

That's the end of this set. Thank you, everyone.

合规提醒Compliance note

历史表现不预示未来。不要说「标普不可能连跌三年」,也不要把 10% 和 IUL 的记息放在同一句话里。

Past performance doesn't predict the future. Don't say "the S&P can't fall three years running," and never put 10% and IUL crediting in the same sentence.

互动设计Interaction

回到开场那个问题:IUL 是保险还是理财?现在请大家再用一句话回答一次。参考说法:"它是一张有现金价值的寿险保单,同一笔钱一边攒钱、一边保命。"

Back to the opening question: is IUL insurance or an investment? Ask for a one-sentence answer again. A model answer: "It's a life insurance policy with a cash value; the same dollars accumulate and protect at once."

视频讲解:Raymond。

Video walkthrough by Raymond.

先说结论:IUL 是一张永久型人寿保险保单。你放进去的钱, 会分成两边工作:左边是现金账户,负责攒钱;右边是保险账户,负责保命。 下面把这张保单拆成两个账户,一个一个讲。

The short version: IUL is a permanent life insurance policy. The money you put in works on two sides: on the left, a cash value account that accumulates; on the right, an insurance account that protects. Below we take the policy apart into those two accounts, one at a time.

一、左边:现金账户1. Left side: the cash value account

先看一个例子。Amy,35 岁女性,身体健康。她每个月放进去 $800,放 15 年,一共 $144,000。 保额是 $100 万。从第一个月存钱起,两个账户就同时生效:这一笔钱,进去之后分成两边。

Start with an example. Amy is 35, female, in good health. She puts in $800 a month for 15 years, $144,000 in all. The face amount is $1,000,000. From the first month's deposit both accounts are in effect: once that money goes in, it splits into two sides.

左边,是现金账户(Cash Value):

On the left is the cash value account:

二、右边:保险账户2. Right side: the insurance account

右边,是保险账户(Face Amount)。人不在了,家人拿到 $100 万, 这笔钱一般不用交所得税。

On the right is the insurance account. If Amy dies, her family receives $1,000,000, generally free of income tax.

但它不只是身后才有用。人还活着的时候,得了大病,也能动用其中一部分, 能预支多少,条款里有上限,实际金额由保险公司在触发时按病情、年龄、剩余寿命计算,签单时给不出具体数字; 预支的钱从身故理赔里扣,不是额外多给。哪些病?末期疾病、慢性病、重大疾病、重大伤残,还有阿兹海默。 各项的触发条件见生前福利一文。

But it isn't only useful after death. While she's alive, a serious illness lets her draw on part of it. The rider sets a ceiling, and the actual amount is computed by the carrier at the time of the claim from the condition, age and life expectancy, so no figure can be quoted at sale; whatever is advanced comes out of the death benefit rather than on top of it. Which conditions? Terminal illness, chronic illness, critical illness, critical injury, and Alzheimer's. The triggers for each are in the Living Benefits article.

关键点The key point

所以你看,同一笔钱,两件事同时在做。活着的时候,一边攒钱,一边保命; 走了以后,变成留给家人的一笔一般不用交所得税的钱。很多人会问:"那我到底是在买保险,还是在理财?" 答案是两者都在做。论收益它比不过最高收益的投资工具,论保障它也不是最便宜的, 它的长处是把两件事叠在一起,总成本比分开买低。

So the same dollars do two jobs at once. While you're alive they accumulate and protect; after you're gone they become money for your family that is generally free of income tax. People often ask, "So am I buying insurance or investing?" Both. It won't beat the highest-returning investment, and it isn't the cheapest protection; what it does is stack the two for less than buying them separately.

三、大盘只是一把尺子3. The index is only a ruler

刚才说现金账户跟着美股大盘走。这个大盘,指的是标普 500(S&P 500): 美国五百家最大的上市公司凑在一起,按市值算出来的一个数。全世界看美股,最常看的就是它。 它是 1957 年推出的;按市值加权,意思是公司越大分量越重:在某一时点,排第一的 Nvidia 约占 7.3%, 前十家合计约占 38%,这些权重每天随股价变动。

We said the cash value account follows the U.S. market. That market is the S&P 500: the 500 largest U.S. public companies, combined into a single number weighted by market value. It's the figure the world watches most when it watches U.S. stocks. It was launched in 1957; market-value weighting means the bigger the company, the more it counts. At one point in time, Nvidia at the top was about 7.3% and the top ten together about 38%, and those weights move daily with share prices.

接下来这句话很关键:你的钱,没有在股市里。 保险公司拿你的钱去买的是债券和期权。大盘只是一把尺子, 用来量今年该给你记多少利息。你的钱本身,不在里面。这句话带来两个结果:

The next sentence is the important one: your money is not in the stock market. The carrier uses it to buy bonds and options. The index is just a ruler that measures how much interest to credit you this year. Your money itself isn't in it. Two consequences follow:

四、跌了要爬多久4. How long it takes to climb back

这一节是整个产品最核心的地方:跌的年份,指数那部分记零,不按跌幅往下扣 (保单成本照扣,见第六节)。为什么这件事这么重要?算笔账就知道。

This is the heart of the product: in a down year the index portion is credited zero rather than marked down by the drop (policy charges still apply; see section 6). Why does that matter so much? Run the numbers.

假设你有 $100 在股市里,今年跌了 30%,剩下 $70。明年要涨回 $100,需要涨多少? 不是 30%,是 43%。跌三成,要涨四成多才回本。跌得越多,爬得越久:

Say you have $100 in the stock market and it drops 30% this year, leaving $70. How much does it need to rise next year to get back to $100? Not 30%. It needs 43%. A 30% loss takes a gain of more than 40% just to break even. The deeper the fall, the longer the climb:

跌幅Drop $100 剩$100 left 回本要涨Gain to recover
10%$9011%
20%$8025%
30%$7043%
50%$50100%

五、年度重置5. The annual reset

现在换成有保底的。跌的那一年,你记零。你没赚,但你也没退。 第二年大盘涨,你是从原来的位置往上走,不是从坑底往上爬。 团队里常说的"零就是英雄(Zero is the hero)",说的就是这件事。

Now switch to a floor. In the down year you're credited zero. You didn't gain, but you didn't go backwards either. When the index rises the next year, you climb from where you were, not from the bottom of a hole. That's what we mean on the team when we say "zero is the hero."

这个机制有个名字,叫年度重置(annual reset)。意思是, 每年年底的数字,就是明年的起跑线。跌掉的不用先补回来,因为指数那部分没有记负数。 但要说清楚:保单成本每月照扣,所以记零的年份,现金值还是会往下走一点。记住三个数字:

The mechanism has a name: the annual reset. Each year's ending value is next year's starting line. There's no drop to make back first, because the index portion was never credited a negative. Be clear, though: policy charges come out every month, so in a zero year the cash value still moves down a little. Three numbers to remember:

0%跌的年份,最低是零The floor in a down year
11%+基础封顶Base cap
17%加上特定附加条款的最高上限Highest cap with specific riders

六、代价:封顶与保单成本6. The price: caps and policy costs

保险公司让你跌的时候不亏,它不是做慈善。它要留走你涨的时候的一部分。 这个代价,体现在两个地方。

The carrier keeping you whole in down years isn't charity. It keeps part of your upside in return. That price shows up in two places.

1)封顶(Cap)

1) The cap

基础策略一般封在 11% 左右。大盘今年涨了 25%?你拿到的还是 11%。 想要更高的上限,可以加附加条款(例如 Enhancer 系列), 最高的那一档,在 Living Life Defender 的独家条款下能到 17%。 但附加条款是要收费的,费用从现金账户里扣。

A base strategy is usually capped around 11%. The index gained 25% this year? You still get 11%. For a higher ceiling you can add riders (the Enhancer series, for example); the top tier reaches 17% under the Living Life Defender exclusive rider. But riders carry a charge, deducted from the cash value account.

2)保单成本(Cost of Insurance)

2) Cost of insurance

每个月从现金账户里扣一笔,这是保险本身的价钱,而且会随年龄上升。 这笔钱不是藏起来的,每年的对账单上都写着,你可以自己看。

Each month a charge comes out of the cash value account. That's the price of the coverage itself, and it rises with age. It isn't hidden: it's on your annual statement, where you can read it yourself.

那风险在哪?断保So where's the risk? Lapse

现金账户不够扣保单成本的时候,保单会失效,也就是断保。两种情况会断: 一是保额定得太高、保费放得太少;二是好几年不放钱,同时还一直从里面借钱。 这两种,在设计的时候就能避开。国家人寿(National Life)还有专门的保证不失效附加条款, 可以当最后一道保险。所以设计比产品本身更重要,这也是为什么我们坚持在出方案之前把这一段讲清楚。

When the cash value account can't cover the charges, the policy lapses. Two things cause it: a face amount set too high with too little premium, or several years of no funding while loans keep coming out. Both can be avoided at the design stage, and National Life offers no-lapse guarantee riders as a last line of defense. Design matters more than the product, which is why we insist on explaining this part before presenting anything.

七、7702 与保单贷款7. Section 7702 and policy loans

很多人最关心这一条。依据是美国税法的一个条款,叫 7702。 它规定了:符合条件的人寿保险,里面的钱增长的时候不用交税(税法上叫延税)。

This is the part most people care about. It rests on one section of the U.S. tax code, IRC §7702. It says that inside a qualifying life insurance policy, growth isn't taxed as it happens (it's tax-deferred).

那拿出来呢?分两步:

And taking money out? Two steps:

  1. 先拿你自己放进去的本金。这部分本来就是你的钱,不用交税。
  2. First, take back the premiums you paid in. That was your money to begin with, so it isn't taxed.
  3. 本金拿完了,再往外拿,走的是保单贷款。
  4. Once the basis is used up, anything more comes out as a policy loan.

关键就在这儿:借钱,不算收入。你跟银行借钱,要交所得税吗?不用。同一个道理。

That's the key: a loan is not income. When you borrow from a bank, do you owe income tax on it? No. Same principle.

八、两类贷款8. Two kinds of loans

国家人寿的保单贷款分两大类:

National Life's policy loans fall into two broad kinds:

四种具体方式的利率与取舍,见 保单贷款一文与 Living Life Defender 一文。

Rates and trade-offs for all four specific options are in the Policy Loans article and the Living Life Defender article.

九、两个前提9. Two conditions

免税取钱有两个前提,必须做到。第一,保单要一直有效,到人不在为止。 中途断掉,之前通过贷款取出的收益部分可能会在当年变成要交税。 第二,不能变成 MEC(Modified Endowment Contract)。 放钱超过法律规定的上限,整个税务待遇会彻底改变。 这两件事都是设计层面的技术活,做计划书的时候就要算清楚。

Tax-free access depends on two conditions, and both are non-negotiable. First, the policy must stay in force until death. If it lapses midway, gains previously taken out through loans can become taxable in that year. Second, it must not become a MEC (Modified Endowment Contract). Funding above the statutory limit changes the tax treatment entirely. Both are design-level work, to be worked out when the illustration is built.

十、回头看一遍10. Looking back

一份保单,两个账户:

One policy, two accounts:

左边 · 现金账户Left · Cash Value Account

  • 攒钱:以标普 500 为尺子记息,利滚利
  • Accumulates: interest measured against the S&P 500, compounding
  • 跌了记零、不记负数(保单成本照扣);每年年度重置
  • Zero, never negative, in down years (charges still apply); resets every year
  • 增长延税;满足两个前提时,可以通过保单贷款免税取钱
  • Growth is tax-deferred; when both conditions are met, money can come out tax-free via policy loans

右边 · 保险账户Right · Insurance Account

  • 保命:身故理赔 $100 万
  • Protects: a $1,000,000 death benefit
  • 活着能用:大病可提前动用一部分
  • Usable while alive: part can be accessed early for serious illness
  • 走了以后:家人拿到的钱一般不用交所得税
  • At death: your family generally owes no income tax on it

代价是封顶和保单成本,都写在明面上。免税的前提是保单不断,不变成 MEC。 这个东西不神秘,它就是一套规则。规则搞清楚了,它适不适合你,你自己心里就有数了。

The price is the cap and the policy costs, both out in the open. Tax-free access depends on the policy never lapsing and never becoming a MEC. There's nothing mysterious here; it's a set of rules. Once the rules are clear, you'll know for yourself whether it fits you.

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本文仅供一般性财务教育使用,不构成保险、税务或投资建议;文中数字为说明性举例,具体保障与条款以保单为准。各州规则不同、法规逐年调整,采取行动前请咨询持证专业人士。

General financial education only, not insurance, tax, or investment advice. Figures are illustrative; the policy governs. Rules vary by state and change over time; consult a licensed professional before acting.